NEW YORK, April 4, 2017 /PRNewswire/ -- Outbrain, the world's leading premium discovery platform is pleased to announce the grant of US Patent No. 9,552,437. This patent for "content position recommendations," together with the company's existing patents, further supplements Outbrain's extensive intellectual property portfolio in the content discovery and personalization space.
Key features of the patent include an innovative system for generating recommended positions for content links on a web page. The system collects user activity data associated with a set of content links positioned in one or more content positions on a web page. The system then generates recommendations for the optimal positioning of a particular content link, based on a comparison of predicted user engagement metrics.
"Outbrain is very pleased to have been awarded this important patent by the US Patent Office," said Yuval Ben-Itzhak, Chief Technology Officer at Outbrain. "As a discovery pioneer we are committed to continuing our efforts to innovate for our partners and ensure that end-users enjoy the best personalized content wherever they are. This patent is further validation of the uniqueness of our content recommendation and personalization technology and of the quality of the innovation being carried out by the Outbrain team."
Additional details about Outbrain's intellectual property portfolio can be found at: http://www.outbrain.com/patents
Outbrain (www.outbrain.com) is the world's leading premium content discovery platform, bringing personalized, relevant online, mobile and video content to audiences while helping publishers understand their audiences through data. Outbrain serves more than 250 billion personalized content recommendations, reaching in the region of a billion users every month across the globe*.
Outbrain's expansion to some of the web's largest global properties is a reflection of its rapid growth and its successful innovations in supporting a new era of digital publishing. Top-tier premium publishers that currently leverage the Outbrain platform include: CNN, ESPN, Time Inc., Le Monde, Fox News, The Guardian, SPH, The Telegraph, New York Post, Sky News, TF1, Condé Nast, Bild, Orange and L'Equipe.
Founded in 2006, the company is headquartered in New York with a presence in a growing number of locations globally, including the U.S., UK, Israel, Singapore, Japan and Australia.
Follow @Outbrain on Twitter: https://twitter.com/Outbrain
* Internal Outbrain numbers
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