TORRANCE, Calif., Sept. 25 /PRNewswire/ -- Pentel of America, maker of the unique line of Recycology(TM) products, announces a successful Back To School season. Pentel attributes its early fall excitement to the newly-introduced Hyper-G pens (made from 57% recycled plastic) and the Recycology(TM) (http://www.recycology.pentel.com) line of environmentally friendly products. (Photo: http://www.newscom.com/cgi-bin/prnh/20071205/LAW102) Market response to the Pentel eco-friendly Back To School campaign has been enthusiastic. With spots on Good Morning America, and a feature on the cover of National Geographic's Green Guide, Pentel is poised for fourth quarter success. To culminate their strong back to school offering, Pentel is donating pens to the winners of the 26th Annual College Journalism program sponsored by Rolling Stone magazine. Pentel Director of Marketing De Verges B. Jones said, "We're thrilled to see the response to our Hyper-G and Recycology line. It is such validation of a strong product assortment, creative market execution and innovative sales support. It is rewarding to reap the benefits of a long history of being environmentally responsible. We have been making strides to be green since 1974." Pentel has long been recognized as a green company. In addition to modifying their manufacturing process to removing substances that are harmful to the ozone layer, Pentel has cooperated with the World Wide Fund for Nature since 1992. "Going green has long been a philosophical platform for Pentel," Jones continues. "The Recycology assortment line is an evolution of the Pentel of America commitment to the environment. The Recycology gel pens, pencils, highlighters and tape deliver superior performance and benefit the environment by utilizing recycled content. We are committed to protecting the global environment and controlling pollution -- without compromising the high level of quality that is synonymous with Pentel." The Recycology(TM) Program from Pentel is a product mix featuring office supplies that better the environment by reducing the amount of waste and increasing recycling activity during manufacturing. The Recycology(TM) products have the same quality, reliability, and dependability as other Pentel products. Product packaging is also made of recycled and recyclable materials. ABOUT PENTEL For nearly 50 years, Pentel has supplied the world with the highest quality products. Pentel is the only writing instrument company to receive the Deming Award for recognition of the highest standard of quality. Pentel invented roller ball technology ... the smoothest way to express ideas. Pentel pioneered graphite lead. Every Pentel automatic pencil, lead, eraser, non-refillable roller ball pen, refillable ball point pen and correction fluid is manufactured by our own factories. We sponsor numerous educational programs and donate products to libraries, schools and organizations of need. Our dozen boxes, master cartons and blister cards are printed on recycled and recyclable materials. Pentel is committed to create a healthier environment. Every product is backed with a lifetime warranty against defects in materials and workmanship. Pentel U.S. headquarters is located in Torrance, California. For more information, visit http://www.pentel.com.
SOURCE Pentel of America