SECAUCUS, N.J., May 8 /PRNewswire/ -- Panasonic today announced the
availability of its first mobile navigation system for the U.S. market and
launched a multi-faceted promotional campaign to bolster recognition for
the newly introduced Strada product line. With its slogan "You've Arrived,"
Panasonic proclaims its new Strada CN-NVD905U Double-Din HDD navigation
system with DVD/receiver and touch panel LCD as the smart and sophisticated
way to take drivers where they need to go.
The Strada campaign coincides with this month's product debut in retail
locations across the country," said Rob Lopez, national marketing manager
for Panasonic's Mobile Electronics Division. "With its incredible
performance, Strada is a best-seller in Japan, and we intend to really put
it on the map and establish Panasonic as a leader in the U.S. mobile
The campaign targets business travelers, professionals and early
adopters with full-page in-flight magazine ads personifying the Strada
system as "your concierge on the road." The ads highlight the product's
ease of use and high performance, as well as the advantages of its built-in
30 GB1 Hard Disc Drive for extra large storage capacity and a processing
speed faster than that of a DVD.
To further reach business travelers during their time spent at
airports, promotional signage is prominently displayed in major airports,
including Newark, La Guardia, Chicago O'Hare, Seattle/Tacoma and Los
Angeles area airports.
In addition to in-flight and trade publication advertising, Panasonic
has created an on-line advertising campaign which hot links consumers
searching for the latest technology to this comprehensive Strada web page:
The Strada CN-NVD905U is the ultimate travel companion, providing quick
and easy access to maps and 12 million searchable Points of Interest, such
as gas stations, airports, hotels, restaurants, hospitals, ATMs and
historic landmarks. Its integrated 7-inch (diagonal) touch panel LCD screen
features an easy-to-use Graphic User Interface (GUI) and offers a
customized destination menu. The pre-loaded NAVTEQ(R) mapping software
provides map data for the United States, Canada and Puerto Rico, plus
detailed maps of 86 U.S. cities. Users can easily upgrade their software
using future DVD map database updates. There's even a voice guidance
feature, which can be activated in three languages: English, Spanish and
Yet another benefit of this cutting edge navigation receiver is its
option to display real time traffic information from Sirius* Traffic. For
details, consumers may visit: www.sirius.com. Icons can automatically show
traffic flow or tie-ups on the screen, allowing the driver to take an
alternate route. This feature is available by connecting the Panasonic
CN-NVD905U to an optional Sirius tuner and requires a Sirius antenna and
subscription to Sirius Traffic.
Along with being an outstanding navigation system, the Strada
CN-NVD905U is a high performance entertainment system. The system can
simultaneously provide navigation and play a variety of digital media
options through the car speakers, including Sirius and XM** Satellite Radio
broadcasts (with purchase of optional tuner, antenna and subscription
service). It even has iPod*** Video connectivity for rear seat and front
passenger video entertainment. The built-in DVD slot provides playback of
DVD-videos and home recorded DVD-R/RW discs as well as audio CDs in MP3 or
WMA formats. Rich surround sound is provided with integrated SRS Circle
Surround Automotive technology.
The Strada CN-NVD905U also offers important safety and convenience
features, such as Bluetooth**** capability for hands-free cell phone
conversation and the option to connect the system to Panasonic's universal
rear view camera, model CY-RC50KU. It can be set up to switch on
automatically when shifting into reverse. Consumers can easily find out
which Panasonic components are right for their cars by accessing the
vehicle fit guide on Panasonic's mobile audio site.
The Panasonic Strada CN-NVD905U Double-Din HDD navigation DVD receiver
will be available this month with an SRP of $1799.95. For more information
on Strada go to:
About Panasonic Consumer Electronics Company
Based in Secaucus, N.J., Panasonic Consumer Electronics Company is a
division of Panasonic Corporation of North America, the principal North
American subsidiary of Matsushita Electric Industrial Co. Ltd. (NYSE: MC)
and the hub of Panasonic's U.S. marketing, sales, service and R&D
operations. Information about Panasonic and its products is available at
www.panasonic.com. Additional company information for journalists is
available at www.panasonic.com/pressroom.
Specifications are subject to change without notice.
11GB = one billion bytes. Usable capacity will be less.
* Sirius and the Sirius dog logo are registered trademarks of Sirius
Satellite Radio Inc.
** XM is a registered trademark of XM Satellite Radio Inc.
*** iPod is a trademark of Apple Computer, Inc., registered in the U.S.
and other countries.
**** The Bluetooth word and logo are owned by Bluetooth SID, Inc, and
any use of such marks by Matsushita Electric Industrial Co, Ltd is under