Pasta De Lassar Andromaco®, the Leading Diaper Rash Treatment and Multi-Purpose Skin Protectant in Mexico, Now Available in the U.S.
MarcasUSA Launching TV and Social Media Promotional Programs To Support the Brand's Retail Distribution in the US Hispanic Market
EL SEGUNDO, Calif., May 18, 2012 /PRNewswire/ -- For over 45 years, moms in Mexico have trusted Pasta De Lassar for the treatment and prevention of diaper rash. Now moms in the US are able to enjoy the benefits of the product as Pasta De Lassar expands its distribution at major US retailers. The brand is now available at Walmart, Kmart, Walgreens, and Rite Aid in designated Hispanic stores across the country.
"As the brand achieves key distribution milestones, we are deploying television and social media campaigns to support Pasta De Lassar and our retail partners," said MarcasUSA Chief Executive Richard Phillips . The company will begin TV promotion for Pasta De Lassar on Univision. Additionally, a baby photo promotion on facebook.com/pastadelassar will land up to three lucky babies a cameo appearance in a future TV spot.
Pasta De Lassar is manufactured in Mexico by Andromaco Laboratories, a pharmaceutical company with an operating history spanning 80 years. "Our experience shows US Hispanic consumers seek out proven and effective brands from established pharmaceutical manufacturers like Andromaco," added Phillips.
Pasta De Lassar is specifically formulated for a baby's sensitive skin. Unlike most diaper rash products, Pasta De Lassar contains no added fragrance – a potential chemical skin irritant. And for generations, it has been used as a multi-purpose treatment by the entire family for minor skin irritations.
About Pasta de Lassar Andromaco
For 45 years, Pasta De Lassar Andromaco has been a leading diaper rash treatment and skin protectant in Mexico. It is imported exclusively by MarcasUSA, LLC direct from the manufacturer, Industria Farmaceutica Andromaco. Pasta de Lassar Andromaco is currently available in the US in a 60g tube. For more information, visit facebook.com/pastadelassar.
About MarcasUSA, LLC
MarcasUSA licenses and markets products from Mexico in the United States and is headquartered in El Segundo, California. MarcasUSA is dedicated to the development and management of foreign health and beauty brands in the U.S., specifically when the brands have a strong affinity with consumers from their country of origin. For more information about reaching U.S Hispanic consumers to expand sales, visit www.MarcasUSA.com or call 1-800-428-9489.
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