Pandora Announces August 2012 Audience Metrics

Sep 10, 2012, 08:30 ET from Pandora

OAKLAND, Calif., Sept. 10, 2012 /PRNewswire/ -- Pandora (NYSE: P), the leading internet radio service, announced today new metrics that were reached in the month of August 2012.


  • Listener hours for Pandora during the month of August 2012 were 1.16 billion, an increase of 70% from 682 million during the same period last year.
  • Share of total U.S. radio listening for Pandora in August 2012 was 6.30%, an increase from 3.67% at the same time last year.
  • Active listeners were 56.2 million at the end of August 2012, an increase of 48% from 38 million during the same time period last year.

Pandora is releasing key audience metrics on a monthly basis to provide the most current information regarding Pandora's users and usage across platforms.

ABOUT PANDORA Pandora (NYSE: P) gives people music and comedy they love anytime, anywhere, through connected devices. Personalized stations launch instantly with the input of a single "seed" - a favorite artist, song or genre. The Music Genome Project®, a deeply detailed hand-built musical taxonomy, powers the personalization of Pandora® internet radio by using musicological "DNA" and constant listener feedback to craft personalized stations from a growing collection of hundreds of thousands of recordings. Tens of millions of people turn on Pandora every month to hear music they love.

SOURCE Pandora