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    FRANKLIN, Tenn., Dec. 7 /PRNewswire/ -- PassAlong Networks, developer of
 innovative technologies for digital music, announced today that The Procter &
 Gamble Company (NYSE:   PG) has integrated PassAlong Networks' p2pREVOLUTION(TM)
 technology platform into P&G's Home Made Simple Web site
 (http://www.homemadesimple.com ) to provide its subscribers a digital music
 download store called Julie's Jukebox. Home Made Simple is an online
 information center and monthly newsletter, which features fun and informative
 articles about how to create the home you love to live in.
     PassAlong's private label music stores enable organizations to build an
 online community that makes it convenient for consumers to purchase music
 legally and conveniently. Among PassAlong's unique features is the industry's
 first Passing & Points(TM) program, which allows members to earn points toward
 future purchases by passing and recommending songs to friends via instant
 messenger or email. Furthermore, Julie's Jukebox subscribers will benefit from
 an existing music library of more than 1.1 million available tracks from major
 record labels and independent catalogs.
     "Procter & Gamble has a history of partnering with the music industry and
 this new initiative takes our online strategy one step further by
 incorporating digital music and the unique community features offered by
 PassAlong Networks into an existing online relationship with our consumers,"
 said Maurice Coffey for Procter & Gamble. "PassAlong allows us to further
 serve our communities with a service that is convenient and specialized,
 offering us brand extension in a forward-thinking model."
     "We are excited to be partnering with Procter & Gamble to create a unique
 online music destination," said Dave Jaworski, CEO of PassAlong Networks.
 "This is yet another sign of the evolution of digital music -- not only is P&G
 providing its user base with a new service in an innovative way, but is an
 example of how marketers can extend the reach of digital content to niche
 audiences within specialized environments."
 
     About PassAlong Networks
     PassAlong Networks provides content creators, labels and studios with
 solutions that revolutionize the way people experience digital entertainment.
 Its B2B2C technology platform -- p2pREVOLUTION(TM) -- includes a suite of
 private-label applications that enables clients to offer a world-class digital
 music experience ranging from fully customizable, Web services enabled
 solutions to the newly launched affiliate program which enables organizations
 to quickly and cost-effectively build a co-branded online digital music
 community through PassAlong.com. All PassAlong powered digital music stores
 provide the end consumer with 1.6 million licensed songs, more than 1.1
 million available songs, and the industry standard Passing-and-Points(TM)
 program. The second component of p2pREVOLUTION, FREEDOM(TM), provides
 cross-platform, multi-format interoperability, security, rights protection,
 and media empowerment for both content creators and content users. Founded in
 2002, PassAlong Networks is privately held and based in Franklin, Tenn. For
 more information visit http://www.passalongnetworks.com .
 
 

SOURCE  PassAlong Networks