Ottaway Newspapers Selects Trumba to Power Its Online Event Calendars

Pocono Record Becomes the First of Seven Ottaway Newspapers to Deploy New


Apr 18, 2007, 01:00 ET from Trumba Corporation

    SEATTLE, April 18 /PRNewswire/ -- Trumba Corporation, a developer of
 innovative online calendaring solutions, announced today that Ottaway
 Newspapers, Inc. has selected Trumba(R) Connect to power the online event
 calendars of its newspapers. Trumba Connect is an online event calendaring
 solution that helps organizations increase event awareness and attendance
 and better connects them with their audiences through a comprehensive suite
 of tools that includes a hosted, interactive web calendar, email, and
 reporting services. The Pocono Record ( is the first
 of Ottaway's seven newspapers to deploy the online calendaring solution.
     Ottaway, the Local Media Group of Dow Jones & Company, operates
 community media franchises in California, Massachusetts, Maine, New
 Hampshire, New York, Oregon and Pennsylvania. In addition to the Pocono
 Record, Ottaway will soon roll out new Trumba-powered event calendars for
 its other publications including Cape Cod Times (,
 Mail Tribune (, Portsmouth Herald
 (, The Record (, The Standard
 Times (, and Times Herald Record
     Ottaway is using Trumba Connect to enhance the functionality and
 utility of its newspapers' online event calendars. Trumba Connect enables
 Ottaway to manage all of its online event calendars from one administrative
 perspective and maintain a consistent brand look and feel, easily
 transferring publishing settings, such as font, color, etc., from one
 calendar to another. In addition to the main event calendar page, Ottaway
 is able to promote event information throughout its sites and link to the
 event calendars from multiple places online. Trumba Connect also helps
 Ottaway automate its publishing process through a unique RSS feed feature
 that allows event information to be automatically exported from the online
 event calendars to its print edition calendars.
     "I've never worked with a vendor that has been so responsive to meeting
 my goals and expectations like Trumba has," said Matt Courtney, Web
 Application Manager of Ottaway Newspapers, Inc. "Trumba Connect has enabled
 us to make our online event calendars more interactive and robust while, at
 the same time, saving us time and resources through automated features and
 centralized calendar management."
     Trumba Connect enables Ottaway's website visitors to view event
 information and also interact with it. Visitors can add events to their
 personal calendars, set event reminders, arrange to be notified if events
 change, and more. Visitors can also easily submit their own event
 information, which keeps the calendars active, interesting, and community-
     "Most local newspapers and publishing companies don't have the time or
 resources to gather unique event content for their online calendars," said
 Jeremy Jaech, CEO of Trumba. "Trumba Connect makes it easier for publishing
 companies like Ottaway to become a primary resource for local event
 information. The interactive event calendars help Ottaway's newspapers
 engage their readers and better connect them with their surrounding
     About Ottaway Newspapers, Inc.
     Ottaway, the Local Media Group of Dow Jones & Company, operates
 community media franchises in California, Massachusetts, Maine, New
 Hampshire, New York, Oregon and Pennsylvania. Each Ottaway location
 functions independently with local editorial and management autonomy. The
 headquarters is in Campbell Hall, NY, in the Hudson Valley north of New
 York City. For more information, visit .
     About Trumba
     Trumba Corporation is a Seattle-based developer of innovative online
 calendaring solutions that help businesses and organizations effectively
 publish, promote and communicate their events online. The company's
 flagship product, Trumba Connect, allows organizations to embed highly
 interactive and customizable calendars within their websites. Trumba
 customers also benefit from an array of event-centric tools that include
 the ability to email calendars, create categories of calendars based on
 event types or geography, leverage user-generated content through event
 submission forms, drop events onto an array of personal calendaring
 solutions and much more. Trumba technology is used by institutions of
 higher education, newspapers, corporations, associations, cities and towns,
 hospitals and large religious organizations. Trumba Connect is a
 subscription-based software as a service (SaaS) solution. The company is
 privately held and backed by three of the industry's leading venture
 capital firms, including Kleiner Perkins Caufield & Byers, August Capital
 and Oak Investment Partners. To find out more about Trumba, visit .

SOURCE Trumba Corporation