Orkin Launches Bug Battle iPhone Application Feb. 1 Downloads Benefit Battle Against Malaria
ATLANTA, Feb. 1, 2011 /PRNewswire/ -- Atlanta-based pest control leader, Orkin, today announced the launch of its new, free iPhone application, Bug Battle. The game allows users to swat flies, pinch termites and squish cockroaches or ants. The game also includes a feature that allows you to upload photos of people you know, so that they become a pest for you to swat.
Orkin will donate $10,000 to its Fight The Bite campaign if the app reaches 50,000 downloads by Feb. 28. Fight The Bite is Orkin's partnership with the United Nations Foundation's Nothing But Nets campaign, a global, grassroots effort dedicated to saving lives by preventing malaria in Africa. Malaria kills a child every 45 seconds, and Fight The Bite donations help Nothing But Nets purchase and distribute long-lasting, insecticide-treated mosquito bed nets to malaria-prone areas in Africa.
"We tested Bug Battle with a small group of users and gamers," said Rob Crigler, vice president, global digital strategy and integrated marketing, Orkin. "We knew we were on to something when one of our testers gave it to a group of teenagers over Christmas, and they played Bug Battle for almost an hour instead of their Xbox. I'm happy that something this entertaining will benefit a great cause."
The game is available on iPhone, iPad, iPod and iPod Touch, and can be downloaded using the app store icon installed on all i-devices.
About Orkin, LLC
Founded in 1901, Atlanta-based Orkin is an industry leader in essential pest control services and protection against termite damage, rodents and insects in the United States, Canada, Central America, the Middle East, the Caribbean and Asia. With more than 400 locations, Orkin's almost 8,000 employees serve approximately 1.7 million customers. The company serves homeowners and numerous industries, including food and beverage processing, foodservice, hospitality, healthcare, retail, warehousing, property/ facilities management, schools and institutions. Learn more about Orkin on our Web site at www.orkin.com. Orkin is a wholly-owned subsidiary of Rollins, Inc. (NYSE: ROL).
About Nothing But Nets
Nothing But Nets is a global, grassroots campaign to save lives by preventing malaria, a leading killer of children in Africa. Inspired by sports columnist Rick Reilly, hundreds of thousands of people have joined the Campaign that was created by the United Nations Foundation in 2006. Founding campaign partners include the National Basketball Association's NBA Cares, The People of the United Methodist Church, and Sports Illustrated. It only costs $10 to provide a long-lasting insecticide-treated bed net that can prevent this deadly disease. Visit www.NothingButNets.net to send a net and save a life.
SOURCE Orkin, LLC