Ottaway Newspapers Selects Trumba to Power Its Online Event Calendars
Pocono Record Becomes the First of Seven Ottaway Newspapers to Deploy New
Solution
SEATTLE, April 18 /PRNewswire/ -- Trumba Corporation, a developer of
innovative online calendaring solutions, announced today that Ottaway
Newspapers, Inc. has selected Trumba(R) Connect to power the online event
calendars of its newspapers. Trumba Connect is an online event calendaring
solution that helps organizations increase event awareness and attendance
and better connects them with their audiences through a comprehensive suite
of tools that includes a hosted, interactive web calendar, email, and
reporting services. The Pocono Record (www.poconorecord.com) is the first
of Ottaway's seven newspapers to deploy the online calendaring solution.
Ottaway, the Local Media Group of Dow Jones & Company, operates
community media franchises in California, Massachusetts, Maine, New
Hampshire, New York, Oregon and Pennsylvania. In addition to the Pocono
Record, Ottaway will soon roll out new Trumba-powered event calendars for
its other publications including Cape Cod Times (www.capecodtimes.com),
Mail Tribune (www.mailtribune.com), Portsmouth Herald
(www.seacoastonline.com), The Record (www.recordnet.com), The Standard
Times (www.southcoasttoday.com), and Times Herald Record
(www.recordonline.com).
Ottaway is using Trumba Connect to enhance the functionality and
utility of its newspapers' online event calendars. Trumba Connect enables
Ottaway to manage all of its online event calendars from one administrative
perspective and maintain a consistent brand look and feel, easily
transferring publishing settings, such as font, color, etc., from one
calendar to another. In addition to the main event calendar page, Ottaway
is able to promote event information throughout its sites and link to the
event calendars from multiple places online. Trumba Connect also helps
Ottaway automate its publishing process through a unique RSS feed feature
that allows event information to be automatically exported from the online
event calendars to its print edition calendars.
"I've never worked with a vendor that has been so responsive to meeting
my goals and expectations like Trumba has," said Matt Courtney, Web
Application Manager of Ottaway Newspapers, Inc. "Trumba Connect has enabled
us to make our online event calendars more interactive and robust while, at
the same time, saving us time and resources through automated features and
centralized calendar management."
Trumba Connect enables Ottaway's website visitors to view event
information and also interact with it. Visitors can add events to their
personal calendars, set event reminders, arrange to be notified if events
change, and more. Visitors can also easily submit their own event
information, which keeps the calendars active, interesting, and community-
centered.
"Most local newspapers and publishing companies don't have the time or
resources to gather unique event content for their online calendars," said
Jeremy Jaech, CEO of Trumba. "Trumba Connect makes it easier for publishing
companies like Ottaway to become a primary resource for local event
information. The interactive event calendars help Ottaway's newspapers
engage their readers and better connect them with their surrounding
community."
About Ottaway Newspapers, Inc.
Ottaway, the Local Media Group of Dow Jones & Company, operates
community media franchises in California, Massachusetts, Maine, New
Hampshire, New York, Oregon and Pennsylvania. Each Ottaway location
functions independently with local editorial and management autonomy. The
headquarters is in Campbell Hall, NY, in the Hudson Valley north of New
York City. For more information, visit www.ottaway.com .
About Trumba
Trumba Corporation is a Seattle-based developer of innovative online
calendaring solutions that help businesses and organizations effectively
publish, promote and communicate their events online. The company's
flagship product, Trumba Connect, allows organizations to embed highly
interactive and customizable calendars within their websites. Trumba
customers also benefit from an array of event-centric tools that include
the ability to email calendars, create categories of calendars based on
event types or geography, leverage user-generated content through event
submission forms, drop events onto an array of personal calendaring
solutions and much more. Trumba technology is used by institutions of
higher education, newspapers, corporations, associations, cities and towns,
hospitals and large religious organizations. Trumba Connect is a
subscription-based software as a service (SaaS) solution. The company is
privately held and backed by three of the industry's leading venture
capital firms, including Kleiner Perkins Caufield & Byers, August Capital
and Oak Investment Partners. To find out more about Trumba, visit
www.trumba.com .
SOURCE Trumba Corporation
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