PacifiCare Taps Inner-City Youth to Sing in Television Commercial

* Urban Entertainment Institute Awarded $105,000 Corporate Grant by the

PacifiCare Foundation



* The Levite Camp to Perform at the 'I Have a Dream' Foundation's

Sixth Annual Gospel Brunch Honoring PacifiCare CEO Howard Phanstiel



Jan 12, 2004, 00:00 ET from PacifiCare Health Systems, Inc.

    LOS ANGELES, Jan. 12 /PRNewswire-FirstCall/ -- Several Los Angeles Unified
 School District students participating in the Urban Entertainment Institute's
 (UEI) after-school program were chosen to sing in a national television
 commercial for PacifiCare Health Systems, Inc. (NYSE:   PHS).
     The commercial, which has aired over the last few months in a variety of
 markets, features the UEI's gospel choir, The Levite Camp, singing
 PacifiCare's theme song, "From Now On."
     According to Fred Martin, musical executive director, youth advocate and
 UEI founder, the students have adopted "From Now On" as their own theme song.
 "These students are not only singers, but also fighters," he said.  "They come
 from broken and abusive homes.  The song's lyrics inspire them to continue
 moving forward in life and overcoming obstacles to earn 'a better day' for
 themselves."
     Residuals from the commercials, which amounted to more than $50,000 earned
 on behalf of The Levite Camp in the fourth quarter of 2003, will be
 distributed among the students to help them further their education and pursue
 careers in entertainment.  PacifiCare expects to continue to air these
 commercials in 2004 and beyond.
     "The idea for our unique relationship with the Urban Entertainment
 Institute sprung up spontaneously as a result of the group's inspiring
 rendition of PacifiCare's brand theme song at our 25th birthday celebration,"
 said Howard Phanstiel, president and chief executive officer of PacifiCare
 Health Systems.  "Our support for the Urban Entertainment Institute flowed
 from PacifiCare's commitment to deliver on its brand promise that 'Caring is
 Good.  Doing Something is Better.'"
     In addition, the PacifiCare Foundation, the nonprofit, philanthropic arm
 of PacifiCare Health Systems, awarded the UEI its first corporate grant
 totaling $105,000 over a three-year period.  The grant will help the UEI
 underwrite its operating costs.
     "PacifiCare's generous support will enable the Urban Entertainment
 Institute to open its doors to more than 600 students, and 1,300 more students
 will be able to attend in-school programs at eight middle schools in South Los
 Angeles and the San Fernando Valley," said Martin.  "By allowing these
 talented but disadvantaged students to earn residuals each time the commercial
 airs, PacifiCare is taking a unique approach to providing opportunities for
 these children that will last them a lifetime."
     The UEI is a nonprofit organization located in South Los Angeles that
 provides teens and young adults with practical, working knowledge and training
 in all areas of the entertainment industry, from the arts to business
 management.
     The UEI's after-school curriculum offers inner-city youth a creative
 outlet and an alternative to drugs and gang violence.  Classes are taught by
 Martin and leading members of the entertainment and arts industry who
 volunteer their time to train and mentor students in the fields of voice,
 music, dance performance, public speaking, business management, production
 management and marketing.  PacifiCare Foundation President Bill Wood was named
 to serve on the UEI's advisory committee, and Foundation Director Riva Gebel
 was named to serve on both the advisory committee and the board of directors.
     "The PacifiCare Foundation is proud to help organizations like the Urban
 Entertainment Institute touch the lives of those who may not have the same
 opportunities as others," said Gebel.  "For more than 10 years, Fred Martin
 has been a role model to these students, using his own money to help
 contribute to their overall well-being.  We at PacifiCare are encouraged by
 his tremendous achievements in shaping good citizens and inspiring a new
 generation of artists and entertainment executives."
     In addition, The Levite Camp will be performing at the "I Have a Dream"
 Foundation's Sixth Annual Gospel Brunch at the House of Blues in West
 Hollywood Jan. 18.  PacifiCare President and CEO Howard Phanstiel, a member of
 the foundation's advisory board, will be honored at the event.  The "I Have a
 Dream" Foundation helps underprivileged children become productive citizens by
 providing a long-term program of academic enhancement, mentoring, tutoring and
 cultural enrichment with an assured opportunity for higher education.
 
     PacifiCare Health Systems is one of the nation's largest consumer health
 organizations with more than 3 million health plan members and approximately
 9 million specialty plan members nationwide.  PacifiCare offers individuals,
 employers and Medicare beneficiaries a variety of consumer-driven health care
 and life insurance products.  Currently, more than 99 percent of PacifiCare's
 commercial health plan members are enrolled in plans that have received
 Excellent Accreditation by the National Committee for Quality Assurance
 (NCQA).  PacifiCare's specialty operations include behavioral health, dental
 and vision, and complete pharmacy and medical management through its wholly
 owned subsidiary, Prescription Solutions.  More information on PacifiCare
 Health Systems is available at www.pacificare.com .
 
 

SOURCE PacifiCare Health Systems, Inc.
    LOS ANGELES, Jan. 12 /PRNewswire-FirstCall/ -- Several Los Angeles Unified
 School District students participating in the Urban Entertainment Institute's
 (UEI) after-school program were chosen to sing in a national television
 commercial for PacifiCare Health Systems, Inc. (NYSE:   PHS).
     The commercial, which has aired over the last few months in a variety of
 markets, features the UEI's gospel choir, The Levite Camp, singing
 PacifiCare's theme song, "From Now On."
     According to Fred Martin, musical executive director, youth advocate and
 UEI founder, the students have adopted "From Now On" as their own theme song.
 "These students are not only singers, but also fighters," he said.  "They come
 from broken and abusive homes.  The song's lyrics inspire them to continue
 moving forward in life and overcoming obstacles to earn 'a better day' for
 themselves."
     Residuals from the commercials, which amounted to more than $50,000 earned
 on behalf of The Levite Camp in the fourth quarter of 2003, will be
 distributed among the students to help them further their education and pursue
 careers in entertainment.  PacifiCare expects to continue to air these
 commercials in 2004 and beyond.
     "The idea for our unique relationship with the Urban Entertainment
 Institute sprung up spontaneously as a result of the group's inspiring
 rendition of PacifiCare's brand theme song at our 25th birthday celebration,"
 said Howard Phanstiel, president and chief executive officer of PacifiCare
 Health Systems.  "Our support for the Urban Entertainment Institute flowed
 from PacifiCare's commitment to deliver on its brand promise that 'Caring is
 Good.  Doing Something is Better.'"
     In addition, the PacifiCare Foundation, the nonprofit, philanthropic arm
 of PacifiCare Health Systems, awarded the UEI its first corporate grant
 totaling $105,000 over a three-year period.  The grant will help the UEI
 underwrite its operating costs.
     "PacifiCare's generous support will enable the Urban Entertainment
 Institute to open its doors to more than 600 students, and 1,300 more students
 will be able to attend in-school programs at eight middle schools in South Los
 Angeles and the San Fernando Valley," said Martin.  "By allowing these
 talented but disadvantaged students to earn residuals each time the commercial
 airs, PacifiCare is taking a unique approach to providing opportunities for
 these children that will last them a lifetime."
     The UEI is a nonprofit organization located in South Los Angeles that
 provides teens and young adults with practical, working knowledge and training
 in all areas of the entertainment industry, from the arts to business
 management.
     The UEI's after-school curriculum offers inner-city youth a creative
 outlet and an alternative to drugs and gang violence.  Classes are taught by
 Martin and leading members of the entertainment and arts industry who
 volunteer their time to train and mentor students in the fields of voice,
 music, dance performance, public speaking, business management, production
 management and marketing.  PacifiCare Foundation President Bill Wood was named
 to serve on the UEI's advisory committee, and Foundation Director Riva Gebel
 was named to serve on both the advisory committee and the board of directors.
     "The PacifiCare Foundation is proud to help organizations like the Urban
 Entertainment Institute touch the lives of those who may not have the same
 opportunities as others," said Gebel.  "For more than 10 years, Fred Martin
 has been a role model to these students, using his own money to help
 contribute to their overall well-being.  We at PacifiCare are encouraged by
 his tremendous achievements in shaping good citizens and inspiring a new
 generation of artists and entertainment executives."
     In addition, The Levite Camp will be performing at the "I Have a Dream"
 Foundation's Sixth Annual Gospel Brunch at the House of Blues in West
 Hollywood Jan. 18.  PacifiCare President and CEO Howard Phanstiel, a member of
 the foundation's advisory board, will be honored at the event.  The "I Have a
 Dream" Foundation helps underprivileged children become productive citizens by
 providing a long-term program of academic enhancement, mentoring, tutoring and
 cultural enrichment with an assured opportunity for higher education.
 
     PacifiCare Health Systems is one of the nation's largest consumer health
 organizations with more than 3 million health plan members and approximately
 9 million specialty plan members nationwide.  PacifiCare offers individuals,
 employers and Medicare beneficiaries a variety of consumer-driven health care
 and life insurance products.  Currently, more than 99 percent of PacifiCare's
 commercial health plan members are enrolled in plans that have received
 Excellent Accreditation by the National Committee for Quality Assurance
 (NCQA).  PacifiCare's specialty operations include behavioral health, dental
 and vision, and complete pharmacy and medical management through its wholly
 owned subsidiary, Prescription Solutions.  More information on PacifiCare
 Health Systems is available at www.pacificare.com .
 
 SOURCE  PacifiCare Health Systems, Inc.