Papa Murphy's Partners With Borders for Children's Literacy

Best Pizza Chain in America Promotes Children's Literacy Just in Time for

New Harry Potter Release

Jul 06, 2007, 01:00 ET from Papa Murphy's

    SEATTLE, July 6 /PRNewswire/ -- Papa Murphy's Seattle franchisees have
 partnered with Borders bookstores and Entercom Communications Corporation
 in Seattle to promote children's literacy with the "BOOK Your Summer"
 reading program. This marks the take 'n' bake pizza chains' first foray
 into partnership with Borders. Together, the two will encourage children in
 the Puget Sound Region to read by offering free pizzas and a chance to win
 prizes including the highly anticipated new "Harry Potter and the Deathly
 Hallows" book or a year of free pizzas from Papa Murphy's.
     "I've always believed that readers are leaders," says Jerry McKenna,
 Entercom Communications Seattle market manager. "Entercom Communications
 strives to support programming and promotions that benefit the community
 and children's literacy programs are a great way to help in the Puget Sound
     All nine Western Washington Borders locations have "BOOK Your Summer"
 displays and pamphlets including suggested reading lists and entry forms.
 Once children have completed the reading challenge they will automatically
 receive a free medium-size one-topping pizza from Papa Murphy's and are
 entered to win the grand prize of either "Harry Potter and the Deathly
 Hallows" or a year of free pizza from Papa Murphy's. See participating
 Seattle Borders locations for rules and regulations.
     "We are very excited about this partnership with Borders and the media
 support from Entercom," said Ralph Etter, President of Papa Murphy's
 Seattle franchisee co-op. "With pizza being the most popular food for
 school-age children and 'Harry Potter and the Deathly Hollows' one of the
 most anticipated children's book releases to date, Papa Murphy's saw this
 as a real chance to make a difference for thousands of children."
     Don Shaw, district marketing manager from Borders, says, "A successful
 partnership is built upon the sharing of core values by all participants,
 which makes Borders especially proud and excited to be partnering with
 Entercom Broadcasting and Papa Murphy's. This is a wonderful program that
 will outreach to our Puget Sound communities to promote summer reading and
 literacy for children and the opportunity for them to discover the magic of
     About Papa Murphy's
     Papa Murphy's is the sixth-largest pizza chain in the country and the
 pioneer of the take 'n' bake pizza concept. Papa Murphy's operates nearly
 1,000 locations in 29 states and Canada. More information is available at
     About Borders, Inc.
     Borders is a subsidiary of Borders Group, Inc., a $4.1 billion retailer
 of books, music, movies and stationery items that trades on the New York
 Stock Exchange. More information is available at
     About Entercom Communications Corporation
     Entercom is one of the nation's largest radio broadcasters with
 operations in San Francisco, Boston, Seattle, Denver, Sacramento, Portland,
 Kansas City, Indianapolis, Milwaukee, Austin, Norfolk, Buffalo, New
 Orleans, Providence, Memphis, Greensboro, Rochester,
 Greenville/Spartanburg, Madison, Wichita, Wilkes-Barre/Scranton,
 Springfield and Gainesville/Ocala.
     Robert Waller
     Spot Media Group Inc.
     1.925.674.1200 ext. 27
     This release was issued through eReleases(TM). For more information,

SOURCE Papa Murphy's