Pepperidge Farm Cookies Dip Into Decadence

Pepperidge Farm Launches New Chocolate Dipped Cookies -

The Ultimate Indulgent Treat

Oct 03, 2005, 01:00 ET from Pepperidge Farm, Incorporated

    NORWALK, Conn., Oct. 3 /PRNewswire/ -- Great news for chocoholics
 everywhere, today Pepperidge Farm announces the introduction of its new
 Chocolate Dipped cookies -- an extraordinary treat that is the ultimate in
 indulgence.  Chocolate Dipped cookies combine exceptional quality with rich
 chocolate, providing a convenient, rewarding and delicious treat.
     "New Pepperidge Farm Chocolate Dipped cookies are perfect for anyone who
 is looking for the ultimate, indulgent reward," said Michael Simon, Vice
 President, General Manager, Snacks. "By adding extraordinary, rich chocolate
 to the unique and distinctive cookies consumers already love, these new
 Pepperidge Farm Chocolate Dipped cookies provide a treat for chocolate lovers
     The new line of cookies comes in three varieties sure to satisfy
 everyone's sweet tooth.  Chocolate Dipped Chocolate Chunk is a delicious
 crispy cookie filled with dark chocolate chunks and dipped through a waterfall
 of smooth, luxurious chocolate to create a delectable treat.  The Chocolate
 Dipped Chessmen are a delightful combination of a rich, buttery cookie
 bottomed in silky chocolate creating a unique and delightful contrast of
 flavors. And for those who can never seem to get enough chocolate, there is
 the Chocolate Dipped Soft Baked Dark Chocolate Brownie -- a soft, chewy
 chocolate cookie so full of rich chocolate chunks and then dipped in more
 chocolate that it will satisfy the most indulgent chocolate desire.
     Pepperidge Farm Chocolate Dipped Cookies hit store shelves this October at
 the suggested retail price of $3.49.  The products will be available in
 grocery stores, mass merchandisers and drug retailers nationwide.
     About Pepperidge Farm
     Pepperidge Farm, Incorporated, based in Norwalk, Connecticut, is a leading
 provider of premium quality fresh bakery products, cookies, crackers, and
 frozen foods. Among the company's most popular products are Chocolate Chunk
 and Milano(R) cookies, Goldfish(R) crackers, and more than 50 varieties of
 fresh baked breads including Swirl, Pepperidge Farm Farmhouse(R), and Natural
 Whole Grain breads.
     Pepperidge Farm was founded in Connecticut in 1937 by Margaret Rudkin, an
 entrepreneurial homemaker who began baking fresh, all-natural bread for her
 allergy-afflicted son. The company is now a nationwide business with 8
 manufacturing facilities, almost 5,000 employees, 3,000 independent
 distributorships, and just over $1 billion in sales. Pepperidge Farm was
 acquired by Campbell Soup Company in 1961.

SOURCE Pepperidge Farm, Incorporated