CHICAGO, Jan. 6 /PRNewswire/ -- Peerless Industries (CES Booth #26123),
the leader in wall and ceiling mounting solutions for televisions and flat
panel displays, today released research findings from its recent consumer
survey of flat panel owners. The data clearly indicates that consumers have
adapted to and are embracing the benefits associated with mounting their
In December 2004, Peerless conducted a consumer survey with more than
750 flat panel screen (plasma and LCD) owners to learn more about their
buying patterns and to gain a better understanding of where flat panel
mounts are installed throughout the home.
According to Dan Zemaitis, senior marketing manager for Peerless
Industries, "Due to their growing household penetration and increasing
affordability, more consumers are investing in flat panels for video
displays in the home. As a result, flat panel owners are inevitably
challenged with how to maximize the enjoyment of their display," he
explained. "Peerless' survey results indicate that a large segment of
consumers recognize the overall benefits of mounting a flat panel in the
The Peerless research indicates that 28 percent of consumers surveyed
mount their flat panels. Unlike conventional CRT-based televisions, which
traditionally have low mount attachment rates, flat panel owners are opting
to mount their flat panel plasma or LCD displays throughout their homes.
The research also shows that 92 percent of those consumers are
currently purchasing their flat panel mounts in "brick-and-mortar" retail
stores, with 8 percent purchasing online. Over half (58%) of consumers
surveyed said they are buying their mount at the same time and in the same
store as their flat panel screen.
In addition, surveyed flat panel owners revealed their top three
locations for mounting flat panels are: (#1) the living room, (#2) the
family room/den and (#3) the bedroom.
Based on industry forecasts for flat panels and the current mount
attachment rate, Peerless projects nearly six million mounts will be sold
to U.S. consumers over the next three years. "By leveraging decades of
knowledge and engineering expertise in the Pro A/V market, Peerless mounts
will enable consumers to maximize their flat panel viewing enjoyment,
create the room of their dreams and make space-saving, functional use of
flat panels anywhere in the home," concluded Zemaitis.
For more information about Peerless' mounting solutions, please call
1-800-865-2112 or go to http://www.peerlessindustries.com .
About Peerless Industries, Inc.
For more than 60 years, Peerless has designed and manufactured the
world's most comprehensive line of high performance audiovisual mounting
systems for televisions, flat panels, projectors, speakers, security
cameras, computers, and other technology accessories used in both the
commercial and consumer markets. Built on decades of experience and proven
expertise, Peerless offers its customers the best overall value by
providing the right combination of high performance mounting solutions,
affordable pricing and complete services and support. Peerless Industries
is ISO 9001 certified and is an approved Underwriters Laboratories testing
VISIT PEERLESS AT CES 2005!
JANUARY 6-9, LAS VEGAS
SOURCE Peerless Industries, Inc.