Out-of-Home Video Advertising Bureau (OVAB) Expands Adding Screenvision and Target Among Others to Membership

Agency Advisory Board Also Continues to See Growth



Jan 14, 2008, 00:00 ET from Out-of-Home Video Advertising Bureau

    NEW YORK, Jan. 14 /PRNewswire/ -- The Out-of-Home Video Advertising
 Bureau (OVAB), today announced the addition of Target, Screenvision,
 Arbitron, BillboardPlanet, OnSite Network and NTN Buzztime, Inc. (Amex:  
 NTN) to its rapidly growing organization. All six companies will work
 within the organization to promote the adoption and use of out-of-home
 video advertising networks by the advertising community and further OVAB's
 mission of identifying ways to make it easier for advertisers to plan, buy
 and evaluate their effectiveness through the development of standards and
 industry-wide research. Since launching in early 2007, OVAB is now at 25
 member companies, starting out with six founding members less than a year
 ago.
 
     "Having Target, Screenvision and Arbitron join our organization is a
 huge milestone as it demonstrates that companies, from retailers to
 traditional media to the cinema sector to research organizations understand
 the importance and value of digital out of home advertising networks, in
 reaching consumers out of the home. Cinema advertising is the largest
 sector of the out-of-home category, with 31% of moviegoers shopping before
 or after seeing a movie," said Kim Norris, president of OVAB. "As the
 advertising industry moves towards consumer facing digital media, video
 out-of-home companies are realizing the importance of banding together to
 bring this new industry to market. We look forward to the varied and valued
 input these new members will provide."
 
 
The new member companies consist of the following: -- Target is the first retailer to join the organization and the company wholly owns and operates its own in-store network, Channel Red with over 53,000 screens in approximately 1600 stores nationwide. -- Screenvision is the first cinema advertising company to join the organization and offers on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers. The Screenvision cinema advertising network is comprised of over 15,500 screens in over 2,400 theatre locations across all 50 states. -- Arbitron is an international media and marketing research firm serving the media-radio, television, cable, online radio and out-of-home -- as well as advertisers and advertising agencies in the United States and Europe. -- BillboardPlanet is a provider of class-leading business application software for the out-of-home industry. The web-based suite of products have been specifically tailored for traditional outdoor as well as the digital signage industries. -- NTN Buzztime, Inc., a leader in multi-point social interactive entertainment for more than 20 years, delivers games and entertainment via the Buzztime(R) Network to over 10,000 television screens in restaurants, bars and pubs throughout North America and the United Kingdom. -- OnSite Network, (OSN) is an out-of-home digital media company that converges commercial television programming with local market content, entertainment, and advertising to reach out-of-home viewers where they watch TV and socialize by custom and habit. OSN is currently found in sports bars and restaurants, including major nationwide chains, and delivers a demographically desirable but otherwise difficult to reach audience. Recently, OVAB announced the formation of its advertising agency advisory board, and board members hail from leading edge advertising agencies, including Starcom, Carat, OMD, Zenith, Sequent Partners and Hill-Holiday. The group continues to expand and is now up to a total of 18 agency advisory board members. Some of the new agency executives include: Chris Boothe, Starcom; Enza Veltri Chiodi, MacDonald Media; Christina Radigan, OMD; Rob Jayson, Zenith Media; and Alan Schulman, imc2. "The rapid expansion of our advisory board speaks to the need for change within the industry and shows the agencies willingness to work with us hand-in-hand to develop a measurement standard for out-of-home video advertising networks," continued Norris. "These agencies understand the media fragmentation problem marketers face and want to help to bring better ROI to marketers so that they can put together robust and informed media plans." ABOUT OVAB Founded in 2007, the Out-of-Home Video Advertising Bureau (OVAB) represents leading out-of-home video networks and the advertising community that is actively engaged in planning, buying and evaluating the effectiveness of the medium. On behalf of its members, OVAB seeks to foster ongoing collaboration between agencies and out-of-home video advertising networks; provide standards, best practices and industry-wide research; and promote the effectiveness of out-of-home video advertising. For more information, please visit http://www.ovab.org.

SOURCE Out-of-Home Video Advertising Bureau
    NEW YORK, Jan. 14 /PRNewswire/ -- The Out-of-Home Video Advertising
 Bureau (OVAB), today announced the addition of Target, Screenvision,
 Arbitron, BillboardPlanet, OnSite Network and NTN Buzztime, Inc. (Amex:  
 NTN) to its rapidly growing organization. All six companies will work
 within the organization to promote the adoption and use of out-of-home
 video advertising networks by the advertising community and further OVAB's
 mission of identifying ways to make it easier for advertisers to plan, buy
 and evaluate their effectiveness through the development of standards and
 industry-wide research. Since launching in early 2007, OVAB is now at 25
 member companies, starting out with six founding members less than a year
 ago.
 
     "Having Target, Screenvision and Arbitron join our organization is a
 huge milestone as it demonstrates that companies, from retailers to
 traditional media to the cinema sector to research organizations understand
 the importance and value of digital out of home advertising networks, in
 reaching consumers out of the home. Cinema advertising is the largest
 sector of the out-of-home category, with 31% of moviegoers shopping before
 or after seeing a movie," said Kim Norris, president of OVAB. "As the
 advertising industry moves towards consumer facing digital media, video
 out-of-home companies are realizing the importance of banding together to
 bring this new industry to market. We look forward to the varied and valued
 input these new members will provide."
 
 
The new member companies consist of the following: -- Target is the first retailer to join the organization and the company wholly owns and operates its own in-store network, Channel Red with over 53,000 screens in approximately 1600 stores nationwide. -- Screenvision is the first cinema advertising company to join the organization and offers on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers. The Screenvision cinema advertising network is comprised of over 15,500 screens in over 2,400 theatre locations across all 50 states. -- Arbitron is an international media and marketing research firm serving the media-radio, television, cable, online radio and out-of-home -- as well as advertisers and advertising agencies in the United States and Europe. -- BillboardPlanet is a provider of class-leading business application software for the out-of-home industry. The web-based suite of products have been specifically tailored for traditional outdoor as well as the digital signage industries. -- NTN Buzztime, Inc., a leader in multi-point social interactive entertainment for more than 20 years, delivers games and entertainment via the Buzztime(R) Network to over 10,000 television screens in restaurants, bars and pubs throughout North America and the United Kingdom. -- OnSite Network, (OSN) is an out-of-home digital media company that converges commercial television programming with local market content, entertainment, and advertising to reach out-of-home viewers where they watch TV and socialize by custom and habit. OSN is currently found in sports bars and restaurants, including major nationwide chains, and delivers a demographically desirable but otherwise difficult to reach audience. Recently, OVAB announced the formation of its advertising agency advisory board, and board members hail from leading edge advertising agencies, including Starcom, Carat, OMD, Zenith, Sequent Partners and Hill-Holiday. The group continues to expand and is now up to a total of 18 agency advisory board members. Some of the new agency executives include: Chris Boothe, Starcom; Enza Veltri Chiodi, MacDonald Media; Christina Radigan, OMD; Rob Jayson, Zenith Media; and Alan Schulman, imc2. "The rapid expansion of our advisory board speaks to the need for change within the industry and shows the agencies willingness to work with us hand-in-hand to develop a measurement standard for out-of-home video advertising networks," continued Norris. "These agencies understand the media fragmentation problem marketers face and want to help to bring better ROI to marketers so that they can put together robust and informed media plans." ABOUT OVAB Founded in 2007, the Out-of-Home Video Advertising Bureau (OVAB) represents leading out-of-home video networks and the advertising community that is actively engaged in planning, buying and evaluating the effectiveness of the medium. On behalf of its members, OVAB seeks to foster ongoing collaboration between agencies and out-of-home video advertising networks; provide standards, best practices and industry-wide research; and promote the effectiveness of out-of-home video advertising. For more information, please visit http://www.ovab.org. SOURCE Out-of-Home Video Advertising Bureau