Pearle Vision Offers Free Back-To-School SpecChecks

Eyewear Retailer Wants Children to Have Clear Focus on Straight A's

Jul 30, 1997, 01:00 ET from Pearle Vision

    CLEVELAND, July 30 /PRNewswire/ -- Since 80 percent of what a child learns
 before the age of 12 is visual, Pearle Vision is offering free back-to-school
 SpecChecks to encourage optimal vision in the classroom.  Pearle's SpecChecks
 are a quick, back-to-school check-up for prescription eyewear.  The three-
 point inspection includes a screening for ultraviolet (UV) protection, frame
 checks and adjustments, and a thorough cleaning by a trained Pearle
     SpecChecks help parents identify problems with their child's eyewear, or
 give them peace of mind that their child's glasses are ready to go back-to-
 school.  Maintenance of prescription eyewear is vital because glasses that do
 not fit properly or provide enough UV protection can harm a child's vision as
 much as not wearing the necessary prescription eyewear at all.
     "Our goal is to encourage parents to think about eyecare when preparing
 children for back-to-school by offering this free service," explained Dr.
 Stanley Pearle, founder of Pearle Vision.  "Good vision is such a crucial part
 of the learning process for children and can dramatically effect a child's
 academic success."
     To locate the Pearle Vision store nearest you, call 800-YES-EYES.  Founded
 in 1961 by Dr. Stanley C. Pearle, Pearle Vision is one of the nation's leading
 optical retailers with nearly 700 stores in the U.S., Canada and Puerto Rico.
 Pearle Vision is a subsidiary of Cleveland, Ohio-based Cole National
 (NYSE:   CNJ), a $900 million optical and gift retailer with a combined total of
 more than 3,000 retail locations.

SOURCE Pearle Vision