NEW YORK, Dec. 19, 2016 /PRNewswire/ -- OUTFRONT Media Inc. (NYSE: OUT), announced today that it will begin work with its newest partner, the Massachusetts Bay Transportation Authority ("MBTA"), on December 21, 2016. OUTFRONT's ON Smart Media Liveboards will start to roll out in Boston in January 2017 as part of a significant deployment throughout the MBTA system. OUTFRONT Media will also manage printed displays across the MBTA's bus and rail inventory.
In addition, OUTFRONT Media completed the installation of ON Smart Liveboards across 24 additional rail stations in the Washington Metropolitan Area Transit Authority's ("WMATA") metrorail system in Washington, D.C.. This expanded network enables advertisers to target relevant messaging to riders and to earn audience attention through the use of OUTFRONT's latest technology platform.
"We've seen great momentum in the transit space this year. At OUTFRONT, we expanded our work with WMATA and formed new partnerships with the MBTA and the Valley Transit Authority," said Andy Sriubas, OUTFRONT Media's Executive Vice President, Strategic Planning & Development. "Boston, D.C., and Silicon Valley offer some of the top commuter and audience networks in the U.S. We are grateful to be transforming the transit environment with some of the industry's top thought leaders at the MBTA, WMATA and VTA."
OUTFRONT Media's partnerships with MBTA and WMATA further strengthen its position as a leader in the integration of digital media and transit passenger communication. They represent the company's successful effort to scale the implementation of its ON Smart Media vision.
"The MBTA looks forward to working with its new partner, OUTFRONT Media, to help modernize and broaden our approach to advertising across our transit system, while providing our customers with more sources for real-time service information" said Brian Shortsleeve, Acting General Manager of the Massachusetts Bay Transportation Authority. "The MBTA is committed to improving our customers' experience and growing our own-source revenue programs, and this new advertising partnership will help us achieve these goals."
OUTFRONT Media currently sells advertising for over seventy transit authorities in markets including Los Angeles, New York, Washington, D.C., Boston, Atlanta, Detroit, and Miami.
About OUTFRONT Media Inc.
OUTFRONT Media is one of the largest out-of-home media companies in North America with a leading presence in top markets throughout the United States and Canada. We have a diverse portfolio of billboard, transit and digital displays reaching mass audiences, as well as a distinct offering of prime assets impacting select markets. As part of our recently launched ON Smart Media platform, we are developing hardware and software solutions for enhanced demographic and location targeting, and engaging ways to connect with consumers on-the-go.
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SOURCE OUTFRONT Media Inc.