PBS KIDS Sprout(SM) Relaunches Website With Preschooler Generated Content, Parent Blogs, Games and More Announces national contest to promote the site's "My Refrigerator" section,

the first user-generated, art sharing online community for preschoolers and

their families

    PHILADELPHIA, Aug. 22 /PRNewswire/ -- PBS KIDS Sprout, the first and
 only 24-hour preschool destination available on TV, on demand and online
 for kids ages 2-5 and their parents and caregivers, has enhanced its Webby
 Award- winning website, http://www.SproutOnline.com, to feature preschooler
 generated content, parent blogs, new games, character pages and more. The
 site's password protected "My Refrigerator" section, the first
 user-generated, art sharing online community for preschoolers and their
 families, allows parents to upload their children's favorite photos and
 homemade artwork; communicate with friends and family through the private
 Sprout Mail center; keep track of their preschooler's favorite games and
 activities; and view fun event dates and activity recommendations from
     "My Refrigerator" allows preschoolers and their families to create
 their very own virtual refrigerator displaying their photos and artwork
 (just like they would on their fridge at home), and even send email to
 their friends and other family members. Parents can also choose to share
 their child's artwork and photos in the Sprout Sharing Galleries, which can
 be viewed by other SproutOnline.com registered visitors and may even be
 shown on-air.
     Beginning today, visitors to SproutOnline.com can upload photos of
 their "Sprouterrific" refrigerator at home showing off their family photos,
 children's artwork and even pictures of their favorite Sprout friends, for
 a chance to win a new home computer with kid-friendly accessories courtesy
 of Chester Creek Technologies, Inc., a designer and manufacturer of
 innovative computer keyboards and mice for children and people with special
 needs. All photos must be submitted online by October 15, 2007. Visit
 http://www.SproutOnline.com for official rules and requirements.
     "We know that moms, dads and preschoolers are coming online to interact
 with Sprout and our characters, get craft ideas and play games," said
 Eileen Diskin, vice president of marketing for PBS KIDS Sprout, "Our newly
 enhanced and expanded website is just one more way that Sprout is bringing
 parents and preschoolers together to share entertaining and fun moments
 within the child's world."
     Moms and dads can also upload photos of their children and add their
 favorite character to the picture to create a fun "Photo Mash Up," or help
 their preschooler create their very own masterpiece in the Sprout Art
 Studio. All of these creations can be posted on the family's refrigerator
 page and shared with family and friends.
     Also launching today on SproutOnline.com is "Sprout For Parents," a
 special online gathering spot for moms and dads to share, learn and get
 ideas. It will feature articles and accompanying blogs on subjects that are
 of interest to parents of small children - everything from ideas for ways
 to play together to advice on helping kids develop healthy eating habits.
 Each topic begins with an expert opinion from leaders in issues of
 importance to children and families, such as Sesame Street and KidsHealth,
 and continues with contributions from parents. Diana Capriotti, a full-time
 mother of three, will moderate "Sprout For Parents," fostering dialogue
 between the experts and caregivers.
     For more information about Sprout and to check out all these great new
 features, go to http://www.SproutOnline.com.
     About Sprout
     PBS KIDS Sprout(SM), the first and only 24-hour preschool destination
 available on TV, on demand and online for kids ages 2-5 and their parents
 and caregivers, was created as a partnership among Comcast Corporation, HIT
 Entertainment, PBS and Sesame Workshop. Since debuting its video on demand
 (VOD) service in April 2005, PBS KIDS Sprout has become the #1 On Demand
 service for younger children, generating over 250 million orders. The
 24-hour digital channel, which launched in September 2005 along with the
 website (SproutOnline.com), is the only channel that follows the day of
 child from breakfast to bedtime with its distinctive programming.
 Currently, Sprout is available in 34 million unique households.
     The network's program lineup of gold-standard, curriculum-based
 children's shows includes: Sesame Street(R), Bob the Builder(TM), Barney &
 Friends(TM), Thomas & Friends(TM), Angelina Ballerina(TM), Sagwa: The
 Chinese Siamese Cat(TM), Caillou(R), The Berenstain Bears(TM), Jay Jay the
 Jet Plane(R), Teletubbies(TM), Dragon Tales(TM), Pingu(TM), Make Way For
 Noddy(TM), Jakers! The Adventures of Piggley Winks(TM) and more.


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