'PBS KIDS Sprout' Adds Cox Communications to Growing List of Carriers Multi-Platform Preschool Destination Shows Significant Growth in First Two

Months of Operation



    PHILADELPHIA, Nov. 28 /PRNewswire/ -- PBS KIDS Sprout today announced that
 Cox Communications has signed an agreement to carry the 24-hour preschool
 network and video-on-demand (VOD) service on its cable systems. Cox joins
 other satellite and cable operators including Comcast, Insight, and RCN in
 providing the quality content kids love and parents trust.  Cox Communications
 serves more than 6.2 million basic cable subscribers nationwide and is the
 third largest cable system in the country.  This arrangement will bring PBS
 KIDS Sprout to more than 18 million committed subscribers.
     "With trusted entertaining and educational brands such as Sesame Street,
 Barney & Friends and many others in the portfolio of programming, Cox is
 pleased to add PBS KIDS Sprout to our linear and On DEMAND lineups for the
 young minds in Cox households," said Bob Wilson, senior vice president of
 Programming.
     "We are so happy that Cox is joining the PBS KIDS Sprout family, and that
 Cox cable customers will have 24/7 access to some of the most trusted programs
 and characters in preschool TV," said Sandy Wax, President of PBS KIDS Sprout.
     PBS KIDS Sprout features an extraordinary line-up of shows including:
 Sesame Street(R), Bob the Builder(TM), Barney & Friends(TM), Thomas &
 Friends(TM), Angelina Ballerina(TM), Sagwa: The Chinese Siamese Cat(TM),
 Caillou(R), The Berenstain Bears(TM), Jay Jay the Jet Plane(TM),
 Teletubbies(TM), Dragon Tales(TM), Pingu(TM), Noddy(TM) and more!
     The channel features thematic programming blocks uniquely scheduled to
 follow the day of a preschooler from breakfast to bedtime. Morning programming
 on PBS KIDS Sprout features stimulating and upbeat shows designed to get
 little ones moving and active for the day ahead.  Lunchtimes and afternoons
 offer shows with common learning themes such as shapes, colors and feelings.
 The evening programming block includes soothing, relaxing shows to help
 children gently wind down after a busy day.
     Hosts Kevin and Melanie, the first members of the PBS KIDS Sprout on-air
 family, appear in original segments between favorite shows creating a safe and
 nurturing environment.  Throughout the day, Kevin and Melanie lead fun and
 engaging activities that encourage interactivity and learning.  Kevin, the
 Birthday Host, shares viewer submitted birthday greetings and celebrations,
 while Bedtime Host, Melanie, plays games, does arts and crafts and tells
 stories.
     PBS KIDS Sprout also offers a complete video-on-demand (VOD) service
 featuring 50 hours of VOD content every day.  With VOD, a parent can access
 their preschooler's favorite show -- exactly what they want and when they want
 it.  PBS KIDS Sprout On Demand also features Spanish-language programming,
 including episodes of Barney & Friends, Bob the Builder and Angelina
 Ballerina, as well as Plaza Sesamo, the Spanish-language adaptation of Sesame
 Street.
     The PBS KIDS Sprout complementary website, www.sproutletsgrow.com, offers
 a fun, safe environment for little ones and their caregivers to engage in
 shared moments of learning and laughing while surfing and playing together.
 Sproutletsgrow.com offers original games, arts and crafts, programming
 schedules as well as user-friendliness in interacting with preschoolers most
 beloved characters.
 
     About PBS KIDS Sprout
     PBS KIDS Sprout was created as a partnership between Comcast Corporation,
 the country's leading provider of cable, entertainment and communications
 products and services; PBS (Public Broadcasting Service), the most trusted
 distributor of award-winning children's programming; HIT Entertainment, a
 leading provider of quality entertainment for young children, and Sesame
 Workshop, the nonprofit educational organization behind Sesame Street.
 
 

SOURCE PBS KIDS Sprout

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