First annual contest to benefit students of CCS

HILLSBORO, N.H., Oct. 8 /PRNewswire/ -- OSRAM Sylvania, the world's leading manufacturer of automotive lighting and College for Creative Studies (CCS), one of the world's preeminent schools of transportation design are proud to announce the kick-off of the first annual OSRAM Automotive Lighting Design Challenge on Oct. 8, 2009.

The 2009 OSRAM Automotive Lighting Design Challenge is designed to help educate future transportation designers on the many benefits of advanced LED (Light Emitting Diode) lighting technologies and the design freedom they offer.

"LEDs are poised to change the way automotive designers think about automotive exterior lighting," said David Hulick, global product marketing manager at OSRAM Sylvania for its automotive LED systems division. "They are extremely energy efficient, environmentally-friendly and the size and format of the technology frees up designers to think outside the conventional lighting design box."

The OSRAM Automotive Lighting Design Challenge will run concurrently with the CCS fall curriculum for second year students in the university's Transportation Design program. Contest entrants will design a concept for a forward lighting application using OSRAM Sylvania LED technologies.

Students will be able to connect with OSRAM Sylvania lighting engineers through a special Facebook(TM) page set up specifically for that purpose.

The Design Challenge will be judged by a diverse panel including renowned automotive designers, Pat Schiavone, North American Truck & SUV Design Director for Ford Motor Company, and Bob Boniface, Director of GM's Advanced Design Studio. They will be joined by representatives from OSRAM Sylvania and Tier One lighting manufacturers.

The entries will be judged on creative execution of the design and the innovative use of the technology. The top three will be awarded a total of $5,000 in scholarships; $2,500 for first place, $1,500 for second place and $1000 for third place.

The winning entries will be unveiled during the Lighting Design Challenge awards ceremony to be held the first week of December at CCS's prestigious A. Alfred Taubman Center for Design Education, an integrated learning community dedicated to creativity located in Detroit's New Center in what was formerly General Motors engineering and design center, the Argonaut Building.

"We are pleased that OSRAM Sylvania has chosen to partner with CCS for their Automotive Lighting Design Challenge," said Larry Erickson, Paul and Helen Farago Chair of Transportation Design at CCS. "This is not only a chance for students to build relationships with the automotive suppliers they'll one-day be working with, but also affords the opportunity to experience the exciting new technologies that they will use to shape the future of transportation design."

About OSRAM SYLVANIA

OSRAM SYLVANIA, together with OSRAM GmbH, is the world leader in automotive lighting for original equipment manufacturers (OEMs) and the aftermarket. The company's global automotive lighting division has its principal North American operations in Hillsboro, N.H., with nearly 700 employees. In addition to TS 16949, this facility has also achieved ISO 9001 and 14001 certifications. Automotive Lighting designs, develops, manufactures and markets state-of-the-art automotive light sources, including auxiliary, advanced halogen, LED and high-intensity discharge lighting for interior, exterior and forward lighting applications. Over 400 lamp types are produced for cars, trucks, and electronics in facilities throughout the U.S., Europe, and Asia. Automotive applications for OEMs are marketed under the OSRAM brand while products for the aftermarket are sold under the SYLVANIA brand.

OSRAM Opto Semiconductors and OSRAM Automotive Lighting work together to offer a complete line of cutting-edge, award-winning, light emitting diode (LED) products and system solutions for the automotive industry from individual LED components to Joulea Standardized Automotive LED Systems. OSRAM LED products enable the automotive industry to take advantage of the functionality, durability, energy-savings, and styling potential LEDs provide.

OSRAM SYLVANIA is a leader in lighting solutions and specialty products that feature innovative design and energy saving technology. The company sells products for homes, businesses and vehicles primarily under the SYLVANIA brand name, and also under the OSRAM brand. Headquartered in Danvers, Mass., OSRAM SYLVANIA is the North American operation of OSRAM GmbH, a wholly owned subsidiary of Siemens AG. For more information, visit www.sylvania.com.

About the College for Creative Studies

The College for Creative Studies (CCS), located in Detroit, is a world leader in art and design education and prepares students to enter the global economy where creativity shapes better societies. A private, fully accredited college, CCS enrolls 1,400 students pursuing Master of Fine Arts degrees in Design and Transportation Design and Bachelor of Fine Arts degrees in Advertising Design, Art Education, Crafts, Entertainment Arts, Fine Arts, Graphic Design, Illustration, Interior Design, Photography, Product Design and Transportation Design. The College also offers non-credit courses in the visual arts through its Continuing Education programs and opportunities for youth through its Community Arts Partnerships programs. For more information visit www.collegeforcreativestudies.edu.

SOURCE OSRAM Sylvania

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