Paramount Pictures and Marvel Entertainment Announce Super Bowl XLII Advertising Spot for Marvel Studios' Highly-Anticipated 'Iron Man' Film

Ratings Blockbuster Giants/Patriots Battle Exciting Launch Pad For Film

Adaptation of Marvel Comic Book Super Hero Due for Release May 2, 2008

Major WebSites to Stream Ad Spot after Tele-Cast

Jan 31, 2008, 00:00 ET from Marvel Entertainment, Inc. from ,Paramount Pictures Corporation

    HOLLYWOOD, Calif., Jan. 31 /PRNewswire/ -- Paramount Pictures and
 Marvel Entertainment today announced that a prime advertising spot for
 Marvel Studios' highly-anticipated "Iron Man" will air during the Super
 Bowl XLII face-off between the New England Patriots and the New York Giants
 on Sunday February 3, 2008.
     Paramount Pictures and Marvel Entertainment Present the big screen
 adaptation of Marvel's legendary Super Hero Iron Man, which opens in
 theaters on May 2, 2008. will tease the spot on February 1, and following its TV
 debut at approximately 4:30 p.m. PST, the ad will be available on,, and the official Iron Man website at Additional sites, including Yahoo Sports! and,
 will carry the ad the following day.
     Oscar(R) nominee Robert Downey Jr. stars as Tony Stark/Iron Man in the
 story of a kidnapped billionaire industrialist and genius inventor. Using
 his intelligence and ingenuity, Tony builds a high-tech suit of armor and
 escapes captivity. When he uncovers a nefarious plot with global
 implications, he dons his powerful armor and vows to protect the world as
 Iron Man. The highly-anticipated action-adventure co-stars Gwyneth Paltrow,
 Jeff Bridges, Terrence Howard and Shaun Toub. The film is directed by Jon
 Favreau from a screenplay by Mark Fergus & Hawk Ostby and Art Marcum & Matt
 Holloway, produced by Avi Arad and Kevin Feige. The executive producers are
 Louis D'Esposito, Peter Billingsley, Jon Favreau, Ari Arad, Stan Lee and
 David Maisel.
     About Marvel Entertainment, Inc.
     With a library of over 5,000 characters, Marvel Entertainment, Inc. is
 one of the world's most prominent character-based entertainment companies.
 Marvel's operations are focused on utilizing its character franchises in
 licensing, entertainment, publishing and toys. Areas of emphasis include
 feature films, DVD/home video, consumer products, video games, action
 figures and role-playing toys, television and promotions. Rooted in the
 creative success of over sixty years of comic book publishing, Marvel's
 strategy is to leverage its character franchises in a growing array of
 opportunities around the world. For more information visit
     About Paramount Pictures Corporation
     Paramount Pictures Corporation (PPC), a global producer and distributor
 of filmed entertainment, is a unit of Viacom (NYSE:   VIA), a leading content
 company with prominent and respected film, television and digital
 entertainment brands. The company's labels include Paramount Pictures,
 Paramount Vantage, Paramount Classics, MTV Films, Nickelodeon Movies and
 DreamWorks Studios. PPC operations also include Paramount Pictures Digital
 Entertainment, Paramount Home Entertainment, Paramount Pictures
 International, Paramount Licensing Inc., Paramount Studio Group, and
 Worldwide Television Distribution.
     Iron Man, the Movie (C) 2008 MVL Film Finance LLC. Marvel, Iron Man,
 all character names and their distinctive likenesses: TM & (C) 2008 Marvel
 Entertainment, Inc. and its subsidiaries. All Rights Reserve

SOURCE Marvel Entertainment, Inc.; Paramount Pictures Corporation