Peerless Research Indicates Consumer Acceptance of Mounting Flat Panel Displays

Jan 06, 2005, 00:00 ET from Peerless Industries, Inc.

    CHICAGO, Jan. 6 /PRNewswire/ -- Peerless Industries (CES Booth #26123),
 the leader in wall and ceiling mounting solutions for televisions and flat
 panel displays, today released research findings from its recent consumer
 survey of flat panel owners. The data clearly indicates that consumers have
 adapted to and are embracing the benefits associated with mounting their
 flat panels.
     In December 2004, Peerless conducted a consumer survey with more than
 750 flat panel screen (plasma and LCD) owners to learn more about their
 buying patterns and to gain a better understanding of where flat panel
 mounts are installed throughout the home.
     According to Dan Zemaitis, senior marketing manager for Peerless
 Industries, "Due to their growing household penetration and increasing
 affordability, more consumers are investing in flat panels for video
 displays in the home. As a result, flat panel owners are inevitably
 challenged with how to maximize the enjoyment of their display," he
 explained. "Peerless' survey results indicate that a large segment of
 consumers recognize the overall benefits of mounting a flat panel in the
     The Peerless research indicates that 28 percent of consumers surveyed
 mount their flat panels. Unlike conventional CRT-based televisions, which
 traditionally have low mount attachment rates, flat panel owners are opting
 to mount their flat panel plasma or LCD displays throughout their homes.
     The research also shows that 92 percent of those consumers are
 currently purchasing their flat panel mounts in "brick-and-mortar" retail
 stores, with 8 percent purchasing online. Over half (58%) of consumers
 surveyed said they are buying their mount at the same time and in the same
 store as their flat panel screen.
     In addition, surveyed flat panel owners revealed their top three
 locations for mounting flat panels are: (#1) the living room, (#2) the
 family room/den and (#3) the bedroom.
     Based on industry forecasts for flat panels and the current mount
 attachment rate, Peerless projects nearly six million mounts will be sold
 to U.S. consumers over the next three years. "By leveraging decades of
 knowledge and engineering expertise in the Pro A/V market, Peerless mounts
 will enable consumers to maximize their flat panel viewing enjoyment,
 create the room of their dreams and make space-saving, functional use of
 flat panels anywhere in the home," concluded Zemaitis.
     For more information about Peerless' mounting solutions, please call
 1-800-865-2112 or go to .
     About Peerless Industries, Inc.
     For more than 60 years, Peerless has designed and manufactured the
 world's most comprehensive line of high performance audiovisual mounting
 systems for televisions, flat panels, projectors, speakers, security
 cameras, computers, and other technology accessories used in both the
 commercial and consumer markets. Built on decades of experience and proven
 expertise, Peerless offers its customers the best overall value by
 providing the right combination of high performance mounting solutions,
 affordable pricing and complete services and support. Peerless Industries
 is ISO 9001 certified and is an approved Underwriters Laboratories testing
     BOOTH #26123

SOURCE Peerless Industries, Inc.