Panasonic Launches Strada Hard Drive Based Audio/Video Navigation System

May 08, 2007, 01:00 ET from Panasonic

    SECAUCUS, N.J., May 8 /PRNewswire/ -- Panasonic today announced the
 availability of its first mobile navigation system for the U.S. market and
 launched a multi-faceted promotional campaign to bolster recognition for
 the newly introduced Strada product line. With its slogan "You've Arrived,"
 Panasonic proclaims its new Strada CN-NVD905U Double-Din HDD navigation
 system with DVD/receiver and touch panel LCD as the smart and sophisticated
 way to take drivers where they need to go.
     The Strada campaign coincides with this month's product debut in retail
 locations across the country," said Rob Lopez, national marketing manager
 for Panasonic's Mobile Electronics Division. "With its incredible
 performance, Strada is a best-seller in Japan, and we intend to really put
 it on the map and establish Panasonic as a leader in the U.S. mobile
 navigation market."
     The campaign targets business travelers, professionals and early
 adopters with full-page in-flight magazine ads personifying the Strada
 system as "your concierge on the road." The ads highlight the product's
 ease of use and high performance, as well as the advantages of its built-in
 30 GB1 Hard Disc Drive for extra large storage capacity and a processing
 speed faster than that of a DVD.
     To further reach business travelers during their time spent at
 airports, promotional signage is prominently displayed in major airports,
 including Newark, La Guardia, Chicago O'Hare, Seattle/Tacoma and Los
 Angeles area airports.
     In addition to in-flight and trade publication advertising, Panasonic
 has created an on-line advertising campaign which hot links consumers
 searching for the latest technology to this comprehensive Strada web page:
     The Strada CN-NVD905U is the ultimate travel companion, providing quick
 and easy access to maps and 12 million searchable Points of Interest, such
 as gas stations, airports, hotels, restaurants, hospitals, ATMs and
 historic landmarks. Its integrated 7-inch (diagonal) touch panel LCD screen
 features an easy-to-use Graphic User Interface (GUI) and offers a
 customized destination menu. The pre-loaded NAVTEQ(R) mapping software
 provides map data for the United States, Canada and Puerto Rico, plus
 detailed maps of 86 U.S. cities. Users can easily upgrade their software
 using future DVD map database updates. There's even a voice guidance
 feature, which can be activated in three languages: English, Spanish and
     Yet another benefit of this cutting edge navigation receiver is its
 option to display real time traffic information from Sirius* Traffic. For
 details, consumers may visit: Icons can automatically show
 traffic flow or tie-ups on the screen, allowing the driver to take an
 alternate route. This feature is available by connecting the Panasonic
 CN-NVD905U to an optional Sirius tuner and requires a Sirius antenna and
 subscription to Sirius Traffic.
     Along with being an outstanding navigation system, the Strada
 CN-NVD905U is a high performance entertainment system. The system can
 simultaneously provide navigation and play a variety of digital media
 options through the car speakers, including Sirius and XM** Satellite Radio
 broadcasts (with purchase of optional tuner, antenna and subscription
 service). It even has iPod*** Video connectivity for rear seat and front
 passenger video entertainment. The built-in DVD slot provides playback of
 DVD-videos and home recorded DVD-R/RW discs as well as audio CDs in MP3 or
 WMA formats. Rich surround sound is provided with integrated SRS Circle
 Surround Automotive technology.
     The Strada CN-NVD905U also offers important safety and convenience
 features, such as Bluetooth**** capability for hands-free cell phone
 conversation and the option to connect the system to Panasonic's universal
 rear view camera, model CY-RC50KU. It can be set up to switch on
 automatically when shifting into reverse. Consumers can easily find out
 which Panasonic components are right for their cars by accessing the
 vehicle fit guide on Panasonic's mobile audio site.
     The Panasonic Strada CN-NVD905U Double-Din HDD navigation DVD receiver
 will be available this month with an SRP of $1799.95. For more information
 on Strada go to:
 Con tent05042007104801893.
     About Panasonic Consumer Electronics Company
     Based in Secaucus, N.J., Panasonic Consumer Electronics Company is a
 division of Panasonic Corporation of North America, the principal North
 American subsidiary of Matsushita Electric Industrial Co. Ltd. (NYSE:   MC)
 and the hub of Panasonic's U.S. marketing, sales, service and R&D
 operations. Information about Panasonic and its products is available at Additional company information for journalists is
 available at
     Specifications are subject to change without notice.
     11GB = one billion bytes. Usable capacity will be less.
     * Sirius and the Sirius dog logo are registered trademarks of Sirius
 Satellite Radio Inc.
     ** XM is a registered trademark of XM Satellite Radio Inc.
     *** iPod is a trademark of Apple Computer, Inc., registered in the U.S.
 and other countries.
     **** The Bluetooth word and logo are owned by Bluetooth SID, Inc, and
 any use of such marks by Matsushita Electric Industrial Co, Ltd is under

SOURCE Panasonic