Penthouse Magazine Debuts Double-Sided, Perforated Centerfold, 'The Big Rip,' in July Issue

Centerfold of Partially Clad and In-The-Buff Pet Shot By World-Renowned


Readers Get Chance at 'Get Ripped' Bragging Rights

Jun 13, 2007, 01:00 ET from Penthouse Media Group Inc.

    NEW YORK, June 13 /PRNewswire/ -- Penthouse Magazine today revealed a
 redesigned centerfold in its July issue, called the "The Big Rip," a
 double- sided feature which includes the traditional nude Pet of the Month
 on one side and a provocatively dressed version on the other. The
 centerfold comes with a perforated edge making it easy to rip out and hang
 on a wall. It was photographed by renowned celebrity and fashion
 photographer Terry Richardson in his first assignment for Penthouse.
     "Penthouse Magazine is all about sensuality and varying levels of
 intimacy," said Mark Healy, Editor-in-Chief, Penthouse Magazine. "Readers
 expect more than just nudity. They know our models can be as alluring in
 clothes as they are out of them but also they want to experience an
 unveiling. Every pictorial should involve a journey of sorts. Our readers
 don't necessarily want to cut to the chase. This new perforated centerfold
 is a great and natural addition to the magazine and we are honored that the
 debut centerfold was photographed by one of today's best photographers,
 Terry Richardson."
     In a recent Penthouse survey conducted by research company Millward
 Brown on what men want in a magazine, nearly half of the men surveyed (48
 percent) said that they want to see more photos of partially clothed women.
 The combination of world-class photography and the shift to include more
 images of women in revealing clothing reinforces Penthouse Magazine's new
 design to appeal to the desires of today's 21-39-year-old male.
     Penthouse Magazine is inviting readers to "Get Ripped" by submitting
 digital photos of themselves and their friends with the partially-dressed
 centerfold hung-up on the wall. All photos can be emailed to, and Penthouse Magazine will publish its favorites in
 upcoming issues.
     About Penthouse Media Group Inc.
     About Penthouse Media Group Inc. Penthouse Media Group Inc. is an
 international, multimedia entertainment company that is globally recognized
 as one of the premier brands in adult entertainment and publishes one of
 the most widely circulated groups of men's lifestyles publications.
 Originally founded in 1965 by Bob Guccione, the company also operates
 numerous entertainment websites including, provides adult
 video entertainment and a broad array of products and services via its
 numerous licensees.
     Joe Becker for Peppercom
     Kathleen Berzon for PMGI
 Available Topic Expert(s): For information on the listed expert(s), click
 appropriate link.
 Mark Healy
 Diane Silberstein

SOURCE Penthouse Media Group Inc.