OSRAM SYLVANIA Unveils New, Customer-Friendly Packaging for Aftermarket Division

    LAS VEGAS, Oct. 30 /PRNewswire/ -- OSRAM SYLVANIA, the world leader in
 automotive lighting solutions, is using the Automotive Aftermarket Products
 Expo (AAPEX) (Booth 2421) to debut a new product packaging redesign which
 strengthens the SYLVANIA brand, particularly in the competitive aftermarket
 sector.
     The redesign represents the first major graphics change in nearly a
 decade for the venerable automotive supplier. According to company
 officials, there were a number of variables that factored into a new
 packaging appearance for hundreds of SYLVANIA's products.
     "SYLVANIA products are modern, bold and bright and our goal was to
 redesign SYLVANIA packaging to mirror the premium traits of each one of our
 aftermarket products," said Denise Champagne, marketing manager, OSRAM
 SYLVANIA. "The clean, crisp designs form an identity for each of our
 products that will easily alert anyone purchasing a SYLVANIA light about
 its outstanding features. These new graphics will help educate consumers on
 the fact that they have choices when it comes to automotive lighting
 products."
     As a result, OSRAM SYLVANIA expects the redesigned packages to grab the
 attention of consumers and encourage them to visit the product display.
     "Not only do we feel the new packaging is eye-catching but much easier
 for consumers to understand which product is best suited for their needs,"
 said Carol Pregger, principal packaging engineer for automotive lighting at
 OSRAM SYLVANIA. "We are now using colorful, value-proposition icons, on the
 front and back of our packages, denoting levels of brightness, down-road
 sight distances and increased peripheral vision. These symbols help
 distinguish our products' best performance attributes."
     OSRAM SYLVANIA is committed to developing environmentally-friendly
 products and programs through its Global Care initiative. This sentiment is
 echoed in the redesigned packaging as well. Overall the new changes will
 reduce the amount of plastic in the packaging by having products encased in
 contoured, tighter "blister" cocoons, instead of large, loose-fitting
 plastic "windows." These form-fitting cocoons make for a better
 theft-resistant package solution, as well as using less plastic and
 reducing cubic volume of the premium product packaging by up to
 seventy-eight percent, thus helping the environment by saving on shipping
 volume and fuel.
     About OSRAM SYLVANIA
     OSRAM SYLVANIA, together with OSRAM GmbH, is the world leader in
 automotive lighting for original equipment manufacturers (OEMs) and the
 aftermarket. The company's global automotive lighting division has its
 principal North American operations in Hillsboro, N.H., with nearly 700
 employees. In addition to TS 16949, this facility has also achieved ISO
 9001 and 14001 certifications. Automotive Lighting designs, develops,
 manufactures and markets state-of-the-art automotive light sources,
 including auxiliary, advanced halogen, LED and high-intensity discharge
 lighting for interior, exterior and forward lighting applications. More
 than 400 lamp types are produced for cars, trucks, and electronics in
 facilities throughout the U.S., Europe, and Asia. Automotive applications
 for OEMs are marketed under the OSRAM brand while products for the
 aftermarket are sold under the SYLVANIA brand.
     OSRAM SYLVANIA is a leader in lighting solutions and specialty products
 that feature innovative design and energy saving technology. The company
 sells products for homes, businesses and vehicles primarily under the
 SYLVANIA brand name, and also under the OSRAM brand. Headquartered in
 Danvers, Mass., OSRAM SYLVANIA is the North American operation of OSRAM
 GmbH, a wholly owned subsidiary of Siemens AG. For more information, visit
 www.sylvania.com.
 
 

SOURCE OSRAM SYLVANIA