Patricia Seybold Group Issues Report on the Speakerfile Expert Visibility Platform
Noted analyst firm sees opportunity for marketers to more effectively manage and promote their thought leadership using new online solutions
NEW YORK, Jan. 22, 2013 /PRNewswire-iReach/ -- As more and more organizations seek to establish themselves as thought leaders, the need for marketing departments to publish expert-related content that drives market visibility is fast becoming a priority. Many organizations are now viewing a "speakers bureau" or "expert resource center" as an essential part of their online strategy to more effectively promote and manage their interactions with conference organizers and media.
Patricia Seybold Group, an analyst and consulting firm focused on technologies and processes used in content marketing, issued a January 2013 report featuring Speakerfile. The report spoke to a number of challenges that many organizations face in developing thought leadership programs. Some of these challenges, as summarized in the report, are as follows:
- Most organizations don't have basic processes for placing executives in the right speaking opportunities. Such haphazard approaches undermine efforts to build credibility as a trusted resource.
- New speaking opportunities often send marketers into a frenzy of reactively updating experts' profiles and availability.
- Since speed matters when responding to such inquiries, the inability to pinpoint the right expert can lead to lost opportunities.
- In other instances, marketers keep proposing the same small number of experts for all opportunities, thus constraining customer exposure and media attention by the limited schedule of a handful of individuals.
"We've heard from our clients that a concerted effort to use public speaking as a cornerstone of their content marketing strategy takes a disproportionate amount of their time and funding," writes Susan McKittrick, Analyst and Senior Consultant for Patricia Seybold Group, who authored the report. "As a platform, Speakerfile streamlines the task of getting experts noticed. It provides a solution for organizations to assemble qualifications of their experts on the web, where they can be found by search. It's a low cost, low risk way for companies to run their own speakers bureaus and improve their discipline around management of their speaking assets."
"It's very exciting to see the media and leading analyst firms, such as Patricia Seybold Group, covering what we see to be a formative trend in how organizations are publishing and syndicating their expert-related content," says Peter Evans, CEO of Speakerfile. "Content marketing and inbound marketing have seen explosive growth during the past two years. Our clients understand the huge benefits of being more strategic in profiling their thought leaders on their websites and syndicating this content through our platform"
A complete copy of the Patricia Seybold Group report is available for complimentary download at Speakerfile.com. For more information, visit the Speakerfile website or sign up today for a free demo of how Speakerfile works for organizations.
Speakerfile is the expert visibility platform that allows an organization to quickly build, manage and promote rich-media profiles of their experts. It's the first inbound marketing solution for organizations seeking to better promote their experts and thought leaders as speakers and media sources. Top corporations, associations and nonprofits use Speakerfile to create professional looking, search optimized speaker profiles to feature on their website and on Speakerfile. Offered free of charge to event organizers and media, Speakerfile features thousands of rich-media profiles for industry and professional speakers covering over 12,000 topics, making it the fastest growing online marketplace connecting experts and events. Speakerfile clients include Simon & Schuster and Author Solutions (Archway Publishing), Deloitte, Constant Contact, Kelly Services, and the Word of Mouth Marketing Association (WOMMA.) For more information, visit Speakerfile.com or follow us on Facebook or Twitter @Speakerfile for frequent updates.
Media Contact: Cara Posey Speakerfile, 202-630-5270, firstname.lastname@example.org
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