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ST. PAUL, Minn., Feb. 18 /PRNewswire/ -- OptiMine Software, the leading provider of paid search advertising optimization applications, announces that Overstock.com has successfully implemented OptiMine's Paid Search Bid Management Application and used it to manage its paid search ad spend during the 2009 Christmas season. The OptiMine Bid Management software forecasts the performance of millions of keyword ads each day, picks optimal bids to meet Overstock.com's business goals and constraints, and uploads the bids to the top three search engines.

"In the past we have managed bids ourselves or used specialty ad agencies," said Overstock.com SVP of Marketing and Customer Care Stormy Simon. "We are pleased with the results that we have seen with OptiMine."

Rob Cooley, Ph.D., OptiMine CTO, added that "Overstock.com has been a great partner and we're fortunate to be able to work with a retailer of their caliber.  Their wide variety of merchandise offered some interesting optimization challenges that we were eager to meet."

About OptiMine Software

OptiMine Software is a provider of intelligence software for advertising optimization. Their flagship product, OptiMine Paid Search Bid Management Application, forecasts the performance of each paid search ad placement each day and automatically sets optimal bids. It is used by leading organizations such as Overstock.com and may be implemented in-house, hosted, or as SaaS. OptiMine is headquartered in St. Paul, Minnesota.

About Overstock.com

Overstock.com® is a registered trademark of Overstock.com, Inc. Overstock.com, Inc. (NASDAQ: OSTK) is an online retailer offering brand-name merchandise at discount prices. The company offers its customers an opportunity to shop for bargains conveniently, while offering its suppliers an alternative inventory distribution channel. Overstock.com, headquartered in Salt Lake City, is a publicly traded company listed on the NASDAQ Global Market System and can be found online at http://www.overstock.com. Overstock.com regularly posts information about the company and other related matters on its website under the heading "Investor Relations."

SOURCE OptiMine Software

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