Outsourced Sales and Marketing Leader eClerx Partners With Ensighten To Expand High-Value Marketing Consulting Capabilities By integrating Ensighten Manage into its digital marketing toolset, eClerx can enhance the range of digital marketing services it offers clients, and ensure they have access to the fastest and most scalable tag management technology
CUPERTINO, Calif., April 23, 2013 /PRNewswire-iReach/ -- Ensighten, innovator of Real-Time™ Tag Management Systems and online customer engagement technology that optimizes website performance and digital marketing agility, has partnered with eClerx to provide training and ongoing customer success services for eClerx global base of clients. eClerx is the market leading Knowledge Process Outsourcing (KPO) company that provides data analytics and customized process solutions to sales and marketing organizations across ecommerce, retail, manufacturing, media, high tech, software, travel, and financial services sectors, worldwide.
"We're seeing increased interest from our clients around the world in tag management systems that can handle requests for huge numbers of tags in real time. Ensighten is a natural fit for these clients, " said Scott McCartney, principal of eClerx's Sales & Marketing Services Division. "By partnering with Ensighten, we can deliver expert advice on the right tag management system, and provide access to Ensighten's experts to ensure our clients maintain their competitive edge."
eClerx will receive in-depth training on Ensighten's enterprise-class tag management system. By working with Ensighten's client success team, eClerx can accelerate the deployment of digital marketing services on its clients' websites and add high-value marketing operations consulting to the range of services it offers.
"Ultimately, it's all about marketing agility," added McCartney. "Our clients recognize that Ensighten gives them the ability to accelerate the deployment and optimization of online customer engagement technologies, which will drive conversions and revenue across all digital marketing channels."
"eClerx is proof that tag management is becoming an essential 'tool of the trade' for marketers who are serious about optimizing engagement with their target audiences," said David Saxon, VP of partnerships at Ensighten. "We're thrilled to be able to introduce Ensighten's technology to eClerx's category-leading clients around the world."
eClerx Services Limited (NSE: ECLERX) is a Knowledge Process Outsourcing (KPO) company providing data analytics and customized process solutions to global enterprise clients. eClerx supports core and complex activities for its clients using proprietary processes and a scalable offshore delivery model. The company supports critical processes for more than 50 clients, including 30+ Fortune 500 companies. These clients include global leaders in ecommerce, retail, high tech, software, manufacturing, media, travel, and financial services. eClerx currently employs more than 6,000 people across five state-of-the-art delivery centers in India. The company has sales and marketing teams across Europe, North America and Singapore. For more information, please visit www.eclerx.com.
Ensighten boosts marketing agility and eases privacy compliance with the industry's first Real-Time™ Tag Management System, built for the needs of sophisticated enterprise websites. With Ensighten, businesses can decouple digital marketing processes from Web development cycles, enabling digital marketers to easily add, remove, or modify any third-party digital marketing tag or pixel — and see instant results. Ensighten tag management technology gives marketers and website analysts precise tag control by visitor, session, and page; and harmonizes tag data collection from websites, mobile apps, tablets, smartphones, e-readers, kiosks, game consoles, and more. Ensighten's cloud-based tag delivery accelerates page-load times and processes billions of tag requests from 75,000 Web domains across 150 countries, representing more than $30 billion in ecommerce for more than 100 Fortune 1000 brands that include Ice.com, Microsoft, MoneySupermarket, Monster.com, RAC, Sony Electronics, Staples, Subaru, Symantec, TUI Travel, T-Mobile, and United Airlines. Visit us on the Web at www.ensighten.com, and follow Ensighten on facebook.com/ensighten and Twitter @ensighten.
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