Penn, Schoen, and Berland Exit Poll Shows Chavez Victory

    CARACAS, Venezuela, Dec. 4 /PRNewswire/ -- The exit poll results from
 Penn, Schoen, and Berland Associates, an independent Washington, DC based
 polling firm, shows that the race was in double digits for Chavez and
 beyond any margin of error. The PSB exit poll included over 10,000
 interviews conducted during the day.
     "We reviewed the data carefully throughout the day and a very
 significant Chavez lead held up throughout the day," said Mark J. Penn. "In
 the closing days it appears that Chavez consolidated the undecided voters."
     The national exit poll was conducted in key voting centers throughout
 the country. The centers were selected to be broadly representative of the
 national electorate in regional and demographic terms.
     In these centers, over 10,000 voters were interviewed. Voters were
 selected at random by a systematic procedure. Refusals and non response was
 registered. The sample was equilibrated for demographic characteristics of
 age and gender to ensure a representative mix reflective of the national
 electoral. Those voters who were randomly selected to participate in this
 exit poll were asked to indicate on their vote on a small ballot which they
 could then personally drop into a large envelope in order to maintain
 secrecy and anonymity. Data was sent by exit poll workers to a central
 facility in Caracas, Venezuela and PSB facility in Denver, USA for
 processing, tabulation, and verification.
     The margin of error for these final exit poll results referred to in
 this release is under +/-3%
     Background:
     The poll was conducted by Mark J. Penn, Douglas E. Schoen, and Marcela
 M. Berland, of Penn, Schoen, and Berland. In addition Lilian Pagan of ASISA
 Research Group, a firm located in the Dominican Republic, also collaborated
 in the exit poll.
     Mr. Penn, President of PSB, is best known for serving as pollster and
 political adviser to both President Clinton and Senator Hillary Rodham
 Clinton and has worked in Venezuela since 1977.
     For this work, Mr. Penn won the Pollster of the Year awards, given
 every 4 years, in both 1996 and 2000, the top honor in his profession, from
 the American Association of Political Consultants.
     In recent years Mr. Penn has served as strategic consultant to Fortune
 500 companies and CEOs on a wide range of image, branding and competitive
 marketing assignments. Mark has been a key adviser to Bill Gates and
 Microsoft for the last 6 years.
     Mr. Penn has had a varied career over the last quarter century working
 abroad to help elect 15 overseas Presidents in the Far East, Latin America
 and Europe.
     Ms. Berland is an expert in strategic communications and polling. She
 has extensive experience working in Latin America and the United States.
 Ms. Berland has worked for several Presidents in Latin America, and she has
 extensive experience working in Venezuela.
     Ms. Berland has successfully conducted several exit polls in the
 region. She has also worked for numerous Fortune 500 companies on strategic
 communications and marketing initiatives.
     Mr. Schoen is Chairman of Penn, Schoen, and Berland and has conducted
 Exit Polls in the United States, Ukraine, Dominican Republic, and Serbia.
     Survey interviews were conducted by the Statmark Group based in
 Caracas, Venezuela on behalf of an independent consortium of businessmen.
 
 

SOURCE Penn, Schoen, and Berland

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