NEW YORK, March 6 /PRNewswire/ -- Palladium Equity Partners, LLC, a
private equity firm based in New York, announced today that it has made an
investment in Todobebe, Inc., a leading multimedia company focused on
Headquartered in Miami and known for its award-winning, proprietary
content, Todobebe provides valuable information to families raising babies
through television, radio, publications, digital media and grassroots
events. The most recent addition to the company's properties include
Todobebe parenting DVDs and children's music in Spanish, through a
distribution partnership with NBC Universal Television Group.
Since its inception in 1999, Todobebe's family of integrated media
properties has grown into a trusted marketing channel for global
advertisers who serve families raising children in the United States and
Mexico. It has also begun licensing its content library and proprietary
formats in both Colombia and Spain.
"We are thrilled to be Todobebe's strategic financial partner. We have
followed the Company throughout its development and recognize its strong
market position and brand," said Gary D. Nusbaum, Managing Director of
Palladium Equity Partners, LLC. "We are excited about the opportunity to
invest in the already large and growing Hispanic parenting market, and look
forward to working with Todobebe's management team, a talented group of
women who bring diverse global experience as well as a unique understanding
of the market."
"Palladium Equity's dedication, commitment, and leadership as a
Hispanic Market Fund, and the principals' history in the media, Internet
and publishing space in the U.S. and internationally was an ideal match for
us," said Gillian Sandler, CEO & Chairman of Todobebe, Inc. "We are excited
to accelerate the expansion of our model while sticking to the highest
level of quality and creativity expected by our partners, clients and
family audiences alike."
This is the fourth investment of Palladium Fund III, which closed in
March 2006 with $520 million of committed capital.
Palladium Equity Partners
Palladium Equity Partners, LLC (www.palladiumequity.com), based in New
York, is an investment firm focusing on companies in sectors including
media, business and financial services, food, healthcare, manufacturing and
retail. Palladium has a particular focus on companies well-positioned to
capitalize on the fast-growing U.S. Hispanic market. The principals have
invested more than $1 billion of equity in over 30 portfolio companies
during the last two decades. Formed in 1997, Palladium currently has
committed equity capital in excess of $750 million.
Todobebe, Inc. (www.todobebe.com), the family brand dedicated to
families who are planning, expecting and raising babies, is a multimedia
company that includes properties such as: Todobebe TV, the only network TV
show on child rearing, airing weekly nationwide on the Telemundo Network in
the U.S. and via Televisa Networks in Mexico; Todobebe.com, the leading
Internet destination for Spanish-speaking families expecting and raising
babies since 1999; Todobebe radio capsules syndicated via ABC Radio
Networks and Todobebe radio shows distributed in South and Central America;
The Todobebe Book, the parenting guide for babies 0-12 months published by
Harper Collins-Rayo in English and Spanish; Todobebe Parenting Tips, airing
hourly in over 550 Wal- Mart stores nationwide in the U.S. via the Premier
Retail Network, and in hospitals nationwide in Mexico via the closed
circuit Hospital TV network Canal Angeles.
Palladium Equity Partners
David Lilly / Laura Walters
Kekst & Company
SOURCE Palladium Equity Partners, LLC