SAN FRANCISCO, Dec. 3 /PRNewswire/ -- The Bateman Group, an independent technology-focused public relations agency, today announced its selection as PR agency of record for North America by Panda Security, one of the world's largest providers of IT security solutions. Panda Security signed with the Bateman Group after conducting a comprehensive review of several qualified public relations agencies nationwide. Effective immediately, the Bateman Group's responsibilities for Panda Security will include: strategic communications counsel; international PR program management; positioning and message development; writing services; industry analyst relations; business, financial, technology trade and vertical market media outreach; social media programs; speaker placement; award pursuits; and product evaluations. The account will be serviced out of the San Francisco office. Fred Bateman, the firm's president and CEO, and Bill Bourdon, managing director, will co-lead the team. Panda Security is one of the world's leading developers of global security solutions for keeping IT resources free from viruses, intruders and other Internet threats. Founded in 1990 in Bilbao, Spain, the company has been ranked among Europe's fastest growing companies since 1997. Panda became the market leader in Spain in 1995 and Europe's leading anti-virus software company in 1998. With availability in 23 languages, products include firewalls, spam and spyware detection, fraud prevention and other security solutions for businesses and home users. Panda has customers in 230 countries supported by more than 1,000 employees in 50 offices around the world. "We wanted a PR firm that combined creative thinking, strong media relationships and knowledge of our sector," said Gary Leibowitz, general manager, Panda Security USA. "The Bateman Group quickly emerged from the pack as the firm to beat. The team's firm grasp of our business challenges and off-the-cuff PR recommendations impressed us from the very first conference call." "Panda Security has it all -- best-in-class products, a distinct corporate vision, top-notch management, and a cult-like brand following that's truly global," said Fred Bateman, president and CEO, Bateman Group. "What Panda lacked was a committed PR partner in U.S. to get the word out about their amazing company. We're eager to begin work and do just that." About Panda Security Panda Security is one of the world's leading developers of global security solutions for keeping IT resources free from viruses, intruders and other Internet threats at the lowest possible Total Cost of Ownership. The company's broad product line includes security software, security appliances and managed security services for both corporations and home users and are available in 23 languages. Based in Madrid with U.S. headquarters in Glendale, Calif., Panda Security has more than 1,000 employees and offices in 50 countries around the world. For more information, please visit http://www.pandasecurity.com. About The Bateman Group Founded in 2004, the Bateman Group, a California corporation, is a full-service public relations firm focused exclusively on the technology industry. Differentiated by proven technical expertise, exceptional writing and a senior-level staffing model, the Bateman Group's objective is to make a bigger market impact for a smaller, more select group of companies. The firm is headquartered in San Francisco with additional consultants in New York City, Boston and Los Angeles. For more information, please visit http://www.bateman-group.com.
Contact: Michele Hadburg The Bateman Group (415) 503-1818, ext. 28 firstname.lastname@example.org
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