PARK CITY, Utah, April 6, 2016 /PRNewswire/ -- A record number of qualified bidders pushed the auction price of a sophisticated mountain retreat nestled among the ski and film scene in Park City, Utah, to $4.2 million when Heritage Luxury Real Estate Auctions offered the prime estate March 1. With access to world-class skiing and the world's indie-film scene, the no reserve auction of 105 White Pine Canyon Road marks the firm's most successful luxury estate auction to date and has announced the transaction closed successfully on April 1.
"There is no doubt we reach qualified, motivated buyers who are ready to bid millions," said Nate Schar, Director of Heritage Luxury Real Estate Auctions. "A record number of fully-vetted bidders stood ready to cast a bid for this property and the result rocked the Park City, Utah, real estate community."
The custom-designed, ski-in/ski-out home, features 6+ acres, five bedrooms, eight baths, an elevator and a heated three-car garage. The home's unique ski-in/ski-out atmosphere, is just steps away from the Alpenglow Ski Run – a coveted location with access to mountain vistas and year-round recreation.
"Resort real estate is tricky at times and our market is made up of a good amount of luxury second homes," said Michael J. Mazzone, a Park City resident for 23 years and broker on record for the auction. "[Heritage Luxury Real Estate Auctions] could not have been more transparent and professional throughout the process. The marketing that Heritage did for this home is like nothing I have ever seen in my career. Even if it was something I could match financially, I do not believe it would reach the audience that equals a qualified Heritage client."
Using non-traditional marketing methods and connecting with Heritage Auctions' over 950,000+ online bidder members, interest in the exceptional property reached as far as The Middle East and across North America, Schar said. The home's dedicated website received more than 18,500 visits and staff hosted more than 30 previews. Come auction day, a great roomful of eager and willing bidders – relaxing near one of the mansion's five fireplaces – were ready to raise their paddles to own the 7,900-square foot, 6-acre estate.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/park-city-utah-estate-closes-for-42-million-with-heritage-luxury-real-estate-auctions-300246451.html
SOURCE Heritage Auctions