SEATTLE, July 6 /PRNewswire/ -- Papa Murphy's Seattle franchisees have
partnered with Borders bookstores and Entercom Communications Corporation
in Seattle to promote children's literacy with the "BOOK Your Summer"
reading program. This marks the take 'n' bake pizza chains' first foray
into partnership with Borders. Together, the two will encourage children in
the Puget Sound Region to read by offering free pizzas and a chance to win
prizes including the highly anticipated new "Harry Potter and the Deathly
Hallows" book or a year of free pizzas from Papa Murphy's.
"I've always believed that readers are leaders," says Jerry McKenna,
Entercom Communications Seattle market manager. "Entercom Communications
strives to support programming and promotions that benefit the community
and children's literacy programs are a great way to help in the Puget Sound
All nine Western Washington Borders locations have "BOOK Your Summer"
displays and pamphlets including suggested reading lists and entry forms.
Once children have completed the reading challenge they will automatically
receive a free medium-size one-topping pizza from Papa Murphy's and are
entered to win the grand prize of either "Harry Potter and the Deathly
Hallows" or a year of free pizza from Papa Murphy's. See participating
Seattle Borders locations for rules and regulations.
"We are very excited about this partnership with Borders and the media
support from Entercom," said Ralph Etter, President of Papa Murphy's
Seattle franchisee co-op. "With pizza being the most popular food for
school-age children and 'Harry Potter and the Deathly Hollows' one of the
most anticipated children's book releases to date, Papa Murphy's saw this
as a real chance to make a difference for thousands of children."
Don Shaw, district marketing manager from Borders, says, "A successful
partnership is built upon the sharing of core values by all participants,
which makes Borders especially proud and excited to be partnering with
Entercom Broadcasting and Papa Murphy's. This is a wonderful program that
will outreach to our Puget Sound communities to promote summer reading and
literacy for children and the opportunity for them to discover the magic of
About Papa Murphy's
Papa Murphy's is the sixth-largest pizza chain in the country and the
pioneer of the take 'n' bake pizza concept. Papa Murphy's operates nearly
1,000 locations in 29 states and Canada. More information is available at
About Borders, Inc.
Borders is a subsidiary of Borders Group, Inc., a $4.1 billion retailer
of books, music, movies and stationery items that trades on the New York
Stock Exchange. More information is available at
About Entercom Communications Corporation
Entercom is one of the nation's largest radio broadcasters with
operations in San Francisco, Boston, Seattle, Denver, Sacramento, Portland,
Kansas City, Indianapolis, Milwaukee, Austin, Norfolk, Buffalo, New
Orleans, Providence, Memphis, Greensboro, Rochester,
Greenville/Spartanburg, Madison, Wichita, Wilkes-Barre/Scranton,
Springfield and Gainesville/Ocala.
Spot Media Group Inc.
1.925.674.1200 ext. 27
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SOURCE Papa Murphy's