HOLLYWOOD, Calif., Jan. 31 /PRNewswire/ -- Paramount Pictures and
Marvel Entertainment today announced that a prime advertising spot for
Marvel Studios' highly-anticipated "Iron Man" will air during the Super
Bowl XLII face-off between the New England Patriots and the New York Giants
on Sunday February 3, 2008.
Paramount Pictures and Marvel Entertainment Present the big screen
adaptation of Marvel's legendary Super Hero Iron Man, which opens in
theaters on May 2, 2008.
Marvel.com will tease the spot on February 1, and following its TV
debut at approximately 4:30 p.m. PST, the ad will be available on
Apple.com, Marvel.com, and the official Iron Man website at
IronManMovie.com. Additional sites, including Yahoo Sports! and ESPN.com,
will carry the ad the following day.
Oscar(R) nominee Robert Downey Jr. stars as Tony Stark/Iron Man in the
story of a kidnapped billionaire industrialist and genius inventor. Using
his intelligence and ingenuity, Tony builds a high-tech suit of armor and
escapes captivity. When he uncovers a nefarious plot with global
implications, he dons his powerful armor and vows to protect the world as
Iron Man. The highly-anticipated action-adventure co-stars Gwyneth Paltrow,
Jeff Bridges, Terrence Howard and Shaun Toub. The film is directed by Jon
Favreau from a screenplay by Mark Fergus & Hawk Ostby and Art Marcum & Matt
Holloway, produced by Avi Arad and Kevin Feige. The executive producers are
Louis D'Esposito, Peter Billingsley, Jon Favreau, Ari Arad, Stan Lee and
About Marvel Entertainment, Inc.
With a library of over 5,000 characters, Marvel Entertainment, Inc. is
one of the world's most prominent character-based entertainment companies.
Marvel's operations are focused on utilizing its character franchises in
licensing, entertainment, publishing and toys. Areas of emphasis include
feature films, DVD/home video, consumer products, video games, action
figures and role-playing toys, television and promotions. Rooted in the
creative success of over sixty years of comic book publishing, Marvel's
strategy is to leverage its character franchises in a growing array of
opportunities around the world. For more information visit
About Paramount Pictures Corporation
Paramount Pictures Corporation (PPC), a global producer and distributor
of filmed entertainment, is a unit of Viacom (NYSE: VIA), a leading content
company with prominent and respected film, television and digital
entertainment brands. The company's labels include Paramount Pictures,
Paramount Vantage, Paramount Classics, MTV Films, Nickelodeon Movies and
DreamWorks Studios. PPC operations also include Paramount Pictures Digital
Entertainment, Paramount Home Entertainment, Paramount Pictures
International, Paramount Licensing Inc., Paramount Studio Group, and
Worldwide Television Distribution.
Iron Man, the Movie (C) 2008 MVL Film Finance LLC. Marvel, Iron Man,
all character names and their distinctive likenesses: TM & (C) 2008 Marvel
Entertainment, Inc. and its subsidiaries. All Rights Reserve
SOURCE Marvel Entertainment, Inc.; Paramount Pictures Corporation