Penn, Schoen, and Berland Exit Poll Shows Chavez Victory
CARACAS, Venezuela, Dec. 4 /PRNewswire/ -- The exit poll results from Penn, Schoen, and Berland Associates, an independent Washington, DC based polling firm, shows that the race was in double digits for Chavez and beyond any margin of error. The PSB exit poll included over 10,000 interviews conducted during the day. "We reviewed the data carefully throughout the day and a very significant Chavez lead held up throughout the day," said Mark J. Penn. "In the closing days it appears that Chavez consolidated the undecided voters." The national exit poll was conducted in key voting centers throughout the country. The centers were selected to be broadly representative of the national electorate in regional and demographic terms. In these centers, over 10,000 voters were interviewed. Voters were selected at random by a systematic procedure. Refusals and non response was registered. The sample was equilibrated for demographic characteristics of age and gender to ensure a representative mix reflective of the national electoral. Those voters who were randomly selected to participate in this exit poll were asked to indicate on their vote on a small ballot which they could then personally drop into a large envelope in order to maintain secrecy and anonymity. Data was sent by exit poll workers to a central facility in Caracas, Venezuela and PSB facility in Denver, USA for processing, tabulation, and verification. The margin of error for these final exit poll results referred to in this release is under +/-3% Background: The poll was conducted by Mark J. Penn, Douglas E. Schoen, and Marcela M. Berland, of Penn, Schoen, and Berland. In addition Lilian Pagan of ASISA Research Group, a firm located in the Dominican Republic, also collaborated in the exit poll. Mr. Penn, President of PSB, is best known for serving as pollster and political adviser to both President Clinton and Senator Hillary Rodham Clinton and has worked in Venezuela since 1977. For this work, Mr. Penn won the Pollster of the Year awards, given every 4 years, in both 1996 and 2000, the top honor in his profession, from the American Association of Political Consultants. In recent years Mr. Penn has served as strategic consultant to Fortune 500 companies and CEOs on a wide range of image, branding and competitive marketing assignments. Mark has been a key adviser to Bill Gates and Microsoft for the last 6 years. Mr. Penn has had a varied career over the last quarter century working abroad to help elect 15 overseas Presidents in the Far East, Latin America and Europe. Ms. Berland is an expert in strategic communications and polling. She has extensive experience working in Latin America and the United States. Ms. Berland has worked for several Presidents in Latin America, and she has extensive experience working in Venezuela. Ms. Berland has successfully conducted several exit polls in the region. She has also worked for numerous Fortune 500 companies on strategic communications and marketing initiatives. Mr. Schoen is Chairman of Penn, Schoen, and Berland and has conducted Exit Polls in the United States, Ukraine, Dominican Republic, and Serbia. Survey interviews were conducted by the Statmark Group based in Caracas, Venezuela on behalf of an independent consortium of businessmen.
SOURCE Penn, Schoen, and Berland
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