WEEHAWKEN, N.J., Nov. 18 /PRNewswire/ -- Origin Digital (www.origindigital.com) , an Accenture company and a global leader in IP Broadcast and broadband media services, has extended the capacity and scalability of Odaptor(SM) , its software service platform for media management and publishing, through the deployment of high performance encoding resources within the Windows Azure platform. As a first critical step for Origin Digital, which is already progressing with the work of migrating other key components of its service suite to the Windows Azure platform, the cloud encoder is a high value addition to the Odaptor(SM) toolkit - and allows Origin Digital to adaptively and dynamically scale to the video throughput requirements of its customers, enabling the real-time application of resources for optimal performance in any volume scenario, no matter how large or small. For Origin Digital customers, this equates to increased speed for handling, and the best economics available for media services, along with the continued delivery of quality that is second to none.

Gabriele Di Piazza, managing director for the Media & Entertainment business in the Communications Sector at Microsoft Corp., commented on Origin Digital's work on the Windows Azure platform:

"Origin Digital's use of Windows Azure and SQL Azure really exemplifies the key benefits of the platform - economy and flexible scalability. In the entertainment industry, especially on the broadband side, use and consumption of media services can be really unpredictable - largely due to the collaborative nature of digital media. The Windows Azure platform offers a great way for strong Microsoft partners in the Digital media industry, like Origin Digital, to handle this dynamic gracefully - without frontloading costs or sacrificing quality."

Among the high profile customers that have begun to take advantage of Origin's new Windows Azure platform resource is MOFILM (www.mofilm.com) - a global leader in mobile entertainment and user generated 'make an ad' video marketing for major brands. The CEO and Co-founder of MOFILM, Andy Baker, commented on the performance and economic advantages his firm has observed as a result of incorporating the cloud encoding resource into his company's media workflow:

"MOFILM is a global community and we receive content for our competitions in a variety of video formats. In addition we distribute video content to over seventy countries on mobile. We are a purely digital company, which means we need a system that fits into our workflow processes and provides us with the ability to handle volume uploads, encoding and flawless delivery for playback. We are delighted to be working with the Origin Digital cloud service, which has shown timely economic advantages for our business model in working with user generated video."

"For the past decade we have relied on Microsoft for underpinning technologies in our foundational SaaS, infrastructure services and innovations in the Media & Entertainment and Enterprise markets," said Darcy Lorincz, CEO of Origin Digital. "Integration with the Windows Azure platform is another market leading, evolutionary step for our company and we expect that Origin Digital and our customers will benefit from performance and cost benefits for years to come as the IP Video Market continues to explode."

About Origin Digital:

Origin Digital, an Accenture company, enables organizations across all industries to capture, convert and control high-definition online video. Founded in 1997, Origin Digital's decade of experience provides the company with a competitive advantage in managing online video from acquisition to monetization across all platforms. With ownership of multiple state-of-the-art broadband-specific facilities, Origin Digital combines a uniquely global reach with unparalleled industry intelligence to drive its customer's business objectives forward.

SOURCE Origin Digital

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