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Party City Livens Up Cyberspace With New Online Store

PartyCity.com Now Offers The Convenience of Buying More Party Online For Less

ROCKAWAY, N.J., Aug. 24 /PRNewswire/ -- Party City, America's largest party specialty retailer, is celebrating the launch of a new eCommerce Web Site at PartyCity.com. In addition to its more than 600 walk-in retail stores nationwide, PartyCity.com brings Party City's huge selection of merchandise off the shelves and into cyberspace where consumers have access to an even greater selection of party supplies and costumes. The online store carries the same decorations, tableware and serveware, favors, balloons, costumes and accessories, but also offers other supplies that aren't available in retail stores, such as prepackaged party kits.

"We are very excited about the launch of PartyCity.com. This site will allow us to deliver the great Party City experience to our customers 24 hours a day, seven days a week," says Lisa Laube, president, Party City. "We know our customers are busy and we are thrilled to offer the convenience and flexibility of an online shopping site."

PartyCity.com launched just in time for the retailer's busiest time of the year, Halloween, enabling consumers to surf through thousands of children and adult costumes, accessories, scary decorations and spooky party items. In addition to Halloween, supplies for other seasons and celebrations from holidays and birthdays to weddings and showers are offered on the site throughout the year.

PartyCity.com ships orders to all U.S. states and retail stores can be found nationally. For more information and store locations visit PartyCity.com.

About Party City

Party City Corporation is America's largest specialty party goods chain and the country's premier Halloween specialty retailer. Party City operates more than 600 company-owned and franchise stores throughout the United States and Puerto Rico. As part of the Amscan Holdings, Inc., (AHI), group of companies, Party City is among the more than 900 specialty party stores that AHI either owns, operates or franchises. To learn more about Party City, call 1-800-477-4841 or visit the company's website at partycity.com.

SOURCE Party City