Palladium Equity Partners Announces Investment In Todobebe, Inc.
NEW YORK, March 6 /PRNewswire/ -- Palladium Equity Partners, LLC, a private equity firm based in New York, announced today that it has made an investment in Todobebe, Inc., a leading multimedia company focused on Hispanic parenting. Headquartered in Miami and known for its award-winning, proprietary content, Todobebe provides valuable information to families raising babies through television, radio, publications, digital media and grassroots events. The most recent addition to the company's properties include Todobebe parenting DVDs and children's music in Spanish, through a distribution partnership with NBC Universal Television Group. Since its inception in 1999, Todobebe's family of integrated media properties has grown into a trusted marketing channel for global advertisers who serve families raising children in the United States and Mexico. It has also begun licensing its content library and proprietary formats in both Colombia and Spain. "We are thrilled to be Todobebe's strategic financial partner. We have followed the Company throughout its development and recognize its strong market position and brand," said Gary D. Nusbaum, Managing Director of Palladium Equity Partners, LLC. "We are excited about the opportunity to invest in the already large and growing Hispanic parenting market, and look forward to working with Todobebe's management team, a talented group of women who bring diverse global experience as well as a unique understanding of the market." "Palladium Equity's dedication, commitment, and leadership as a Hispanic Market Fund, and the principals' history in the media, Internet and publishing space in the U.S. and internationally was an ideal match for us," said Gillian Sandler, CEO & Chairman of Todobebe, Inc. "We are excited to accelerate the expansion of our model while sticking to the highest level of quality and creativity expected by our partners, clients and family audiences alike." This is the fourth investment of Palladium Fund III, which closed in March 2006 with $520 million of committed capital. Palladium Equity Partners Palladium Equity Partners, LLC (www.palladiumequity.com), based in New York, is an investment firm focusing on companies in sectors including media, business and financial services, food, healthcare, manufacturing and retail. Palladium has a particular focus on companies well-positioned to capitalize on the fast-growing U.S. Hispanic market. The principals have invested more than $1 billion of equity in over 30 portfolio companies during the last two decades. Formed in 1997, Palladium currently has committed equity capital in excess of $750 million. Todobebe Todobebe, Inc. (www.todobebe.com), the family brand dedicated to families who are planning, expecting and raising babies, is a multimedia company that includes properties such as: Todobebe TV, the only network TV show on child rearing, airing weekly nationwide on the Telemundo Network in the U.S. and via Televisa Networks in Mexico; Todobebe.com, the leading Internet destination for Spanish-speaking families expecting and raising babies since 1999; Todobebe radio capsules syndicated via ABC Radio Networks and Todobebe radio shows distributed in South and Central America; The Todobebe Book, the parenting guide for babies 0-12 months published by Harper Collins-Rayo in English and Spanish; Todobebe Parenting Tips, airing hourly in over 550 Wal- Mart stores nationwide in the U.S. via the Premier Retail Network, and in hospitals nationwide in Mexico via the closed circuit Hospital TV network Canal Angeles. Contacts: Palladium Equity Partners David Lilly / Laura Walters Kekst & Company 212-521-4800 Todobebe Cynthia Nelson 305-438-1414
SOURCE Palladium Equity Partners, LLC
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