COLORADO SPRINGS, Colo., July 22 /PRNewswire/ -- Professional Bull Riding
(PBR) "the toughest sport on dirt" will be seen across the country beginning
this Fall in an unprecedented multi-network television package that includes
NBC, CBS, OLN (Outdoor Life Network) and in Spanish on Telemundo. This is the
first time in broadcast history that the action-packed sport of bull riding
has received such extensive television coverage.
"The PBR's current television ratings are as impressive as many of the
major sports and we are confident that mainstream America will embrace us and
tune-in on weekend daytime and early primetime," says Randy Bernard, CEO of
PBR. "Our cowboys are world-class athletes who are in peak condition, and
matching them up against the world's toughest bulls makes for true
The Professional Bull Riders Bud Light Cup Series made its cable
television debut in 1994. During the last seven years television viewership
has grown from 12 million viewers a year to more than 90 million a year in
2001. Now, millions more television viewers can tune-in to the exciting and
fast-paced sport on a weekly basis. Seven events will air on CBS and NBC
beginning on CBS on October 20 and following the first NFL game of the day,
backed by extensive promotion during the football broadcast. NBC will air its
first 2002 Bud Light Cup event on November 17 following NASCAR, and on
November 24 and December 29, 2002. Three additional dates have been set for
January 25, February 22 and April 19, 2003.
PBR debuted on NBC in November 2001 and the Nielsen ratings data placed
the PBR ahead of most other regular weekend sports broadcasts including PGA
golf, the NHL playoffs and NCAA basketball.
"We are thrilled to continue in our second year with PBR as NBC sports was
extremely pleased with the first Bud Light Cup World Challenge showing," says
Jon Miller, Senior Vice President of Sports Programming for NBC. "The network
looks forward to adding events this fall and expanding our relationship with
OLN will televise all 29 Bud Light Cup Series events slated for the 2003
season. PBR's partnership with OLN, supplemented by an additional seven
network television broadcasts in 2002 and 2003, offers bull riding and its
athletes an unprecedented amount of television exposure. The 90-minute PBR
telecasts on OLN are planned to air during prime time on Saturday and Sunday
(check local listings) and will be replayed later the same night. In
addition, OLN will be broadcasting a weekly highlights show every Tuesday
night. The new deal with OLN will give PBR fans more than 188 hours of
original airings throughout the year with seven hours of regularly scheduled
programming every week.
"We couldn't be more excited about joining forces with the PBR," says
Roger Williams, OLN's President and CEO. "This is going to be a great
partnership. Having the PBR in our lineup and being able to showcase the PBR
on a consistent basis is going to have a tremendous upside for our viewers and
all PBR fans."
Expanding their multi-cultural outreach, PBR is entering the Hispanic
market with two PBR events being broadcast in Spanish on Telemundo on January
12 and January 19, 2003. Telemundo is the fastest growing United States
Spanish language network, reaching 90% of the Hispanic TV households in the
"Telemundo is delighted to join NBC Sports in televising the Professional
Bull Riders" says Jorge Hidalgo, senior vice president of Telemundo Sports.
"We are impressed with the increasing popularity and growth of this sport and
are positive the PBR will resonate with a Hispanic audience on Telemundo in a
One of the fastest growing spectator sports in America and around the
world, the Professional Bull Riders is headquartered in Colorado Springs and
has over 700 athletes competing in more than 105 PBR sanctioned competitions.
Internationally the Professional Bull Riders Bud Light Cup Series is seen by
more than 8 million households in Australia, Sweden and Russia and more than
one million spectators attended PBR events in 2001.
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SOURCE Professional Bull Riders