Organic Alliance Retains Investor Awareness, Inc. for its Investor Relations Program

SALINAS, Calif., March 4, 2013 /PRNewswire/ -- Organic Alliance, Inc. (OTCQB: ORGC), a global grower and marketer of organic and Fair Trade fresh fruits and vegetables, announced today that it has retained the services of Chicago-based Investor Awareness, Inc. (www.investorawareness.com) as its investor relations firm.  Investor Awareness, Inc. will assist Organic Alliance in creating outreach programs to increase visibility in the investment community and in news dissemination to help broaden awareness about Organic Alliance.

Parker Booth, Organic Alliance's Chief Executive Officer, said "we expect Investor Awareness, Inc. to play a key role in building long-term relationships between our company and the investment community through focused outreach and improved messaging.  And as we build a following of potential investors, we look forward to sharing future news and developments of our recently announced 'Make Life Sweet' program.  Our Make Life Sweet program is believed to be the first of its kind, anywhere in the Fair Trade realm, to connect the shopper direct to their actual product grower and see the measurable social impact in that community."

About the Investor Awareness:

Founded in 1994, Chicago-based Investor Awareness, Inc. is a full-service investor relations consulting firm that provides private and publicly traded companies with customized programs to generate awareness among members of the financial community.  Investor Awareness specializes in accelerating growth in the value of small to mid-size companies.

About the Company:

Organic Alliance, Inc. is a global grower and marketer of organic and Fair Trade fresh fruits and vegetables to the market place.  By establishing collaborative relationships with key growers, Organic Alliance has built a vertically integrated supply chain through an alliance of growers that enables it to support its customers with an increasing variety of certified sustainable products, sensible pricing, steady supply and inspiring multi-media stories from our many producing communities.  For more info, visit: www.organicallianceinc.com.

Safe Harbor Statement

This news release contains forward-looking statements which are based on current expectations, estimates and projections about our business based, in part, on assumptions made by our management.  Actual results, levels of activity, performance or achievements could differ materially from those discussed or implied in the forward-looking statements as a result of various factors, including future economic, competitive, regulatory, and market conditions, future business decisions, changes in the supply and demand of the products we sell, our relationships with our existing suppliers, our success in finding additional supply sources, our ability to attract and retain customers, and the risks and other factors discussed in our Form 10-K for the year ending December 31, 2011 or in the other documents we file with the Securities and Exchange Commission.  In light of the significant uncertainties inherent in such forward-looking statements, they should not be regarded as a representation that our objectives or plans will be achieved, and they should not be relied upon by investors when making an investment decision.  Words such as "believes," "anticipates," "expects," "intends," "may," "forecasts, "foresees," and similar expressions are intended to identify forward-looking statements, but are not the exclusive means of identifying such statements.  Similarly, statements in this release that describe our business strategy, outlook, objectives, plans, intentions or goals are forward-looking statements.  We undertake no obligation to update or revise any forward-looking statements for events or circumstances after the date on which such statement is made except as required by law.

For more information, contact:

Company Contact:
Parker Booth, President and Chief Executive Officer
Organic Alliance, Inc.
831.240.0295

Investor Relations:
Investor Awareness, Inc.
Tony Schor, 847-945-2222 ext. 221
www.investorawareness.com

SOURCE Organic Alliance, Inc.



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http://www.organicallianceinc.com

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