Panasonic Introduces New 3CCD High Definition AVCHD Camcorders New Pricing Announced at New York Event



    NEW YORK, March 29 /PRNewswire/ -- Panasonic recently announced two
 all- new High Definition video camcorders designed to keep pace with the
 continued evolution in video toward larger TV screens and higher definition
 video content. The new HDC-SD1 and HDC-DX1 record beautiful, detailed High
 Definition video images and clear, high-quality sound that make for
 exceptional viewing on today's most advanced home theater systems.
     The HDC-SD1 records onto high capacity, solid-state SDHC Memory Cards.
 This tough, compact model debuts as the world's smallest and lightest 3CCD
 High Definition video camcorder(1). Because there are no moving parts in
 the recording section, the HDC-SD1 is also exceptionally resistant to
 impact. The user can count on reliable, virtually error-free recording.
     The HDC-DX1 records onto convenient DVD discs. There is never a need to
 rewind or fast-forward, so users can play back a scene immediately after
 recording. The video image and sound data are recorded directly onto the
 disc for easy storage.
     Both models use the high-resolution AVCHD format and feature the kind
 of 3CCD video recording system used in many professional broadcast cameras.
 The HDC-SD1 provides about 1 hour of High Definition recording on a 4GB
 SDHC Memory Card and the HDC-DX1 provides about 40 minutes of High
 Definition recording on a dual-layer DVD-R disc.
     "We're excited to introduce Panasonic's first consumer High Definition
 video camcorders," said Rudy Vitti, national marketing manager, Panasonic
 Consumer Electronics Company. "We've implemented our black box
 technologies, such as our 3CCD camera system and Optical Image
 Stabilization to deliver the best image quality to consumers. These two
 camcorders offer quality and accessibility, with the scalability of SD
 memory with the HDC-SD1 or the convenience of recording to DVD discs with
 the HDC-DX1."
     Panasonic, which has devoted extensive research and development to
 improving the image and sound quality of home-use video cameras, believes
 that the 3CCD camera system is essential to creating High Definition video
 cameras with the level of image quality demanded by consumers today. In a
 3CCD camera system, the light received through the lens is split into its
 three primary color components (red, green and blue), and the signal from
 each is processed by one of the three CCDs (charge-coupled devices or
 chips). Compared with conventional 1CCD camera systems, Panasonic's 3CCD
 system provides more vivid, true-to-life colors, greater detail and richer
 gradation.
     These two new models also incorporate Panasonic revolutionary Optical
 Image Stabilizer (O.I.S.) that minimizes the effect of the slightest shake
 of the hands, resulting in crisp, clear images that are beautiful on a
 large screen. Because this system is optical and not digital, there is no
 loss of quality and images are captured in all of their original beauty.
 O.I.S. is truly necessary in the age of large-screen, high-resolution TVs,
 when every image imperfection is easily visible.
     The HDC-SD1 and HDC-DX1 feature the world's first 5.1-channel surround
 sound system with 5 microphones(2). When recordings made with these models
 are played on a 5.1-channel home theater system, viewers are surrounded by
 a clear, detailed sound that makes them feel as if they are right in the
 middle of the action. A Zoom Mic function links the microphone's action to
 the camera's action. When zooming in on a subject in the distance, for
 example, the microphones also zoom in and record the sounds specific to
 that subject. When recordings made with the HDC-SD1 and HDC-DX1 are viewed
 on a large- screen, high-resolution TV with 5.1-channel surround sound, the
 result is the kind of detailed, vibrant images and acoustic performance
 that make High Definition a truly revolutionary technology.
     The Leica Dicomar lens featured in the HDC-SD1 and HDC-DX1 has 13 lens
 elements in 10 groups, with 21 multi-coated surfaces, and uses
 low-dispersion optical glass to reduce chromatic aberration(3). This
 advanced lens also minimizes harmful reflections, so images are crisp,
 clear and free of flare and ghosting.
     With the HDC-SD1 and HDC-DX1, Panasonic has set new image and sound
 quality standards for today's video cameras, while giving home users a tool
 for making their own High Definition recordings.
     Both high definition camcorders will be available in March, with an SRP
 of $1,299.95.
     (1) As of Dec. 6, 2006
     (2) For Video Camera, as of Dec. 6, 2006.
     (3) Leica is a registered trademark of Leica Microsystems IR GmbH, and
         Dicomar is a registered trademark of Leica Camera AG.
 
     About Panasonic Consumer Electronics Company
     Based in Secaucus, N.J., Panasonic Consumer Electronics Company is a
 division of Panasonic Corporation of North America, the principal North
 American subsidiary of Matsushita Electric Industrial Co. Ltd. (NYSE:   MC)
 and the hub of Panasonic's U.S. marketing, sales, service and R&D
 operations. Information about Panasonic and its products is available at
 www.panasonic.com. Additional company information for journalists is
 available at www.panasonic.com/pressroom.
                             HDC-SD1 Specifications
 
     Power source                        DC 7.2 / 9.3 V
 
     Power Consumption                   8.0 W
 
     Signal system                       1080 lines, 60 fields
 
     Weight (w/o Battery)                430g
 
     Dimensions (W x H x D)              74 x 69 x 142 mm
 
     Image Sensor                        1/4-inch 3CCD image sensor
                                         Total pixels approx. 560 K x 3
                                         Effective pixels Motion Picture:
                                         approx. 520 K x 3(16:9)
                                         Still Picture: 520 x 3 (16:9)
 
     Lens                                Auto iris, 12X power zoom
                                         F 1.8 to 2.8(f = 3.0 to 30.0mm)
                                         35mm equivalent
                                         Motion picture: 38.5 to 462 mm (16:9)
                                         Still picture: 38.5 to 462mm (16:9)
 
     Filter diameter                     43 mm
 
     Zoom                                12X optical zoom, 30/120X digital zoom
 
     Monitor                             3'' wide LCD monitor
                                         (approx. 250K pixels)
 
     Microphone                          Stereo 5ECM, 5.1-ch Surround Sound,
                                         Zoom Microphone, Wind Noise Reduction
 
     Speaker                             Dynamic type
 
     White balance adjustment            Auto / White Set / Indoor / Outdoor
                                         (with IR sensor)
 
     Standard illumination               1,400 lx
 
     Minimum required illumination       6 lx (2 lx in Color Nigh View mode)
 
     High-speed shutter                  1/60 - 1/8000 (Motion Picture),
                                         1/60- 1/8000 (Still Picture)
 
     Recording media                     SD Memory Card, SDHC Memory Card
 
     USB                                 Card reader / writer function
                                         (No copyright protection support)
                                         High-Speed USB (USB2.0) (miniB)
                                         Pict Bridge-compliant
 
     Flash                               Available flash range:
                                         approx. 1m to 2.5m
 
     Standard accessories                AC Adaptor, Battery Pack, IR Remote
                                         Controller, USB Cable, D component
                                         Cable, AV / S-Cable (Multi-cable),
                                         SDHC Memory Card (4GB), CD-ROM (HD
                                         Writer Ver1.0E for SD1)
 
     Motion pictures
     Compression                         MPEG4-AVC / H.264
                                         (AVCHD standard compliant)
 
     Transfer rate                       HF: Approx. 13 Mbps (CBR)
                                         HN: Approx. 9 Mbps (VBR)
                                         HE: Approx. 6 Mbps (VBR)
 
     Audio compression                   Dolby Digital (Dolby AC3),
                                         5.1ch or 2ch
 
     Still pictures
     Compression                         JPEG (DCF/Exit2.2 compliant)
     Picture size                        1920 x 1080 / 2.1MEGA (16:9)
 
 
                             HDC-DX1 Specifications
 
     Power source                        DC 7.2 / 7.3V
 
     Power Consumption                   11.4W (EVF)/ 8.3W (LCD)
                                         (HN mode using for RAM disc)
 
     Signal system                       1080 lines, 60 fields
 
     Weight (w/o Battery)                680g
 
     Dimensions (W x H x D)              92 x 91 x 174(163 without Battery) mm
 
     Image Sensor                        1/4-inch 3CCD image sensor
                                         Total pixels approx. 560 K x 3
                                         Effective pixels
                                         Motion Picture: approx. 520 K x
                                         3(16:9)
                                         Still Picture: 520 x 3 (16:9)
 
     Lens                                Auto iris, 12X power zoom
                                         F 1.8 to 2.8 (f = 3.0 to 30.0mm)
                                         35mm equivalent
                                         Motion picture: 38.5 to 462 mm (16:9)
                                         Still picture: 38.5 to 462mm (16:9)
 
     Filter diameter                     43 mm
 
     Zoom                                12X optical zoom, 30/120X digital zoom
 
     Monitor                             3'' wide LCD monitor
                                         (approx. 250K pixels)
 
     Microphone                          Stereo 5ECM, 5.1-ch Surround Sound,
                                         Zoom Microphone, Wind Noise Reduction
 
     Speaker                             Dynamic type
 
     White balance adjustment            Auto / White Set / Indoor / Outdoor
                                         (with IR sensor)
 
     Standard illumination               1,400 lx
 
     Minimum required illumination       6 lx (2 lx in Color Nigh View mode)
 
     High-speed shutter                  1/60 - 1/8000 (Motion Picture),
                                         1/60- 1/8000 (Still Picture)
 
     Recording media                     8cm DVD-RAM Ver2.1 / DVD-R for General
                                         Ver2.0 / DVD-RW Ver1.1 2x-speed
                                         (2x /1x) / DVD-R for DL Ver3.0 /
                                         SD/SDHC Memory Card
 
     USB                                 Card reader / writer function (No
                                         copyright protection support)
                                         High-Speed USB (USB2.0) (miniB)
                                         Pict Bridge-compliant
 
     Flash                               Available flash range:
                                         approx. 1m to 2.5m
 
     Standard accessories                AC Adaptor, Battery Pack, IR Remote
                                         Controller, USB Cable, D component
                                         Cable, AV / S-Cable (Multi-cable)
 
     Motion pictures
     Compression                         MPEG4-AVC / H.264
                                         (AVCHD standard compliant)
 
     Transfer rate                       HF: Approx. 13 Mbps (CBR)
                                         HN: Approx. 9 Mbps (VBR)
                                         HE: Approx. 6 Mbps (VBR)
 
     Audio compression                   Dolby Digital (Dolby AC3),
                                         5.1ch or 2ch
 
     Still pictures
     Compression                         JPEG (DCF/Exit2.2 compliant)
     Picture size                        1920 x 1080 / 2.1 MEGA (16:9)
 
 

SOURCE Panasonic Consumer Electronics Company

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