CHAPEL HILL, N.C., Nov. 12 /PRNewswire/ -- Like all industries, the medical device sector is constantly seeking to align its marketing staffing levels to optimal organizational performance. A recent study by Best Practices, LLC found that strategic marketers in the medical device sector typically support about 10 products per marketer, indicating portfolio prioritization is essential to success.

The report, Using Marketing Benchmarks to Assess Productivity and Service Levels at Medical Device Companies, contains benchmark metrics that allow marketing executives to assess marketing staffing and activities against growth and margin rates. The 33-page report contains more than 100 metrics to provide marketing leaders in the medical device area with direction for strategic and tactical marketing resources and activities to support product portfolios and optimize growth and profitability rates.

Download a complimentary report summary, including key metrics and sample best practices at: http://www3.best-in-class.com/rr986.htm.

The research - which includes strategic and tactical marketing resource and activity benchmarks - attracted 16 executives and managers from 11 leading medical device companies including, Medtronic, LifeScan, Medrad, BD, Hospira, CardinalHealth, Stryker, Abbott and Respironics.

Key Topics of this report include:

• What Staffing and Productivity Levels Exist across Medical Device Companies?
• What Growth and Profit Margin Levels Characterize High Performance?
• What Strategic and Tactical Marketing Activities are most Important and Consume the Greatest Resources?
  

Key Metrics in this report include:

• Number of Medical Device Products Supported Per Tactical and Strategic Marketing FTE
• Number of Strategic and Tactical Medical Device Marketing FTEs per $100 Million
• Time and Activity Benchmarks for Strategic and Tactical Medical Device Marketing Staff
• Strategic and Tactical Medical Device Marketing Staff Benchmarks Across Key Activities
  

For more information, contact Cameron Tew, executive director of research and publishing at Best Practices, LLC at (919) 767-9246 or ctew@best-in-class.com.

ABOUT BEST PRACTICES, LLC

Best Practices, LLC conducts work based on the simple yet profound principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class companies. Best Practices, LLC has been a leader in pharmaceutical research and consulting for nearly 18 years; our clients include 48 out of the top 50 pharmaceutical companies.

SOURCE Best Practices LLC

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