PURCHASE, N.Y., April 4 /PRNewswire/ -- Pepsi, one of the world's most
recognizable brands, will allow a consumer to design the look of one of its
cans for the first time in history in the "Design Our Pepsi Can" promotion.
The person who comes up with the winning design will have their artwork
featured on 500 million Pepsi cans across the country and take home a
DESIGN OUR PEPSI CAN CONTEST
Beginning this week, consumers may enter the Design Our Pepsi Can
promotion by going to http://www.designourpepsican.com. Once registered,
participants will have the option of using their own design programs or the
tools available on the site to bring their ideas to life. The top designs,
as determined by a panel at Pepsi, will be posted on designourpepsican.com
where consumers will vote for the winner.
CELEBRITY PEPSI CAN ARTISTS
Some of the world's top musicians are also showcasing their artistic
talent on the Pepsi can. The All-American Rejects, Big & Rich and Pharrell
Williams have each created unique designs for the Pepsi can that will be in
market in the upcoming months. The three special cans will feature a Web
site address that will take fans to exclusive footage of the artists and
will offer information on their new projects.
"Pepsi called and said they wanted us to design our own can, pretty
sweet," said The All-American Rejects. "We finally saw it the other day and
it looks AMAZING! We can't even believe that our design is gonna be on over
500 million of 'em!"
"Our very own Pepsi can will be seen around the country and turned up
high by millions in the coming months," said Big & Rich. "When Pepsi
presented this opportunity to us, we thought it would be a great way to
share our love of music with everyone while they're enjoying a Pepsi."
"I was intrigued by this opportunity because it allowed me to be
creative and innovative, which is something that I try to infuse in all of
my endeavors," added Pharrell Williams.
These designs are a part of Pepsi's global brand restyle. The iconic
Pepsi globe logo and name lettering remain the same -- just like Pepsi's
great taste -- but the background graphics change every few weeks. In its
109-year existence, Pepsi-Cola's look has changed just 10 times, but this
year alone, it will change more than 35 times.
About Pepsi-Cola North America
Purchase, N.Y.-based Pepsi-Cola North America (http://www.pepsi.com) is
the refreshment beverage unit of PepsiCo, Inc., in the United States and
Canada. Its U.S. brands include Pepsi, Diet Pepsi, Jazz, Pepsi ONE, Wild
Cherry Pepsi, Diet Pepsi Vanilla, Mountain Dew, Diet Mountain Dew, Mountain
Dew Code Red, Mountain Dew LiveWire, Sierra Mist, Sierra Mist Free, Mug,
Tropicana Twister Soda, Aquafina, Aquafina FlavorSplash, Aquafina
Sparkling, Aquafina Alive, Quaker Milk Chillers, Ben & Jerry's MilkShakes,
Dole and Ocean Spray single-serve juices, Tropicana Juice Drinks, IZZE and
SoBe. The company also makes and markets North America's best-selling
ready-to-drink iced teas and coffees, respectively, via joint ventures with
Lipton and Starbucks.
SOURCE Pepsi-Cola Company