Party Dress Designer, Jovani, Shares Best Reasons to Start Shopping Early This School Year The key is always to be current, but at Jovani, knowing the trends ahead of time keeps the other fashionistas at your school on their toes.

LOS ANGELES, Aug. 7, 2013 /PRNewswire/ -- There's a growing contingent of high-fashion consumers who shop with the long-term in mind, despite the instinct to make purchases after checking their favorite celebrity news website every hour for ideas on great homecoming dresses. However, Jovani prom gowns can allow you to look great, even when you shop six months in advance or more. The secret is that Jovani fashions inform the rest, and it often takes time for them to catch up. There's always something to be said for getting there first. What's more, there's no time like the present to get a great bargain on items like party dresses and wedding gowns.

If you're shopping for fashion, there's always a retail store in your town that stocks what was in style this time last year. Meryl Streep's famous speech from The Devil Wears Prada to that effect still rings true today. However, Jovani is synonymous with prom fashion, and consequently, those who shop at the less stylish stores at their local malls will be up to a year behind Jovani in terms of innovation. In fact, the red carpets at awards shows feature celebrities in the newest Jovani fashions, some of which haven't even hit stores yet. As this article is being written, new designs are in the works that will be rushed to Jovani's easy-to-use website, months before the styles will be ripped off by lesser designers and sold at malls all over the country. Shopping online with Jovani is the smart way to get all the fashion cred you need for the year.

Moreover, there are fantastic styles that Jovani pioneered long ago, only to become timeless staples in millions of closets. High-quality fabrics with top-shelf stitching are highly recommended additions, even if they only become your go-to little black dress for years to come. When it comes to dresses like these, where fads aren't the issue, you're much better off trusting Jovani. Get the latest from Jovani by going to the brand's website to find a retailer near you. You'll find that the prices on the vast majority of these in-demand items are lower than the price you would expect for such lavish pieces. The reason is that Jovani prices some of these frequently-worn, highly durable, items to be worn by the majority of the fashion conscious, ensuring that you'll want to spread the word about the Jovani brand.

If you find that a style or embellishment on your dress or gown shows up in some of the less exciting designer labels after a few months, remember to mantra of the true fashionista: I got it first. You can rest assured, if your dress is Jovani, others will remember seeing you in it; you will be regarded as a true trendsetter. Find the closest Jovani retailer near you by going to



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