Panda Security Selects The Bateman Group for North American PR

Dec 03, 2007, 00:00 ET from The Bateman Group

    SAN FRANCISCO, Dec. 3 /PRNewswire/ -- The Bateman Group, an independent
 technology-focused public relations agency, today announced its selection
 as PR agency of record for North America by Panda Security, one of the
 world's largest providers of IT security solutions. Panda Security signed
 with the Bateman Group after conducting a comprehensive review of several
 qualified public relations agencies nationwide.
     Effective immediately, the Bateman Group's responsibilities for Panda
 Security will include: strategic communications counsel; international PR
 program management; positioning and message development; writing services;
 industry analyst relations; business, financial, technology trade and
 vertical market media outreach; social media programs; speaker placement;
 award pursuits; and product evaluations. The account will be serviced out
 of the San Francisco office. Fred Bateman, the firm's president and CEO,
 and Bill Bourdon, managing director, will co-lead the team.
     Panda Security is one of the world's leading developers of global
 security solutions for keeping IT resources free from viruses, intruders
 and other Internet threats. Founded in 1990 in Bilbao, Spain, the company
 has been ranked among Europe's fastest growing companies since 1997. Panda
 became the market leader in Spain in 1995 and Europe's leading anti-virus
 software company in 1998. With availability in 23 languages, products
 include firewalls, spam and spyware detection, fraud prevention and other
 security solutions for businesses and home users. Panda has customers in
 230 countries supported by more than 1,000 employees in 50 offices around
 the world.
     "We wanted a PR firm that combined creative thinking, strong media
 relationships and knowledge of our sector," said Gary Leibowitz, general
 manager, Panda Security USA. "The Bateman Group quickly emerged from the
 pack as the firm to beat. The team's firm grasp of our business challenges
 and off-the-cuff PR recommendations impressed us from the very first
 conference call."
     "Panda Security has it all -- best-in-class products, a distinct
 corporate vision, top-notch management, and a cult-like brand following
 that's truly global," said Fred Bateman, president and CEO, Bateman Group.
 "What Panda lacked was a committed PR partner in U.S. to get the word out
 about their amazing company. We're eager to begin work and do just that."
     About Panda Security
     Panda Security is one of the world's leading developers of global
 security solutions for keeping IT resources free from viruses, intruders
 and other Internet threats at the lowest possible Total Cost of Ownership.
 The company's broad product line includes security software, security
 appliances and managed security services for both corporations and home
 users and are available in 23 languages. Based in Madrid with U.S.
 headquarters in Glendale, Calif., Panda Security has more than 1,000
 employees and offices in 50 countries around the world. For more
 information, please visit
     About The Bateman Group
     Founded in 2004, the Bateman Group, a California corporation, is a
 full-service public relations firm focused exclusively on the technology
 industry. Differentiated by proven technical expertise, exceptional writing
 and a senior-level staffing model, the Bateman Group's objective is to make
 a bigger market impact for a smaller, more select group of companies. The
 firm is headquartered in San Francisco with additional consultants in New
 York City, Boston and Los Angeles. For more information, please visit
Contact: Michele Hadburg The Bateman Group (415) 503-1818, ext. 28

SOURCE The Bateman Group