Panasonic Introduces Compact Toothbrush Series The EW-DS90 Offers a Compact Design, Perfect for Brushing On-the-Go

SECAUCUS, N.J., Nov. 9, 2012 /PRNewswire/ -- Panasonic today announced the EW-DS90 series of battery-operated Compact Toothbrushes.  An extension to the already popular line of recently launched compact beauty products, which includes a Precision Body Shaver, Precision Facial Hair Trimmer and Heated Eyelash Curler, the Panasonic Compact Toothbrush offers users a compact design that goes anywhere, to easily complement the lifestyle of on-the-go women. 

"Panasonic is focused on bringing women beauty products to complement and enhance their lifestyle," said Natalia Salazar, Product Manager, Personal Care, Panasonic Consumer Marketing Company of North America.  "As an extension to the company's new Compact Beauty series, the Panasonic Compact Toothbrushes aim to provide women with a smart product that will help promote good dental hygiene anytime, anywhere." 

The Panasonic EW-DS90's compact head design offers three types of bristles for the ultimate clean.  Triple-edged bristles easily clean areas between the teeth, flat bristles gently polish the surface of teeth and extra-fine bristles gently clean hear-to-reach areas between teeth and gums. 

The new Panasonic EW-DS90 Compact Toothbrush easily fits into a woman's purse, makeup bag or even pocket, allowing it to be carried anywhere to provide a precise clean that will leave a user's mouth feeling fresh anytime of the day.  A convenient cap covers the on/off switch so a user doesn't have to worry about the toothbrush accidentally turning on and draining its battery. 

The Panasonic EW-DS90 Compact Toothbrushes series is now available in black (EW-DS90-K), pink (EW-DS90-P) and silver (EW-DS90-S) for an SRP of $39.99.  For additional product information please visit www.panasonic.com/beauty.

About Panasonic Consumer Marketing Company of North America
Based in Secaucus, N.J., Panasonic Consumer Marketing Company of North America, a Division of Panasonic Corporation of North America, the principal North American Subsidiary of Panasonic Corporation (NYSE: PC) and the hub of Panasonic's U.S. marketing, sales, service and R&D operations, offers a wide-range of consumer solutions in the U.S. and Canada.  The Company's portfolio of innovative consumer products ranges from VIERA Full HD 3D Televisions, Blu-ray players, LUMIX Digital Cameras, Camcorders, Home Audio, Cordless Phones, Home Appliances, Wellness and Personal Care products and more. 

Panasonic is pledged to practice prudent, sustainable use of the earth's natural resources and protect our environment through the company's Eco Ideas programs. In the 2012 Interbrand Annual Best Global Green Brands ranking, the Panasonic brand jumped four spots to number six: http://www.interbrand.com/en/best-global-brands/Best-Global-Green-Brands/2012-Report.aspx.  Follow Panasonic on Twitter @panasonicdirect, and additional company information for media is available at www.panasonic.com/pressroom.

SOURCE Panasonic



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