Pamela Anderson, M.A.C VIVA GLAM V Spokesperson, Urges the World to Get Tested for HIV in a Radio Public Service Announcement Premiering June 27 - National HIV Testing Day

40 Million People are Infected with HIV/AIDS Worldwide and 95% of Those

Infected Don't Know It

Anderson States in the Public Service Announcement 'More People Tested Means

Less People Infected,' and 'Know Your Status to Help Stop the Spread of


Jun 23, 2005, 01:00 ET from M.A.C Cosmetics

    NEW YORK, June 23 /PRNewswire/ -- M.A.C AIDS Fund (MAF), the charitable
 arm of M.A.C Cosmetics, announces today the worldwide debut of a Radio Public
 Service Announcement (RPSA) featuring M.A.C VIVA GLAM V Spokesperson, Pamela
 Anderson, urging people to get tested for HIV/AIDS.  MAF will officially
 launch the RPSA on Monday, June 27th, declared as National HIV Testing Day, by
 the National Association of People with AIDS (NAPWA-US).  This nationally
 recognized annual campaign promotes the importance of HIV testing and
 counseling.  HIV/AIDS is preventable and 95% of people infected with the HIV
 virus worldwide don't know they have it.
     M.A.C VIVA GLAM superstar Pamela Anderson has adopted the importance of
 getting tested, getting results, and making informed healthcare decisions as
 her platform for the M.A.C VIVA GLAM V Campaign and advocates this in the
 RPSA.  Pamela Anderson and MAF encourage everyone to make HIV testing a part
 of their regular healthcare routine and fully support the National HIV Testing
 Day annual campaign, its message and importance.
     "It was personally important for me to participate in the National HIV
 Testing Day RPSA with M.A.C AIDS Fund since Getting Tested is my platform for
 the VIVA GLAM campaign.  HIV/AIDS is a preventable disease, but if you don't
 know your HIV status you can unknowingly pass it along to others.  Our
 greatest defense against the spread of HIV is to know our status and the only
 way to know is to GET TESTED!  A lot of people wonder how they can make a
 difference; getting tested and buying a M.A.C VIVA GLAM lipstick can really
 make a difference around the world.  So do your part and GET TESTED this
 Monday, National HIV Testing Day.  It's quick and easy and it can make a
 difference." -- Pam Anderson
     Many places offer HIV testing including local health departments, private
 doctors' offices, hospitals, and sites specifically set up to provide HIV
 testing.  It is important to get tested at a place that also provides
 counseling about HIV and AIDS.  Counselors can answer any questions that might
 arise, help understand the meaning of the test results and provide information
 about local AIDS-related resources.  Many places now offer the Rapid HIV
 Antibody Test that can give results in 5-60 minutes with a simple fingerstick
 sample of blood.
     According to NAPWA-US, across the country on National HIV Testing Day
 (NHTD), thousands of HIV counseling and testing sites, state and local health
 departments, and community-based HIV/AIDS service providers will participate
 in NHTD events, by holding health fairs, providing community and media
 outreach, hosting special testing-related events or operating extended hours.
 HIV tests are quick and easy, and at some clinics they are free or can be paid
 for on a sliding scale, based on income.
     In the three RPSA spots (:60, :30 and :15 seconds) Anderson explains that
 many things can happen in 60 seconds.  An estimated three million people
 worldwide die of AIDS every year which translates to six people dying of AIDS
 every 60 seconds.  Another thing that can happen in 60 seconds is taking an
 HIV test.  She concludes with the reminder that HIV/AIDS has no cure, but its
 spread can be prevented by getting tested.  She then refers listeners to the
 National AIDS Hotline 800-342-AIDS (2437) and the MAF Website for testing
 information.  The RPSA debuts in America in June and will air internationally
     M.A.C VIVA GLAM products (Lipstick and Lipglass) are the primary funding
 sources for the M.A.C AIDS Fund, from which 100 percent of the sales benefit
 men, women and children affected by HIV/AIDS. To date the fund has raised over
 $47 million USD.  In just one month after announcing Pamela Anderson as the
 newest face of VIVA GLAM, almost $1.4 million USD was generated for the M.A.C
 AIDS Fund.
     The M.A.C AIDS Fund
     The M.A.C AIDS Fund provides vital support to men, women and children
 living with HIV and AIDS.  Founded in 1994 by M.A.C Cosmetics, the fund has
 raised more than $47 million through the sales of the VIVA GLAM lipstick
 collection, Kids Helping Kids Cards and the M.A.C Deck of Cards.  The proceeds
 are distributed to organizations worldwide that provide direct care services
 and daily essentials to those afflicted with HIV/AIDS, and that offer HIV/AIDS
 education, awareness and prevention programs and support the elimination of
 prejudice and discrimination against HIV/AIDS-affected individuals.  100% of
 the selling price of VIVA GLAM goes to the M.A.C AIDS Fund and are directed to
 local and geographic regions where the need for HIV-related care and services
 are greatest.  For more information about the M.A.C AIDS Fund, log on to .
     M.A.C (Make-up Art Cosmetics)
     M.A.C, the leading brand of professional cosmetics, was created in
 Toronto, Canada in 1985 and is now part of The Estee Lauder Companies.  The
 company's popularity has grown through a tradition of word-of-mouth
 endorsement from makeup artists, models, photographers and journalists around
 the world.  M.A.C products are sold in more than 46 countries worldwide.  For
 a M.A.C location or information on our products and services, visit, the recently redesigned site that makes the M.A.C
 online experience simpler, more informational and faster for the user.
     Pamela Anderson Interview Q&A
     Q:  Tell us about what you are doing with the M.A.C VIVA GLAM Campaign and
 this Public Service Announcement for National HIV Testing Day.
     A:  I have been working with VIVA GLAM for a while now, the M.A.C AIDS
 Fund, I think its great and we've raised a lot of money with the selling of
 the lipstick.  This is part of the GET TESTED platform that I wanted to get
 involved in, National HIV Testing Day is coming up, the 27th, June 27th and I
 just want to support them as much as possible because there is no cure for
 AIDS the only thing we can do is prevent it by not passing it around and I
 think they only way to know is to GET TESTED.  In fact I was tested and found
 out I have Hepatitis C and I think the worst thing in the world for me would
 be to pass it onto somebody else, so I just think it's the only responsible
 choice is to know our health and be responsible for our own health and bodies
 and the people that we love and try to remove a little bit of the stigma
 associated with it.  AIDS is not just a gay man's disease, it's women and
 children and people that are dying form AIDS all over the place and I think
 that it's just really important to stop the spread of it since there is no
     Q:  Tell us about the M.A.C VIVA GLAM Lipstick.
     A:  M.A.C AIDS Fund is a worldwide organization, I can buy even one VIVA
 GLAM lipstick and it can medicate a woman in Africa for an entire month.  And
 they [The M.A.C AIDS Fund] support people living with the disease which I
 think is great, the money isn't necessarily going to research its going to
 caring for people and a better quality of life for people living with the
 disease and their children and childcare and the meals and services all the
 good services that they have for all these people that are living with the
 disease which I think is just as important for us.
     Q:  How involved are you with the M.A.C VIVA GLAM Campaign and National
 HIV Testing Day?
     A:  Well I've always found that with charity events and charity things a
 lot of people go to charity events to maybe get their pictures taken or I
 think a lot of times you don't even know what you are going for and this was
 something really close to my heart because of having Hepatitis C and feeling
 empowered by knowing my health status.  I thought more people should do this
 and so I feel connected to it.  And you know like with PETA that something
 that I have done my whole life and I just saw the awareness and I saw the
 change that I have been able to make and with Hepatitis C the American Liver
 Foundation said that four times that amount of people were getting tested
 since I came out and said I had Hepatitis C and you know I am hoping to make a
 difference with this as well.  And I think they're [M.A.C] clever.  M.A.C is
 terrific it's such a generous sincere company and John Demsey I talked to him
 and it was like you know I know where the money is going I know that they are
 making a difference and they are just great people to work with they are just
 very sincere.
     Q:  How did you feel when you told your test results for Hepatitis C were
     A:  Well you know I don't think its ever good news to hear that you are
 positive for Hepatitis C or AIDS, but there is life after, knowing your health
 status and its empowering and I think it's the only thing we can do I mean we
 don't want to pass it onto others since there is no cure um the only thing we
 can do is prevent it.  I think it's just a responsible thing and not to be
 afraid of it and to feel empowered by knowing your health status instead of
 being afraid and I just think it's a positive thing.
     Q:  What would you like to tell everyone on June 27th?
     A:  Get tested June 27th, its National HIV Testing Day, I am going to get
 tested again, it's been a year so me and my girlfriends are going to do it and
 um that's it it's easy as that.

SOURCE M.A.C Cosmetics