Palladium Equity Partners Announces Investment In Todobebe, Inc.

    NEW YORK, March 6 /PRNewswire/ -- Palladium Equity Partners, LLC, a
 private equity firm based in New York, announced today that it has made an
 investment in Todobebe, Inc., a leading multimedia company focused on
 Hispanic parenting.
     Headquartered in Miami and known for its award-winning, proprietary
 content, Todobebe provides valuable information to families raising babies
 through television, radio, publications, digital media and grassroots
 events. The most recent addition to the company's properties include
 Todobebe parenting DVDs and children's music in Spanish, through a
 distribution partnership with NBC Universal Television Group.
     Since its inception in 1999, Todobebe's family of integrated media
 properties has grown into a trusted marketing channel for global
 advertisers who serve families raising children in the United States and
 Mexico. It has also begun licensing its content library and proprietary
 formats in both Colombia and Spain.
     "We are thrilled to be Todobebe's strategic financial partner. We have
 followed the Company throughout its development and recognize its strong
 market position and brand," said Gary D. Nusbaum, Managing Director of
 Palladium Equity Partners, LLC. "We are excited about the opportunity to
 invest in the already large and growing Hispanic parenting market, and look
 forward to working with Todobebe's management team, a talented group of
 women who bring diverse global experience as well as a unique understanding
 of the market."
     "Palladium Equity's dedication, commitment, and leadership as a
 Hispanic Market Fund, and the principals' history in the media, Internet
 and publishing space in the U.S. and internationally was an ideal match for
 us," said Gillian Sandler, CEO & Chairman of Todobebe, Inc. "We are excited
 to accelerate the expansion of our model while sticking to the highest
 level of quality and creativity expected by our partners, clients and
 family audiences alike."
     This is the fourth investment of Palladium Fund III, which closed in
 March 2006 with $520 million of committed capital.
     Palladium Equity Partners
     Palladium Equity Partners, LLC (www.palladiumequity.com), based in New
 York, is an investment firm focusing on companies in sectors including
 media, business and financial services, food, healthcare, manufacturing and
 retail. Palladium has a particular focus on companies well-positioned to
 capitalize on the fast-growing U.S. Hispanic market. The principals have
 invested more than $1 billion of equity in over 30 portfolio companies
 during the last two decades. Formed in 1997, Palladium currently has
 committed equity capital in excess of $750 million.
     Todobebe
     Todobebe, Inc. (www.todobebe.com), the family brand dedicated to
 families who are planning, expecting and raising babies, is a multimedia
 company that includes properties such as: Todobebe TV, the only network TV
 show on child rearing, airing weekly nationwide on the Telemundo Network in
 the U.S. and via Televisa Networks in Mexico; Todobebe.com, the leading
 Internet destination for Spanish-speaking families expecting and raising
 babies since 1999; Todobebe radio capsules syndicated via ABC Radio
 Networks and Todobebe radio shows distributed in South and Central America;
 The Todobebe Book, the parenting guide for babies 0-12 months published by
 Harper Collins-Rayo in English and Spanish; Todobebe Parenting Tips, airing
 hourly in over 550 Wal- Mart stores nationwide in the U.S. via the Premier
 Retail Network, and in hospitals nationwide in Mexico via the closed
 circuit Hospital TV network Canal Angeles.
     Contacts:
     Palladium Equity Partners
     David Lilly / Laura Walters
     Kekst & Company
     212-521-4800
 
     Todobebe
     Cynthia Nelson
     305-438-1414
 
 

SOURCE Palladium Equity Partners, LLC