Panasonic Develops the 103-inch 1080p Plasma Display Panel Unveiled at 2006 International CES

    LAS VEGAS, Jan. 4 /PRNewswire/ -- Panasonic, the leading brand for which
 Matsushita Electric Industrial Co., Ltd. (NYSE:   MC) is best known, today
 announced it has developed a prototype of a 103-inch plasma display panel
 (PDP) with 1080p (progressive) HDTV resolution.  The prototype can deliver
 more than two million pixels (1,920 x 1,080) of performance.  Panasonic will
 show this super-large-size prototype at its booth at the 2006 International
 CES to be held in Las Vegas from January 5 to 8.
     In flat panel displays, plasma has technical advantages over other
 technologies, including LCD, when it comes to making larger size panels.
 Nevertheless, there are numerous technical challenges in making plasma panels
 that are larger than 100 inches measured diagonally while maintaining stable
 discharge and high picture quality across the entire surface of the panel.
     Panasonic has overcome these technical hurdles by developing a new rib*
 and phosphor for these super large panels.  The 103-inch 1080p plasma panel,
 equivalent to four 50-inch panels in size, features consistent and uniform
 discharge, delivering the same accurate images from the center to every corner
 of the screen and brightness as the current 50-inch HD model (TH-50PX500).
 The panel incorporates Panasonic's 1080p HD high-speed pixel drive.  The same
 high-speed pixel drive is used in the TH-65PX500 65-inch 1080p Plasma TV,
 which has been well received in Japan since its introduction last November,
 and the 50-inch 1080p Plasma unveiled at CEATEC JAPAN 2005 in October 2005.
     Mr. Hiroyuki Nagano, Director, PDP Device Business Unit of Panasonic AVC
 Networks Company, said, "Demand for large-screen and high picture quality TVs
 is expected to further increase as digital HD broadcasting service continues
 to expand throughout the world.  Also penetration of HD contents as well as
 Blu-ray Disc recorders and players will drive demand. Since Plasma is a
 self-illuminating device, it offers superior characteristics on several
 measures including dynamic contrast, true-to-life color reproduction, quick
 response time for sports and programs with fast-moving images and a wider
 viewing angle, an important factor for large screen display.  These features
 make the Plasma panel an ideal device for a large screen TV, and, as a result,
 global demand for Plasma TV is growing rapidly."
     "Until now, the market for 100-plus-inch screens was dominated by front
 projection TVs.  Panasonic now realizes another option in this sector.  Our
 103-inch 1080p PDP promises high quality images with high brightness, dynamic
 contrast, high resolution and excellent color reproduction that projection
 displays cannot match.  We believe it will create strong demand as a
 multipurpose display for business, educational and medical applications as
 well as home theater use," said Mr. Nagano.
     Committed to providing customers with a better visual experience based on
 its Ideas for Life brand statement, Panasonic continues to accelerate
 innovation of its unique panel, drive and process technologies for higher
 quality large-screen plasma displays.
 
     Panasonic owns 21 Japanese and five overseas patents on the product
 including current applications.
 
     * A "rib" divides each gas cell and prevents interference between adjacent
 cells to produce clear images.
 
     About Panasonic
     Best known by its Panasonic brand name, Matsushita Electric Industrial
 Co., Ltd. is a worldwide leader in the development and manufacture of
 electronic products for a wide range of consumer, business, and industrial
 needs. Based in Osaka, Japan, the company recorded consolidated net sales of
 US$81.44 billion for the year ended March 31, 2005. The company's shares are
 listed on the Tokyo, Osaka, Nagoya, New York (NYSE:   MC), Euronext Amsterdam
 and Frankfurt stock exchanges. For more information on the company and the
 Panasonic brand, visit the company's website at
 http://panasonic.co.jp/global/index.html.
 
     Key specifications:
     Size (aspect ratio):      103 inches (16:9)
     Number of Pixels:         2.07 million (1,920 horizontal x 1,080 vertical)
     Pixel Pitch:              1.182 x 1.182 mm
     Effective Viewing Area:   Width: 2,269.4 mm  Height: 1,276.6 mm
                               Diagonal: 2,603.8 mm
     Contrast Ratio:           3000:1
 
 
     Editorial Contacts:
     Jeff Samuels                 Akira Kadota, International PR
     Panasonic                    Tel: +81-3-3578-1237 / Fax: +81-3-3436-6766
     201-392-4571                 Panasonic News Bureau
     samuelsj@us.panasonic.com    Tel: +81-3-3542-6205 / Fax: +81-3-3542-9018
 
 

SOURCE Panasonic

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