CINCINNATI, May 30, 2017 /PRNewswire/ -- PatientPoint®, the trusted leader in patient and physician education and engagement solutions across all points of care, has expanded its Analytics & Insights team with the addition of Rex Daisey and Yasser Elbissaty. This increased focus on boosting the company's superior analytics follows accelerated growth company-wide, including the addition of Chief Growth Officer Traver Hutchins.
"Focusing on delivering clear ROI for our sponsors is not only important, but critical in today's healthcare market," said Mike Collette, PatientPoint CEO. "As the healthcare landscape continues to evolve, the ability to deliver measured, guaranteed results will be the differentiator between industry innovators and imitators. PatientPoint experienced unprecedented growth in the past year and there's only more opportunity on the horizon. Adding top-tier talent to the PatientPoint Analytics & Insights team will further position us as the trusted leader of point of care."
Rex Daisey, former Data Science Director at The E.W. Scripps Company, joins PatientPoint as Vice President of Analytics & Insights. In this role, Daisey will manage the company's Analytics & Insights department, overseeing team structure, staffing, coaching, organizational goals, budgets and third-party contracts. Working alongside Chief Analytics & Strategy Officer Scott Nesbitt, Daisey will also be responsible for developing data aggregation and analysis methods to drive new opportunities for PatientPoint and its practitioner, hospital and program sponsor networks.
"Measurement is inherent to point of care. If it's in a doctor's office, you can measure it. And we do," Daisey said. "I look forward to collaborating with our sponsors on developing the specific measurement strategies they need to see results. Our history of delivering measured, guaranteed results for our sponsors is proof of our programs success."
Yasser Elbissaty comes to PatientPoint from analytics agency 84.51° with more than nine years of experience in data-driven marketing and consumer engagement modeling. In his new role as Data Scientist, Elbissaty will work with the Analytics & Insights team to develop, implement, validate and interpret data insights to drive strategic growth for PatientPoint.
The addition of Daisey and Elbissaty strengthens the PatientPoint Analytics & Insights department, which offers superior expertise in data aggregation, market research, predictive modeling, competitive analysis, pricing optimization and more.
PatientPoint powers more effective patient-physician engagements across all points of care. With 30 years of unrivaled experience and continual, meaningful innovation, we are trusted consultants to healthcare providers and sponsoring brands. Using superior analytics and insights, we craft customized programs that drive better engagements. From primary care to complex specialties, from practices to hospitals, PatientPoint provides a cohesive, end-to-end communication platform that enriches the entire care experience and delivers proven results. Learn more at www.patientpoint.com.
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