The partnership will combine PARTÈ's expertise in the luxury men's grooming category and KW International's distribution, sales, marketing, financing, and fulfillment to expand PARTÈ into the broader international market.
PARTÈ's Style Paste, a newly designed matte clay will be distributed through the KW International network throughout Asia including China, Japan, and South Korea. KW International will work directly with high-end retailers in Asia to gain traction and exposure throughout the region. PARTÈ and KW International will actively work together to bring an expanded product line that includes hair styling, hair care, and body products into the emerging Asian market by leveraging key relationships with the media and elite luxury retailers.
"I am beyond excited to align PARTÈ COMPANY with such a world class company like KW International," said PARTÈ's founder Bear Degidio. "The international partnership will not only bring our current line of hair styling products for men into emerging Asian markets but will allow us to release our full line of hair care & body products in the most elite retailers worldwide."
"Teaming up with PARTÈ COMPANY to introduce men's luxury grooming line to Asia seemed like a natural fit for us," said KW International's director of business development Joon Kang. "In a landscape without a market leader we believe PARTÈ is in a prime spot to introduce a new approach to men's grooming worldwide. Bear Degidio and Team PARTÈ have passion and expertise to drive this market forward. We are excited to be a part of PARTÈ and it's game changing products."
PARTÈ COMPANY and KW INTERNATIONAL have already begun talks with elite luxury retailers in Asia and should be available for sale at these luxury retailers in 2017.
More information on PARTÈ COMPANY can be found at http://www.partecompany.com
ABOUT PARTÈ COMPANY:
PARTÈ COMPANY is a manufacturer & creator of luxury hair and body products. Creating hair styling products for men that are dependable & uniquely designed. PARTÈ focuses on creating highly tested & quality driven products that are designed & made in Los Angeles with influences from Paris & Italy. PARTÈ is a new approach to luxury men's grooming. www.partecompany.com
ABOUT KW INTERNATIONAL
KW International is a supply chain and distribution company built on delivering customer success through an industry-differentiating model, using a customer specific comprehensive solution for some of the world's leading electronic and automotive companies. www.kwinternational.com
Founder & CEO
KW International, Inc.
Director of Business Development
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SOURCE KW International