Pamela Anderson, M.A.C VIVA GLAM V Spokesperson, Travels to European Cities Urging the World to Get Tested on June 27 - National HIV Testing Day

Anderson Makes Donations to HIV/AIDS Organizations on Behalf of the M.A.C

AIDS Fund in Dublin, Greece and London

Jun 23, 2006, 01:00 ET from M.A.C Cosmetics

    NEW YORK, June 23 /PRNewswire/ -- Pamela Anderson is participating in a
 European tour of Dublin, Greece and London coinciding with National HIV
 Testing Day to urge people to do their part in the fight against HIV/AIDS
 by getting tested for HIV and purchasing a M.A.C VIVA GLAM lipstick whereby
 100% of the suggested retail price goes directly to the M.A.C AIDS Fund
 which supports people affected by HIV/AIDS. Tuesday, June 27th is declared
 National HIV Testing Day by the National Association of People with AIDS
 (NAPWA). This nationally recognized annual campaign promotes the importance
 of HIV testing and counselling.
     "It is personally important for me to encourage people to do their part
 in the fight against HIV/AIDS on National HIV Testing Day by getting tested
 and buying the VIVA GLAM lipstick. HIV/AIDS is preventable, detectable and
 treatable. Our greatest defense against the spread of HIV to our loved ones
 is to know our status and the only way to know is to GET TESTED! It's quick
 and easy and it can make a difference."
     -- Pam Anderson
     On Thursday, June 22nd, the global superstar arrived in Dublin to a red
 carpet reception at Brown Thomas (a major retailer department store in
 Ireland) where she presented a check for 20K EURO on behalf of the M.A.C
 AIDS Fund to Dublin AIDS charity, Open Heart House. Open Heart House is a
 member- led culturally diverse organisation which actively embraces and
 supports people living with HIV & AIDS. Pamela then visited the M.A.C
 counter at Brown Thomas, where customers who purchased a M.A.C VIVA GLAM
 lipstick were personally thanked for making a difference in the fight
 against HIV/AIDS by receiving a signed limited edition poster. She also
 encouraged customers to also do their part by getting tested for HIV.
     Pamela is currently en route to Athens, Greece where on Monday, June
 26th she will present a check for 30K EURO on behalf of the M.A.C AIDS Fund
 to Athens-based charity Centre for Life. She will then move to the M.A.C
 store in Athens to thank customers who are doing their part in the fight
 against AIDS by purchasing the VIVA GLAM Lipstick getting HIV tested. The
 Centre for Life is a non-profit, non-governmental organization, offering
 support and services that meet the needs of people living with HIV/AIDS.
 All the monies donated by the M.A.C AIDS Fund to Centre for Life were
 raised locally in Greece from the sale of the VIVA GLAM lipsticks.
     Finally, Pamela will end her European tour with a final stop in London,
 England where she will be escorted by John Demsey, M.A.C Global President
 and Chairman of the M.A.C AIDS Fund, to attend the 8th annual Elton John
 White Tie & Tiara Ball at his Windsor Estate Thursday June 29th. All funds
 generated at the ball benefit the Elton John AIDS Foundation.
     HIV/AIDS is preventable and 95% of people infected with the HIV virus
 worldwide don't know they have it. Recognizing this, Pamela Anderson
 advocates the importance of getting tested, getting results, and making
 informed healthcare decisions as her platform for the M.A.C VIVA GLAM V
 Campaign. The M.A.C AIDS Fund encourages everyone to make HIV testing a
 part of their regular healthcare routine and both Pamela and the M.A.C AIDS
 Fund fully support the National HIV Testing Day annual campaign, its
 message and importance.
     M.A.C VIVA GLAM products (Lipstick and Lipglass) are the primary
 funding sources for the M.A.C AIDS Fund, from which 100 percent of the
 sales benefit men, women and children affected by HIV/AIDS. To date the
 fund has raised over $67 million USD. In just 18 months with the campaign
 Pamela Anderson helped generate over $20 Million USD for the M.A.C AIDS
 Fund -- the most any spokesperson has raised for the fund in it's 12-year
     "The support of the M.A.C AIDS Fund is as far-reaching as the disease
 itself. As we enter the 25th year of HIV/AIDS, the commitment of M.A.C
 Cosmetics and the M.A.C AIDS Fund to those affected by this devastating
 disease remains unwavering. It's hard to believe that so many lives have
 been touched by the sale of a lipstick. Yet while we are thrilled with the
 fund's success, our efforts are not complete; the fund will exist until
 this horrible pandemic is cured."
     -- John Demsey, Global President M.A.C Cosmetics and Chairman M.A.C
 AIDS Fund
     About National HIV Testing Day and Getting Tested
     According to NAPWA, across the United States on National HIV Testing
 Day (NHTD), thousands of HIV counselling and testing sites, state and local
 health departments, and community-based HIV/AIDS service providers will
 participate in NHTD events, by holding health fairs, providing community
 and media outreach, hosting special testing-related events or operating
 extended hours. HIV tests are quick and easy, and at some clinics they are
 free or can be paid for on a sliding scale, based on income.
     Many places offer HIV testing including local health departments,
 private doctors' offices, hospitals, and sites specifically set up to
 provide HIV testing. It is important to get tested at a place that also
 provides counselling about HIV and AIDS. Counsellors can answer any
 questions that might arise, help understand the meaning of the test results
 and provide information about local AIDS-related resources. Many places now
 offer the Rapid HIV Antibody Test that can give results in 5-60 minutes
 with a simple fingerstick sample of blood. To find out more about getting
 tested call the National AIDS Hotline at 800.342.AIDS or visit
     About the M.A.C AIDS Fund
     The M.A.C AIDS Fund was established by M.A.C Cosmetics, Inc. in 1994 to
 support men, women and children affected by HIV/AIDS globally. Introducing
 its first VIVA GLAM lipstick that same year, M.A.C decided that 100% of the
 selling price of the VIVA GLAM lipsticks would go to fund the M.A.C AIDS
 Fund. With a total of five VIVA GLAM lipsticks and a lipglass now sold
 worldwide, M.A.C, its employees, its retail partners, and its customers
 together have provided over $67 million (US) for the M.A.C AIDS Fund. The
 M.A.C AIDS Fund is the heart and soul of the company with its employees
 giving their time, energy, and talent to help those affected by HIV/AIDS
     About M.A.C Cosmetics
     M.A.C (Make-up Art Cosmetics), the leading brand of professional
 cosmetics, was created in Toronto, Canada in 1985 and is now part of The
 Estee Lauder Companies, Inc. The company's popularity has grown through a
 tradition of word-of-mouth endorsement from makeup artists, models,
 photographers and journalists around the world. M.A.C is now sold in over
 57 countries worldwide. For a M.A.C location or information on our products
 and services visit, the recently redesigned
 site that makes the M.A.C online experience simpler, more informative, and
 faster for the user.

SOURCE M.A.C Cosmetics