DUBAI, UAE, May 1, 2014 /PRNewswire/ --
The region's premier provider of hydroponic facilities, Pegasus Agritech, has launched Daily Fresh, a line of fresh, pre-packed produce. In a groundbreaking move for the MENA region, this is the first locally grown, locally sold brand of pre-packed produce and has a shelf life of 21 days. This has been made possible by a number of technological advances.
Pegasus Agritech has grown into one of the world's largest owners and operators of hydroponics facilities, utilizing the technology that has been tried and tested for years in the region. Pegasus Agritech's vision of bringing food security to the Middle East is slowly becoming a reality due to the ability of hydroponics to produce and harvest crops 7 days a week, 365 days a year. Hydroponics is the science of growing plants without the use of soil and also known as soilless culture. This has tamed a previously inhospitable desert with a lack of arable land and transformed it into a haven for fresh, high quality produce. The harsh climate previously meant that the Middle East imported over 98% of its food but Pegasus Agritech is on its way to reducing this figure.
A key component of the Pegasus Agritech philosophy is social responsibility. As well as regularly visiting and donating fresh produce to schools and labour camps, they also tour educational institutions giving seminars on the importance of healthy eating and living. They do not use pesticides in their crop production while the hydroponics technology allows them to minimize human contact and the subsequent bumps and bruises, heightening the quality.
Surprisingly, the hydroponics method uses 90% less water than traditional means, an important advantage in an area that suffers from water scarcity. All this, coupled with a delivery and logistics network that ensures there is a maximum of 48 hours from point of harvest to point of sale, results in an organic freshness previously unseen on supermarket shelves.
To know more please visit http://www.pegasusagritech.com.
For further information please contact:
Karen Al Cantara
SOURCE Pegasus Agritech