PBS Convenes 'Think Tank' to Help Shape the Future of Children's Public Service Media

-PBS KIDS Next Generation Media Advisory Board Includes More Than 40

Leaders in Education, Child Development, Child Care, Entertainment and

Media, Technology, Research and Community Engagement-

Apr 25, 2006, 01:00 ET from PBS

    ARLINGTON, Va., April 25 /PRNewswire/ -- The PBS KIDS Next Generation
 Media Advisory Board was announced today by Lesli Rotenberg, Senior Vice
 President, PBS KIDS Next Generation Media. Created to help define the role
 public service media will play in the changing digital children's media
 landscape, the Board will provide strategic counsel regarding content
 creation, distribution, business development, education and community
 impact. Composed of experts from top organizations in the country that
 share a commitment to children's success and development, the full list of
 board members is attached. The first Board meeting will be held at PBS
 headquarters on April 26.
     "PBS' goal is to build on our 35-year legacy of excellence in
 children's educational content and create the digitally dynamic children's
 public service media of the 21st century. This esteemed group shares our
 commitment and passion for helping all children achieve their potential,"
 said Rotenberg. "Their participation and feedback will be invaluable in
 allowing PBS, along with our member stations, to meet the needs of the next
 generation of children, parents, caregivers and teachers, ensuring that all
 children have an equal start for success in school and in life."
     Based on advance surveying of the Board, the agenda will include an
 analysis of media and technology's impact on children's education and
 socialization; an understanding of the current pressures on parents and
 caregivers; how to fill the gaps in early education curriculum, foster a
 love of learning and build community values; and ways to increase family
 interaction and play ("down") time. The Board will also be asked for input
 on new initiatives in development as well as the viability of current
 national and local services -- from PBS KIDS to PBS Parents and PBS
     "Education needs a new paradigm focusing on authentic learning, use of
 technology and developing children's multiple intelligences through the
 power of visual learning and multimedia," said Milton Chen, Executive
 Director, George Lucas Educational Foundation.
     "The digital divide must not be allowed to grow. All children deserve
 access to the same caliber of information," added Diane Foote, Executive
 Director, Association for Library Services to Children. "Public television
 and public libraries share a similar, critically important mandate: to
 provide access to high-quality information, entertainment, and technology
 to all children."
     "The media needs to use its influence to help kids develop good values
 and useful skills," says Sally Lee, Editor-in-Chief, Parents magazine.
 "Media can be a good ally for parents, and it can help kids see themselves
 as part of a diverse global community."
     PBS KIDS Next Generation Media initiative, the previously announced
 broad- based five-year initiative, provides a framework for addressing the
 changing digital children's media landscape and the public service role for
 PBS and its member stations. PBS is increasing its investment in children's
 educational programming for multiple media platforms as well as plans to
 launch an innovative preschool destination on-air and online that
 incorporates proven teaching techniques to help parents and children
 benefit from the time they spend with PBS. PBS also just announced a new
 24/7 early elementary school digital broadcast service, PBS KIDS GO!
 Channel, scheduled to launch in October 2006 and delivered to the community
 through local PBS stations, which will meet the educational and
 developmental needs of this underserved audience.
     About PBS
     PBS KIDS is committed to providing the highest-quality non-commercial
 content and learning environment for children across the country. Providing
 age-appropriate, diverse programming for kids, PBS KIDS programs
 consistently earn more prestigious awards than any other broadcast or cable
 network. Only PBS KIDS has earned the unanimous endorsement of parents,
 children, industry leaders and teachers. With additional PBS resources to
 complement its programming, including PBS KIDS online
 (http://www.pbskids.org), PBS KIDS GO! (http://www.pbskidsgo.org), PBS
 Parents (http://www.pbsparents.org), PBS TeacherSource
 (http://www.pbsteachersource.org), PBS Ready To Learn services and literacy
 events across the country, PBS KIDS is providing the tools necessary for
 positive child development.
     PBS is a private, nonprofit media enterprise that serves the nation's
 348 public noncommercial television stations, reaching nearly 90 million
 people each week through on-air and online content. Bringing diverse
 viewpoints to television and the Internet, PBS provides high-quality
 documentary and dramatic entertainment, and consistently dominates the most
 prestigious award competitions. PBS is the leading provider of educational
 materials for K-12 teachers, and offers a broad array of other educational
 services. More information about PBS is available at pbs.org, one of the
 leading dot-org Web sites on the Internet.
                 PBS KIDS Next Generation Media Advisory Board
                        MEMBERSHIP LIST (alphabetically)
     Francie Alexander
     SVP & Chief Academic Officer
     Scholastic Education
     Dan Anderson, PhD
     Professor of Psychology
     University of Massachusetts
     Suzanne Barchers, EdD
     Editor-in-Chief and Vice President
     Leapfrog Schoolhouse
     Marjorie Craig Benton
     Founding Board Member
     Marc Brown
     President, Marc Brown Studios
     Sandra Calvert, PhD
     Children's Digital Media Center
     Georgetown University
     Idit Harel Caperton, PhD
     CEO & Founder
     Milton Chen, PhD
     Executive Director
     George Lucas Educational Foundation
     Tom DeBoor
     Founder/Managing Director
     Cotyledon Productions
     Jan Harp Domene
     National PTA President-Elect, 2005-2007
     Janet Rice Elman
     Executive Director
     Association of Children's Museums
     Jason Ediger
     Senior Marketing Manager
     iPod + iTunes, Apple Education
     Bran Ferren
     Co-Chairman and Chief Creative Officer
     Applied Minds, Inc.
     Diane Foote
     Executive Director, Association for Library Service to Children
     American Library Association
     Josephine Garza
     Executive Director
     National Latino Children's Institute
     Mark R. Ginsberg, PhD
     Executive Director
     National Association for the Education of Young Children
     Cathy Grace, PhD
     Professor and Director
     Early Childhood Institute
     Mississippi State University
     Stanley Greenspan, MD
     Clinical Professor, Psychiatry and Pediatrics
     George Washington University
     Tina Grotzer, EdD
     Principal Investigator and Lecturer
     Project Zero, Harvard Graduate School of Education
     JC Herz
     Federal Advisory Committee,
     National Science Foundation
     David Kleeman
     American Center for Children and Media
     Paul Kurnit
     President and Founder
     Kurnit Communications & KidShop
     Sally Lee
     Claire Lerner, L.C.S.W
     Director, Parent Education
     Zero to Three
     Deborah Linebarger, PhD
     Assistant Professor
     Annenberg School for Communication
     Paul Marcum
     GM Youth Content
     Yahoo! Media Group
     Patti Miller
     Vice President and Director,
     Children & the Media
     Children Now
     Heidi Murkoff
     Author/Co-founder and President,
     What to Expect Foundation
     Peggy O'Brien, PhD
     Senior Vice President, Educational Programming and Services
     Corporation for Public Broadcasting
     Susan Petroff
     Associate Executive Director, Programs
     National Center for Learning Disabilities
     Diane Powers
     Director, Communications
     Children's Defense Fund
     Kyle D. Pruett, MD
     Clinical Professor of Child Psychiatry and Director of Medical Studies
     Yale Child Study Center
     Sharon Landesman Ramey, PhD
     Founding Director
     Georgetown Center on Health and Education
     Michael Rich, MD, MPH
     Founder and Director
     Center on Media and Child Health/ Children's Hospital, Boston
     Rick Richter
     President & Publisher, Children's Division
     Simon & Schuster
     Kyle Snow, PhD
     Program Director, Early Childhood Education
     RTI, International
     Shari Misher Stenzler
     Kidville, NY
     Rosemarie Truglio, PhD
     VP, Education and Research
     Sesame Workshop
     Elizabeth Vandewater, PhD
     Center for Research on the Influence of Interactive Technology and TV
     University of Texas at Austin
     David Walsh, PhD
     President and Founder
     National Institute on Media and the Family
     Diane Whitehead
     National Head Start Association
     Mo Willems
     Author, Illustrator, Animator
     Curtis Wong
     Group Manager, Next Media Research