HARRISBURG, Pa., April 9, 2014 /PRNewswire-USNewswire/ -- After receiving more than 250 entries, the Pennsylvania Liquor Control Board today recognized 20 students who used their creativity and technical ability to produce the winning videos, discouraging underage drinking, in the agency's first Alcohol Education High/Middle School PSA Video Contest.
"We applaud all of the students who entered for their creativity and technical ability. These videos were very well done," said PLCB Member Tim Holden. "While each video is different, they share a common theme – don't drink if you're under the age of 21. Because these public service messages were created by teens, we believe they will be effective with teens."
During the PLCB's annual Alcohol Education Conference in New Cumberland, board Member Tim Holden presented the grand prize winner, Zarley Rebholz from Berks Career and Technology Center in Leesport, a $1,000 prize. First place was awarded to the team of Jordan Mannix, Nathan Kaucher and two other students* from Berks Career and Technology Center in Reading. Luke Tipping of Cambridge Springs High School, Crawford County, was awarded second place, and Logan Keth from Clarion-Limestone High School, Strattanville, Clarion County, was awarded third place. Ten students received honorable mention awards.
The winning videos will be featured on the PLCB Bureau of Alcohol Education's Facebook and YouTube pages – and may be used as part of a statewide alcohol education advertising campaign.
The grand prize-winning video delivered a strong "I Don't Drink" message in a format that young people can relate to – as text messages appearing on a mobile phone screen.
"As part of the agency's mission, we commit substantial resources to educate young people about the dangers of underage drinking, and we plan to continue that commitment," said PLCB Chairman Joseph E. Brion. "But sometimes, it's no surprise that young people would rather listen to their peers than to adults. We created this video contest so students could talk to and listen to each other in the hope that their messages would resonate."
The PLCB initiated the video contest for high school and middle school students in January 2014. Students were asked to create a positive, "no-use," 30-second message that would discourage their peers from drinking alcohol. Entries were judged on their message, creativity and technical ability by a diverse panel, including law enforcement professionals, local TV and radio personalities, PLCB staff members, parents and other students.
"What's really amazing is the creativity and the quality of the videos we received," added Robert S. Marcus, PLCB member. "Young people have a unique way of looking at issues, and that really came through in these videos. All of the students who entered should be proud of their work."
The PLCB also awarded $1,000 to Neshaminy High School in Langhorne, Bucks County, recognizing it as the school with the most video entries. All of the prizes were funded through a grant from the National Alcohol Beverage Control Association.
To see the videos, visit http://www.lcb.state.pa.us/PLCB/Education/Announcements/contests/index.htm.
Media contact: Shawn M. Kelly, 717.783.8864
Editor's Note – Video contest winners, their schools and counties are:
Grand Prize – $1,000
Zarley Rebholz, Berks Career and Technology Center, Leesport, Berks County
First Place – $750
Jordan Mannix, Nathan Kaucher and two others*, Berks Career and Technology Center, Leesport, Berks County
Second Place – $500
Luke Tipping, Cambridge Springs High School, Cambridge Springs, Crawford County
Third Place – $250
Logan Keth, Clarion-Limestone High School, Strattanville, Clarion County
Honorable Mention Awards – $100 each
Mike Keiper, Neshaminy High School, Langhorne, Bucks County
Noah Schaeffer, Neshaminy High School, Langhorne, Bucks County
Allison Lanza, Tessa Cybach and Maddi Brown, Mars Area High School, Mars, Butler County
Madeline Tomich and SeVon Newman Carlisle High School, Carlisle, Cumberland County
Victoria Dunn, Cedar Crest High School, Lebanon, Lebanon County
Trevor Bewley, Midd-West High School, Middleburg, Snyder County
Reilley Spriggle, Midd-West High School, Middleburg, Snyder County
Hannah Foster, Peters Township School District, McMurray, Washington County
Ashley Kahl, Dallastown Area High School, Dallastown, York County
Benjamin Staub, Dallastown Area High School, Dallastown, York County
* Student names withheld
SOURCE Pennsylvania Liquor Control Board