Pearle Vision Honors Seniors with 2nd Annual Silver Specs Award Search Benefits Pearle Vision Foundation and Coincides with Nationwide

Promotion Where 'Your Age is Your Discount'



    CLEVELAND, July 26 /PRNewswire/ -- Pearle Vision, together with the Pearle
 Vision Foundation, announced today that it will host the 2nd annual Silver
 Specs Award, a quest to find the nation's oldest eyewear user.  The search,
 which benefits the Foundation, honors our "most senior" seniors and expresses
 Pearle's appreciation for their contributions to our communities.
     Through September 4, 1999, Pearle Vision stores across the country will
 conduct a nationwide search for the oldest eyewear users, one of which will be
 the grand prize winner of the Silver Specs Award, a prize package consisting
 of free eyeglasses for 10 friends or family members and a charitable gift
 fund, which will carry the namesake of the winner.  In order to locate the
 grand prize winner, Pearle will be offering a free pair of eyeglasses to the
 oldest person in each Pearle market -- totally more than 135 regional winners.
     The Pearle Vision Foundation will then donate the gift fund in the Silver
 Specs Award grand prize winner's name.  This gift fund is created with the
 proceeds from specially marked eyeglass lens cleaning cloths, which are for
 sale during the search period.
     Last year's winner was 107-year-old, Mabel Haldeman from Cleveland, Ohio
 who became the namesake for a $50,018 Pearle Vision Foundation fund.
     "I was so tickled to have won this special award and meet Dr. Pearle last
 year," Mabel said from her home in Cleveland this summer.  "God has seen to it
 that my name will live on in one more special way, helping Pearle help other
 seniors."
 
     'The Older You Are, the Cheaper Your Peepers!'
     During the same time period, Pearle Vision is inviting its valued
 customers to take advantage of their age during the 2nd annual national
 promotion where "Your Age Is Your Discount."  Pearle stores across the country
 are offering customers a percentage discount corresponding to their age up to
 100 percent off their frames when they purchase a complete pair of eyeglasses.
 For example, a 65-year-old customer will receive a 65 percent discount on
 their frames.  While the "Your Age Is Your Discount" promotion is available to
 Pearle customers of all ages, the older you are, the more you save.
     "The Silver Specs Award and the nationwide promotion where 'Your Age Is
 Your Discount' are just two of the many ways we have of thanking the people
 who are not only the cornerstone of our business, but of our communities,"
 said Dr. Stanley C. Pearle, Pearle Vision founder and member of the board of
 the Pearle Vision Foundation.  "Since 1961 when I opened my first store, I
 have always encouraged our stores to 'give back' to those in need and to those
 who are loyal patrons."
 
     Background Information
     To locate the Pearle Vision store nearest you, visit www.pearlevision.com
 or call 1-800-YES-EYES.  Founded in 1961 by Dr. Stanley C. Pearle, Pearle
 Vision is one of the nation's leading optical retailers with more than 800
 stores in the United States, Canada and Puerto Rico.  Pearle Vision is a
 subsidiary of Cleveland, Ohio-based Cole National, a $1 billion optical and
 gift retailer with a combined total of more than 2,800 retail locations.
     The Pearle Vision Foundation was established in 1986 by Pearle Vision,
 Inc., with a mission of "dedication to the preservation of lifetime vision."
 Since its inception, the Foundation has assisted thousands of people with
 treatable or correctable vision disorders and provided grants for research,
 community service and education programs relating to vision.
 
 

SOURCE Pearle Vision

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