NEW YORK, June 13 /PRNewswire/ -- Penthouse Magazine today revealed a
redesigned centerfold in its July issue, called the "The Big Rip," a
double- sided feature which includes the traditional nude Pet of the Month
on one side and a provocatively dressed version on the other. The
centerfold comes with a perforated edge making it easy to rip out and hang
on a wall. It was photographed by renowned celebrity and fashion
photographer Terry Richardson in his first assignment for Penthouse.
"Penthouse Magazine is all about sensuality and varying levels of
intimacy," said Mark Healy, Editor-in-Chief, Penthouse Magazine. "Readers
expect more than just nudity. They know our models can be as alluring in
clothes as they are out of them but also they want to experience an
unveiling. Every pictorial should involve a journey of sorts. Our readers
don't necessarily want to cut to the chase. This new perforated centerfold
is a great and natural addition to the magazine and we are honored that the
debut centerfold was photographed by one of today's best photographers,
In a recent Penthouse survey conducted by research company Millward
Brown on what men want in a magazine, nearly half of the men surveyed (48
percent) said that they want to see more photos of partially clothed women.
The combination of world-class photography and the shift to include more
images of women in revealing clothing reinforces Penthouse Magazine's new
design to appeal to the desires of today's 21-39-year-old male.
Penthouse Magazine is inviting readers to "Get Ripped" by submitting
digital photos of themselves and their friends with the partially-dressed
centerfold hung-up on the wall. All photos can be emailed to
firstname.lastname@example.org, and Penthouse Magazine will publish its favorites in
About Penthouse Media Group Inc.
About Penthouse Media Group Inc. Penthouse Media Group Inc. is an
international, multimedia entertainment company that is globally recognized
as one of the premier brands in adult entertainment and publishes one of
the most widely circulated groups of men's lifestyles publications.
Originally founded in 1965 by Bob Guccione, the company also operates
numerous entertainment websites including, www.penthouse.com provides adult
video entertainment and a broad array of products and services via its
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SOURCE Penthouse Media Group Inc.