Over Three-Quarters of All U.S. Adults - An Estimated 172 million - Go Online

May 24, 2006, 01:00 ET from Harris Interactive

    ROCHESTER, N.Y., May 24 /PRNewswire/ -- According to the latest Harris
 Poll, the number of adults who are online at home, in the office, at
 school, library or other locations continues to grow at a steady rate. In
 the past year, the number of online users has reached an estimated 172
 million(1), a five percent increase.
     In research among 2,032 U.S. adults surveyed by telephone in February
 and April 2006, Harris Interactive(R) found that 77 percent of adults are
 now online, up from 74 percent in February/April 2005, 66 percent in the
 spring of 2002, 64 percent in 2001 and 57 percent in spring of 2000. When
 Harris Interactive first began to track Internet use in 1995, only nine
 percent of adults reported they went online.
     Internet access increases at home and at work
     The proportion of adults who are now online at home has risen to 70
 percent, up from 66 percent in 2005 and 55 percent in the spring of 2002.
 The percentage of those online at work has not really changed (35% now, 36%
 in 2005) yet is still up from 30 percent in the spring of 2002. Adults who
 are online at a location other than their home or work also remains steady
 at 22 percent (21% in 2005, 19% in the spring of 2002).
     The demographic profile of Internet users in the United States looks
 like the country as a whole
     As Internet penetration rises, the demographic profile of Internet
 users continues to look more like that of the nation as a whole. It is
 still true that more young than older people, and more affluent than
 low-income people, are online. However, eight percent of those online are
 now age 65 or over (compared to 16% of all adults who are 65 or over), 39
 percent of those online (compared to 47% of all adults) did not go to
 college and 14 percent have incomes of less than $25,000 (compared to 19%
 of all adults).
                                    TABLE 1
     ONLINE FROM HOME, WORK OR OTHER LOCATION - TRENDS 1995-2006
     "At home, do you personally use a computer to access the Internet/World
 Wide
                                     Web?"
  "At work, do you personally use a computer to access the Internet/World Wide
                                     Web?"
      "At another location, do you personally use a computer to access the
                           Internet/World Wide Web?"
 "Excluding email, how many hours per week, on average, do you typically spend
                      on the Internet or World Wide Web?"
 
     Base: All adults
 
 
                                          Online Adults
                                                                        Average
                                                                        (Mean)
                                                                         Hours
                                                   Online   Online at  Per Week
                                            Online   at       Other      Spent
                                    Total  at Home  Work     Location    Online
                                      %       %       %          %
     2006
           February/April            77      70      35         22          9
     2005
           February/April            74      66      36         21          9
     2004
            June/ August             73      65      34         17          8
     2003
          October/December           69      61      31         16          9
     2002
         November/December           67      57      28         18          7
           February/March            66      55      30         19          8
     2001
         September/October           64      52      28         19          7
            March/April              64      53      27         20          7
     2000
          October/November           63      49      29         17          7
             April/May               57      45      24         15          7
     1999
              December               56      46     N/A        N/A          7
     1998
          January/February           35      22      22        N/A        N/A
     1997
              May/June               30      16      18        N/A        N/A
     1996
           June/September            19      16      16        N/A        N/A
     1995
         September/November           9     N/A     N/A        N/A        N/A
 
     Note: N/A means "not asked"
 
 
                                    TABLE 2
                     PC AND INTERNET USE - TRENDS 1995-2006
     "Do you personally use a computer at home, work or another location?"
     "At home, do you personally use a computer to access the Internet/World
 Wide
                                     Web?"
  "At work, do you personally use a computer to access the Internet/World Wide
                                     Web?"
      "At another location, do you personally use a computer to access the
                           Internet/World Wide Web?"
 
     Base: All adults
 
 
                          Proportion of All Adults (from           Percent of
                         work, home, school or other location)      Computer
                                                                  Users Who Are
                                 Use PC       Are Online             Online
                                     %              %                  %
     2006
           February/April           81             77                 95
     2005
           February/April           79             74                 94
     2004
            June/ August            78             73                 93
     2003
          October/December          75             69                 92
     2002
         November/December          74             67                 92
           February/March           74             66                 90
     2001
         September/October          73             64                 88
            March/April             72             64                 89
     2000
          October/November          74             63                 85
             April/May              69             57                 83
     1999
              December              69             56                 81
             June/July              65             48                 74
          January/February          63             41                 65
     1998
          January/February          63             35                 56
     1997
              May/June              61             30                 49
     1996
           June/September           54             19                 35
     1995
         September/November         50*             9                 18
 
     Notes:
     1. All samples of 2,000 or more adults, conducted by telephone.
     2. "Are Online" includes all adults who use Internet from home, office,
         school, library or other location.
     * Estimated from other sources.
 
 
                                    TABLE 3
                          PROFILE OF ONLINE POPULATION
                             (February-April 2006)
  "At home, do you personally use a computer to Access the Internet/World Wide
                                     Web?"
  "At work, do you personally use a computer to access the Internet/World Wide
                                     Web?"
      "At another location, do you personally use a computer to access the
                           Internet/World Wide Web?"
 
     Base: All adults
 
 
                              Total U.S.
                                Adult      Total U.S. Adult    Percentage Point
                                Online       Population*          Difference
                              Population
                                  %               %                  %
     AGE
       18 - 29                   24              21                 +3
       30 - 39                   22              18                 +4
       40 - 49                   22              20                 +2
       50+                       30              37                 -7
       50 - 64                   22              22                  0
       65+                        8              16                 -8
     SEX
       Men                       49              48                 +1
       Women                     51              52                 -1
     RACE/ETHNICITY
       White                     76              75                 +1
       Black                     10              11                 -1
       Hispanic                  13              13                  0
     EDUCATION
       High school or less       39              47                 -8
       Some college              30              27                 +3
       College graduate (or      30              25                 +5
        postgraduate)
     HOUSEHOLD INCOME
       Less than $25,000         14              19                 -5
       $25,000 to less than
        $50,000                  23              24                 -1
       $50,000 and over          52              44                 +8
 
     * Based on data from the March 2005 U.S. Current Population Survey
 
 
                                    TABLE 4
            ESTIMATED NUMBERS OF ADULTS WHO ARE ONLINE (IN MILLIONS)
  "At home, do you personally use a computer to Access the Internet/World Wide
                                     Web?"
  "At work, do you personally use a computer to access the Internet/World Wide
                                     Web?"
      "At another location, do you personally use a computer to access the
                           Internet/World Wide Web?"
 
     Base: All adults
 
 
                                                                   In Millions
     2006
                        February/April                                    172*
     2005
                        February/April                                    163
     2004
                          June/August                                     156
     2003
                       October/December                                   146
     2002
                       November/December                                  140
                        February/March                                    137
     2001
                       September/October                                  127
                          March/April                                     126
     2000
                       October/November                                   121
                           April/May                                      114
     1999
                           December                                       113
     1998
                       January/February                                    70
     1997
                           May/June                                        59
     1996
                        June/September                                     33
     1995
                      September/November                                 17.5
 
     * Based on July 2005 U.S. Census estimate released January 2006
       (223,000,000 total adults aged 18 or over)
 
 
     Methodology
     The Harris Poll(R) was conducted by telephone within the United States
 between February 2006 (February 7 and 13, 2006) and April 2006 (April 4 and
 10, 2006) among 2,032 adults (aged 18 and over). Figures for age, sex,
 race/ethnicity, education, region, number of adults in the household,
 number of phone lines in the household were weighted where necessary to
 bring them into line with their actual proportions in the population.
     All surveys are subject to several sources of error. These include:
 sampling error (because only a sample of a population is interviewed);
 measurement error due to question wording and/or question order,
 deliberately or unintentionally inaccurate responses, nonresponse
 (including refusals), interviewer effects (when live interviewers are used)
 and weighting.
     With one exception (sampling error) the magnitude of the errors that
 result cannot be estimated. There is, therefore, no way to calculate a
 finite "margin of error" for any survey and the use of these words should
 be avoided.
     With pure probability samples, with 100 percent response rates, it is
 possible to calculate the probability that the sampling error (but not
 other sources of error) is not greater than some number. With a pure
 probability sample of 2,032 adults one could say with a 95 percent
 probability that the overall results have a sampling error of +/- 2
 percentage points. However that does not take other sources of error into
 account.
     These statements conform to the principles of disclosure of the
 National Council on Public Polls.
     J23283 & J23845
     About Harris Interactive(R)
     Harris Interactive, the 13th largest and fastest-growing market
 research firm in the world, provides clients with research-driven insights
 and strategic advice to help them make more confident decisions, leading to
 measurable and enduring improvements in performance.
     Widely known for The Harris Poll(R) and for pioneering online market
 research methods, Harris Interactive serves clients worldwide through its
 United States (www.harrisinteractive.com), Europe
 (www.harrisinteractive.com/europe), and Asia offices and is supported by
 its a wholly-owned subsidiary Novatris (www.novatris.com) in Paris and an
 independent global network of affiliate market research companies. Harris
 Interactive is headquartered in Rochester, New York, and Europe operations
 are based in London.
     To become a member of the Harris Poll Online(SM) and be invited to
 participate in online surveys, go to www.harrispollonline.com. EOE M/F/D/V
     The Harris Poll(R) #41, May 24, 2006
     By David Krane, Vice President of Harris Interactive(R) Public Policy
 Research.
     (1) Based on July 2005 U.S. Census estimate released January 2006
         (223,000,000 total U.S. adults aged 18 or over).
 
     Press Contact:
 
     Jennifer Cummings
     Harris Interactive
     585-214-7720
 
 

SOURCE Harris Interactive
    ROCHESTER, N.Y., May 24 /PRNewswire/ -- According to the latest Harris
 Poll, the number of adults who are online at home, in the office, at
 school, library or other locations continues to grow at a steady rate. In
 the past year, the number of online users has reached an estimated 172
 million(1), a five percent increase.
     In research among 2,032 U.S. adults surveyed by telephone in February
 and April 2006, Harris Interactive(R) found that 77 percent of adults are
 now online, up from 74 percent in February/April 2005, 66 percent in the
 spring of 2002, 64 percent in 2001 and 57 percent in spring of 2000. When
 Harris Interactive first began to track Internet use in 1995, only nine
 percent of adults reported they went online.
     Internet access increases at home and at work
     The proportion of adults who are now online at home has risen to 70
 percent, up from 66 percent in 2005 and 55 percent in the spring of 2002.
 The percentage of those online at work has not really changed (35% now, 36%
 in 2005) yet is still up from 30 percent in the spring of 2002. Adults who
 are online at a location other than their home or work also remains steady
 at 22 percent (21% in 2005, 19% in the spring of 2002).
     The demographic profile of Internet users in the United States looks
 like the country as a whole
     As Internet penetration rises, the demographic profile of Internet
 users continues to look more like that of the nation as a whole. It is
 still true that more young than older people, and more affluent than
 low-income people, are online. However, eight percent of those online are
 now age 65 or over (compared to 16% of all adults who are 65 or over), 39
 percent of those online (compared to 47% of all adults) did not go to
 college and 14 percent have incomes of less than $25,000 (compared to 19%
 of all adults).
                                    TABLE 1
     ONLINE FROM HOME, WORK OR OTHER LOCATION - TRENDS 1995-2006
     "At home, do you personally use a computer to access the Internet/World
 Wide
                                     Web?"
  "At work, do you personally use a computer to access the Internet/World Wide
                                     Web?"
      "At another location, do you personally use a computer to access the
                           Internet/World Wide Web?"
 "Excluding email, how many hours per week, on average, do you typically spend
                      on the Internet or World Wide Web?"
 
     Base: All adults
 
 
                                          Online Adults
                                                                        Average
                                                                        (Mean)
                                                                         Hours
                                                   Online   Online at  Per Week
                                            Online   at       Other      Spent
                                    Total  at Home  Work     Location    Online
                                      %       %       %          %
     2006
           February/April            77      70      35         22          9
     2005
           February/April            74      66      36         21          9
     2004
            June/ August             73      65      34         17          8
     2003
          October/December           69      61      31         16          9
     2002
         November/December           67      57      28         18          7
           February/March            66      55      30         19          8
     2001
         September/October           64      52      28         19          7
            March/April              64      53      27         20          7
     2000
          October/November           63      49      29         17          7
             April/May               57      45      24         15          7
     1999
              December               56      46     N/A        N/A          7
     1998
          January/February           35      22      22        N/A        N/A
     1997
              May/June               30      16      18        N/A        N/A
     1996
           June/September            19      16      16        N/A        N/A
     1995
         September/November           9     N/A     N/A        N/A        N/A
 
     Note: N/A means "not asked"
 
 
                                    TABLE 2
                     PC AND INTERNET USE - TRENDS 1995-2006
     "Do you personally use a computer at home, work or another location?"
     "At home, do you personally use a computer to access the Internet/World
 Wide
                                     Web?"
  "At work, do you personally use a computer to access the Internet/World Wide
                                     Web?"
      "At another location, do you personally use a computer to access the
                           Internet/World Wide Web?"
 
     Base: All adults
 
 
                          Proportion of All Adults (from           Percent of
                         work, home, school or other location)      Computer
                                                                  Users Who Are
                                 Use PC       Are Online             Online
                                     %              %                  %
     2006
           February/April           81             77                 95
     2005
           February/April           79             74                 94
     2004
            June/ August            78             73                 93
     2003
          October/December          75             69                 92
     2002
         November/December          74             67                 92
           February/March           74             66                 90
     2001
         September/October          73             64                 88
            March/April             72             64                 89
     2000
          October/November          74             63                 85
             April/May              69             57                 83
     1999
              December              69             56                 81
             June/July              65             48                 74
          January/February          63             41                 65
     1998
          January/February          63             35                 56
     1997
              May/June              61             30                 49
     1996
           June/September           54             19                 35
     1995
         September/November         50*             9                 18
 
     Notes:
     1. All samples of 2,000 or more adults, conducted by telephone.
     2. "Are Online" includes all adults who use Internet from home, office,
         school, library or other location.
     * Estimated from other sources.
 
 
                                    TABLE 3
                          PROFILE OF ONLINE POPULATION
                             (February-April 2006)
  "At home, do you personally use a computer to Access the Internet/World Wide
                                     Web?"
  "At work, do you personally use a computer to access the Internet/World Wide
                                     Web?"
      "At another location, do you personally use a computer to access the
                           Internet/World Wide Web?"
 
     Base: All adults
 
 
                              Total U.S.
                                Adult      Total U.S. Adult    Percentage Point
                                Online       Population*          Difference
                              Population
                                  %               %                  %
     AGE
       18 - 29                   24              21                 +3
       30 - 39                   22              18                 +4
       40 - 49                   22              20                 +2
       50+                       30              37                 -7
       50 - 64                   22              22                  0
       65+                        8              16                 -8
     SEX
       Men                       49              48                 +1
       Women                     51              52                 -1
     RACE/ETHNICITY
       White                     76              75                 +1
       Black                     10              11                 -1
       Hispanic                  13              13                  0
     EDUCATION
       High school or less       39              47                 -8
       Some college              30              27                 +3
       College graduate (or      30              25                 +5
        postgraduate)
     HOUSEHOLD INCOME
       Less than $25,000         14              19                 -5
       $25,000 to less than
        $50,000                  23              24                 -1
       $50,000 and over          52              44                 +8
 
     * Based on data from the March 2005 U.S. Current Population Survey
 
 
                                    TABLE 4
            ESTIMATED NUMBERS OF ADULTS WHO ARE ONLINE (IN MILLIONS)
  "At home, do you personally use a computer to Access the Internet/World Wide
                                     Web?"
  "At work, do you personally use a computer to access the Internet/World Wide
                                     Web?"
      "At another location, do you personally use a computer to access the
                           Internet/World Wide Web?"
 
     Base: All adults
 
 
                                                                   In Millions
     2006
                        February/April                                    172*
     2005
                        February/April                                    163
     2004
                          June/August                                     156
     2003
                       October/December                                   146
     2002
                       November/December                                  140
                        February/March                                    137
     2001
                       September/October                                  127
                          March/April                                     126
     2000
                       October/November                                   121
                           April/May                                      114
     1999
                           December                                       113
     1998
                       January/February                                    70
     1997
                           May/June                                        59
     1996
                        June/September                                     33
     1995
                      September/November                                 17.5
 
     * Based on July 2005 U.S. Census estimate released January 2006
       (223,000,000 total adults aged 18 or over)
 
 
     Methodology
     The Harris Poll(R) was conducted by telephone within the United States
 between February 2006 (February 7 and 13, 2006) and April 2006 (April 4 and
 10, 2006) among 2,032 adults (aged 18 and over). Figures for age, sex,
 race/ethnicity, education, region, number of adults in the household,
 number of phone lines in the household were weighted where necessary to
 bring them into line with their actual proportions in the population.
     All surveys are subject to several sources of error. These include:
 sampling error (because only a sample of a population is interviewed);
 measurement error due to question wording and/or question order,
 deliberately or unintentionally inaccurate responses, nonresponse
 (including refusals), interviewer effects (when live interviewers are used)
 and weighting.
     With one exception (sampling error) the magnitude of the errors that
 result cannot be estimated. There is, therefore, no way to calculate a
 finite "margin of error" for any survey and the use of these words should
 be avoided.
     With pure probability samples, with 100 percent response rates, it is
 possible to calculate the probability that the sampling error (but not
 other sources of error) is not greater than some number. With a pure
 probability sample of 2,032 adults one could say with a 95 percent
 probability that the overall results have a sampling error of +/- 2
 percentage points. However that does not take other sources of error into
 account.
     These statements conform to the principles of disclosure of the
 National Council on Public Polls.
     J23283 & J23845
     About Harris Interactive(R)
     Harris Interactive, the 13th largest and fastest-growing market
 research firm in the world, provides clients with research-driven insights
 and strategic advice to help them make more confident decisions, leading to
 measurable and enduring improvements in performance.
     Widely known for The Harris Poll(R) and for pioneering online market
 research methods, Harris Interactive serves clients worldwide through its
 United States (www.harrisinteractive.com), Europe
 (www.harrisinteractive.com/europe), and Asia offices and is supported by
 its a wholly-owned subsidiary Novatris (www.novatris.com) in Paris and an
 independent global network of affiliate market research companies. Harris
 Interactive is headquartered in Rochester, New York, and Europe operations
 are based in London.
     To become a member of the Harris Poll Online(SM) and be invited to
 participate in online surveys, go to www.harrispollonline.com. EOE M/F/D/V
     The Harris Poll(R) #41, May 24, 2006
     By David Krane, Vice President of Harris Interactive(R) Public Policy
 Research.
     (1) Based on July 2005 U.S. Census estimate released January 2006
         (223,000,000 total U.S. adults aged 18 or over).
 
     Press Contact:
 
     Jennifer Cummings
     Harris Interactive
     585-214-7720
 
 SOURCE Harris Interactive