California Couple's Beverage Brainchild A Winner

SAN LUIS OBISPO, Calif., Oct. 28 /PRNewswire/ -- An organic children's beverage that incorporates pediatric dietary recommendations won top honors as "Most Innovative New Product" at the Natural Products Expo East held recently in Boston.

(Photo: http://www.newscom.com/cgi-bin/prnh/20091028/SF00806)

Organic B.R.A.T.(TM) is a non-dairy, vitamin-fortified electrolyte drink inspired by the BRAT diet, a commonly prescribed diet for an upset stomach consisting of bananas, rice, applesauce, and toast. Organic B.R.A.T.(TM) edged out competition from the more than 3,500 nationwide vendors showcasing products at one of the natural food industry's largest trade events.

The product was the brainchild of Greg and Ilsa Toepfer, who struggled to get their two young daughters to eat "BRAT" foods to help with nausea. The Toepfers wished for a liquid version of the diet, and when they found none existed, set out to formulate a product themselves. The resulting Organic B.R.A.T.(TM) was launched in March of 2009 and is produced without lactose, gluten or common allergens, and contains no added sugar (sweetened only with banana and apple puree). The beverage has attracted the attention of parents, pediatricians, hospitals and healthcare providers including hospice and cancer centers.

Organic B.R.A.T.(TM) is available in four flavors: Chocolate-Honey, Vanilla, Cinnamon-Toast, and Original, and is available in more than 4,000 retail outlets nationwide and online through Amazon.com. Karen L. Borie, who has over 25 years of sales and management experience in the natural, organic and grocery industries, heads the national sales effort for B.R.A.T. Diet LLC.

As for product developers and company founders the Toepfers: the couple sat out the Natural Products Expo awards ceremony at home in California, where they instead welcomed their first son and newest product fan, Tripp Michael, born on September 21st.

Additional information on Organic B.R.A.T.(TM) or B.R.A.T. Diet LLC, is available through the company Web site, www.bratdiet.org.

SOURCE B.R.A.T. Diet LLC

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http://www.bratdiet.org