SAN MATEO, Calif., Nov. 1, 2016 /PRNewswire/ -- PacketZoom's Industry Leading Mobile Acceleration Service was selected by GOAT, the leading sneaker marketplace on mobile, to maximize the mobile experience for premium sneaker customers. GOAT is a managed mobile marketplace for sneaker enthusiasts, where customer experience correlates directly to sales and customer loyalty.
"Unlike eBay, GOAT is a managed marketplace where we oversee all products and images to ensure a consistent experience," says Eddy Lu Co-Founder and CEO of GOAT. "Users come to us because we offer a premium service and we pride ourselves in reflecting that for both our buyers and sellers. We are always looking for solutions that will improve our mobile user experience. Integrating PacketZoom was quick and seamless for us, which is the best kind of partnership. We saw an immediate ROI and increase in user engagement of the mobile app, without having to do much work to get it done."
As a premium service, GOAT sellers and customers expect a continuous and fluid experience. GOAT's mobile service experienced speed and performance issues, due to image caching via Amazon Cloud. PacketZoom's SDK was integrated into the GOAT app and serves as a complement to their CDN. The results delivered to GOAT were almost immediate including an increase in speed of image download, reduction in the number of failed images downloads into the app, increased user engagement, and a decrease in abandonment of the app.
Added benefits of PacketZoom's SDK became clear during the October DDOS attacks that targeted the US Internet Infrastructure, causing severe disruption to major website and web-connected devices. GOAT app users and other mobile apps that use PacketZoom's SDK, saw no outages. Because PacketZoom is not reliant on DNS for server discovery from mobile devices, user requests from the GOAT mobile app were routed without disruption.
"We're delighted to have innovators like GOAT as a PacketZoom customer," said Shlomi Gian, CEO of PacketZoom. "We're demonstrating incredible performance improvements for retailers to help them boost revenue from their mobile channel," continued Mr. Gian.
PacketZoom Leads Industry In Implementations
PacketZoom is the leader in mobile app acceleration according to intelligence data firm MixRank. PacketZoom is integrated into ten times more mobile apps than its nearest rival, Twin Prime. PacketZoom is helping companies across sectors including retail, games, and media improve the experience of the mobile app user, such as GOAT, Glu Mobile, and Wondermall.
PacketZoom speeds up mobile apps by removing performance roadblocks in WiFi and cellular networks. It's like a dedicated mobile express lane customized for each mobile app user.
PacketZoom improves user experience on mobile apps by eliminating performance roadblocks in the mobile last mile. We help mobile publishers and developers boost app performance worldwide by accelerating and improving reliability of content delivery. Get started today with a free PacketZoom account and start delighting your mobile app customers. Sign-up at www.packetzoom.com.
Founded in 2015 and based in Los Angeles, California, GOAT is the safest way to buy and sell sneakers through your mobile device. Whether you're looking to buy rare sneakers, discover new ones, or make money by listing sneakers you already own, GOAT is your destination. And with an authentication service, buyer protection guarantee and great customer service, it's the safest option in the industry.
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