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New Line, New Look, Increased Production and Concierge Service Reinforce

Panasonic Industry Leadership and Commitment to Plasma Excellence

    NEW YORK, March 29 /PRNewswire/ -- Panasonic, the leader in high
 definition and Plasma TV, recently announced its full line of Plasma HDTVs
 for 2007, including a 42-inch, a 50-inch and 58-inch 1080p high definition
 model, which join Panasonic's current 65-inch and the world's largest
 Plasma, the 103-inch, to provide a wide choice of Plasma televisions in the
 1080p resolution arena. The full line brings ten new Plasmas to consumers
 for 2007, and further demonstrates Panasonic's industry leadership and
 cutting edge technology in big screen Plasma entertainment.
     "With our 2007 HD plasma line, we've maintained and continued to
 improve upon the same expertise that resulted in numerous best of awards
 last year," said Dennis Eppel Vice President, Panasonic Display Products
 Company. "And we have every intention of maintaining the market share lead
 that we've held for virtually the last two years. With additional
 manufacturing capacity, we expect to address a planned 11.5 million-unit
 production schedule for 2008. Continuing our philosophy of listening to our
 customers we've expanded our line of 1080p Plasmas, and, enhanced our
 cosmetics -- our 2007 line of plasmas feature a beautiful gloss black
 finish.
     "At Panasonic we don't rest on our laurels and are always looking for
 ways to make the HDTV transition easier for the consumer as well as
 providing new features that are geared towards improving the user's
 entertainment experience. With that in mind, we're very excited about our
 relationship with Gallery Player, one that allows those with 2007 Panasonic
 flat panel TVs to enjoy art masterpieces from renowned Museum collections
 on their screens in their homes. It's quite simple -- the art is stored on
 an SD card, which is inserted into the SD card slot on our HDTVs and you
 have masterpieces on your flat panel. And I would like to add that the
 Gallery Player contents are encrypted and can only be seen on Panasonic
 flat panels."
     Year after year, Panasonic has brought new picture-improving
 technologies to flat panels, and 2007 continues that trend. Today, the
 sports and high- definition movies that are driving the demand for
 high-definition viewing more than ever demand blacker blacks, faster
 response time (no motion artifacts) and the billions of colors that
 Panasonic Plasma screens deliver. In fact, not only do film viewers
 appreciate the vivid array of colors in Panasonic Plasmas, but filmmakers
 do as well.
     "Perhaps because of my background as a graphic designer I'm drawn to
 rich and beautiful colors," said Ridley Scott, award winning director of
 movies including "Alien" and "Gladiator." He added, "As a filmmaker, deep
 blacks are essential and in my experience no technology captures those
 attributes as well as Plasma. Watching one of my recent films, 'Kingdom of
 Heaven' on a 65-inch Panasonic Plasma was breathtaking."
     In 2007 Panasonic will provide the consumer with four distinct plasma
 lines from which to choose. There are two specific model categories under
 the 1080p umbrella. The TH-58PZ700U, TH-50PZ700U and the TH-42PZ700 --
 combined with the hold-over current 65-inch and 103-inch Plasmas, offer an
 incredible resolution of 1920 x 1080p.
     Completing its deep line of 1080p resolution televisions, Panasonic
 will later this year introduce two models in the premium PZ750U series, the
 TH- 50PZ750U and theTH-58PZ750U. The 750 series is distinguished by the
 inclusion of a Studio Reference Mode, which provides the consumer with the
 exact color reproduction as seen on the reference monitors used in film
 editing studios, resulting in the exact colors and expression intended by
 the film makers. In addition, the Pro Setting Mode allows the consumer to
 professionally calibrate the set, plus there are three HDMI connections and
 a unique black chrome ornament cosmetic.
     The full line, both 720p and 1080p, offers an improved EZ-Sync(TM)
 remote to link Panasonic consumer home entertainment and video products to
 allow seamless control of the entire system by using only one remote.
 Finally all new models for 2007 have a SD Memory Card slot with Photo
 Viewer that transforms consumer model Panasonic Plasma TVs into digital
 photo galleries. By utilizing high definition images available from
 GalleryPlayer that are embedded on the SD cards, the consumer has access to
 thousands of images ranging from art masterpieces to dazzling photographs.
 GalleryPlayer's content partners include National Geographic, MoMA, The
 Metropolitan Museum of Art, The New York Times and Time-Life.
     To emphasize its commitment to excellence in both technology and customer
 service, Panasonic recently introduced its unique Plasma Concierge(R) program.
 The program is designed to ease pre- and post-purchase anxieties for
 consumers, and fully complement the performance and entertainment experience
 of their high-tech investment.  "Panasonic is intensely focused on its
 commitment to excellence in customer service," said Eppel. "The Panasonic
 Plasma Concierge program further distinguishes and differentiates Panasonic
 from its competitors by providing what we call 'peace-of-mind' services that,
 as we have learned through research, consumers are asking for and will
 appreciate.   We feel our customers are entitled to this unique and special
 treatment."
 
     Model                     Features                 Availability      SRP*
 
     TH-58PZ750U     Limited Distribution: 1920x1080p
                     resolution, Built-in NTSC/ATSC/QAM
                     tuners, H.264 (movie playback) on
                     SD, Studio Reference Mode, Pro
                     Setting Mode, 3 HDMI inputs,
                     EZ-Sync, Anti-Reflective (AR)
                     Coating, Gallery Player                June 2007  $5499.95
 
     TH-50PZ750U     Limited Distribution: 1920x1080p
                     resolution, Built-in NTSC/ATSC/QAM
                     tuners, H.264 (movie playback) on
                     SD, Studio Reference Mode, Pro
                     Setting Mode, 3 HDMI inputs EZ-Sync,
                     Anti-Reflective (AR) Coating,
                     Gallery Player                         June 2007  $3999.95
 
     TH-58PZ700U     1920x1080p resolution, Built-in
                     NTSC/ATSC/QAM tuners, SD Memory
                     Card slot, 2 HDMI inputs EZ-Sync,
                     Anti-Reflective (AR) Coating,
                     Gallery Player                        April 2007  $4799.95
 
     TH-50PZ700U     1920x1080p resolution, Built-in
                     NTSC/ATSC/QAM tuners, SD Memory
                     Card slot, HDMI inputs EZ-Sync,
                     New Cosmetic, Anti-Reflective (AR)
                     Coating, Gallery Player               April 2007  $3499.95
 
     TH-42PZ700      1920x1080p resolution, Built-in
                     NTSC/ATSC/QAM tuners, SD Memory
                     Card slot, HDMI inputs EZ-Sync,
                     New Cosmetic, Anti-Reflective (AR)
                     Coating, Gallery Player                June 2007  $2499.95
 
     TH-50PX77U      1366 x 768 resolution, side firing
                     speakers, SD Memory Card slot,
                     2 HDMI inputs, EZ-Sync, Anti-Glare
                     coating, Gallery Player               April 2007  $2799.95
 
     TH-42PZ700      1366 x 768 resolution, side firing
                     speakers, SD Memory Card slot, 2
                     HDMI inputs, EZ-Sync, Anti-Glare
                     coating, Gallery Player                June 2007  $2499.95
 
     TH-42PX77U      1024 x 768 resolution, side firing
                     speakers, SD Memory Card slot, 2
                     HDMI inputs EZ-Sync, Anti-Glare
                     coating, Gallery Player               April 2007  $1799.95
 
     TH-50PX75U      1366 x 768 resolution, SD Memory
                     Card slot, 2 HDMI inputs EZ-Sync,
                     Gallery Player                        March 2007  $2499.95
 
     TH-42PX75U      1024 x 768 resolution, SD Memory Card
                     slot, 2 HDMI inputs EZ-Sync, Gallery
                     Player                                March 2007  $1599.95
 
     Carried over from 2006
     TH-65PX600U     1920x1080p resolution, Built-in
                     NTSC/ATSC/QAM tuners, CableCARD slot,
                     SD Memory Card slot, HDMI inputs with
                     HDAVI-Control, TV-Guide                Available
                                                               now    $9,999.95
     TH-103PZ600U    1920x1080p resolution, 16:9 aspect ratio;
                     5,000:1 contrast ratio; effective display
                     area of 89.3" x 50.2"                  Available
                                                               now   $69,999.95
 
     * Source-Consumer Electronics Association-Panasonic
 
     About Panasonic
     Based in Secaucus, N.J., Panasonic Consumer Electronics Company is a
 Division of Panasonic Corporation of North America, the principal North
 American subsidiary of Matsushita Electric Industrial Co. Ltd. (NYSE:   MC)
 and the hub of Panasonic's U.S. marketing, sales, service and R&D
 operations. Information about Panasonic products is available at
 www.panasonic.com. Additional company information for journalists is
 available at www.panasonic.com/pressroom.
 
 

SOURCE Panasonic Consumer Electronics Company